Manager Sales

EDUCATION

University of Southern California, Marshall School of Business Los Angeles, CA

Master of Business Administration, Marketing May 2008

• Graduate Marketing Association member, Entrepreneurship Venture Management Association member

• Student mentor

Syracuse University Syracuse, NY

Bachelor of Science, TV, Radio, and Film May 2002

• Graduated Magna Cum Laude with a 3.65 G.P.A.

• Double minor in Music Industry and History

EXPERIENCE

Yak Toys Los Angeles, CA

Principal July 2010-Present

Created company to ideate and develop toys and other consumer products for mass market.

• Pitched product prototypes to toy industry leaders for manufacturing and distribution.

• Sourced first company toy for production through China for U.S. release.

• Licensed consumer product in the home cleaning and housewares industry.

• Consulted with industry leaders at trade events, NYC Toy Fair and Las Vegas National Hardware shows.

Namco Bandai Games America San Jose, CA

Associate Brand Manager 2008-July 2010

Managed cross-functional team composed of P.R., web design, sales, and production in marketing videogames.

• Led Warner Brothers licensed title, “Clash of the Titans,” from creating initial strategy through to game launch.

• Created copy for game packaging, website, TV commercial, print ads, and online ads for national campaign.

• Organized and ran promotional events for “We Ski & Snowboard” with co-sponsors U.S. Ski Team, USA Snowboarding.

• Drove consumer awareness and purchase intent through retail discounts, pre-order prizes, and events.

• Analyzed industry data to determine which segments to target and built marketing plan based on these findings.

Nestlé: Dreyer’s Grand Ice Cream City of Industry, CA

Brand Marketing Intern Summer 2007

Developed recommendations for penetrating new market channels and completed a competitive analysis that determined ways to increase market share.

• Analyzed sales reports from Nielsen and IRI to determine causes of underperforming brands in different retail markets.

• Managed a P.R. agency and a Marketing firm in running promotional events throughout Southern California.

• Developed sell sheets for new products and created radio ad copy used in on-air product promotion.

• Created, organized, and led Ice Cream promotional events for more than 3,000 people to induce trial of new brands.

National University Los Angeles, CA

Academic Sales/Admissions Advisor 2003 – 2006

Promoted National University to potential students and transfer students utilizing “University of Choice” marketing campaign, targeting working students.

• Strategized new forms of revenue generation and targeted new demographic segments.

• Creatively positioned the university as an alternative to traditional schools, where classes ran on a flexible schedule.

• Negotiated student dilemmas and concerns through cross-functional teams in financial aid, credentials, and administration. This led to higher retention rates each academic year.

Deep River Films Beverly Hills, CA

Office Manager 2002 – 2003

Managed client relations with literary agents, studio executives, producers, writers, and actors.

• Advised and consulted on screenplay submissions and evaluated literary material for use in motion pictures.

• Supervised internship program, including hiring and managing 5 interns.

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