Marketing Manager

Qualifications Summary

A seasoned digital marketer with over a decade of experience in developing and executing innovative strategic digital marketing plans while working at and supporting Fortune 500 brands within the online space. Expertise at solving complex business problems while leveraging the digital medium as an effective marketing vehicle for both the consumer and commercial audiences. Group leader with knowledge of how to build and manage teams in large, complex organizations.

Experience

R2Integrated, Seattle, WA

August 2011 – January 2012

Senior Digital Marketing Strategist

- Digital strategic lead for Microsoft’s Office 365 and Windows InTune relationship marketing communications.

- Wrote the strategic agency plans to drive trial, adoption, and deployment for SMB and Enterprise level customers.

- Designed holistic reporting template to gain visibility into all communication programs which enabled optimization discussion of key call to actions, look and feel, tonality, and cadence.

- Initiated and led cross-functional teams to deliver on the key business objectives.

Independent Digital Marketing Consultant, Seattle, WA

June 2010 – August 2011

PhotoRocket

Startup focused on radically innovating the way people share photos online

- Developed, implemented, and then optimized customer acquisition efforts through paid digital channels.

- Built the activation and engagement strategic plans to increase customer registration and product usage.

VoyageTrek.com

Startup focused on identifying and driving highly qualified leads to travel agencies

- Advanced the consumer experience and click-to-conversion rate via extensive testing of landing page content and layouts to drive highly qualified leads to our client’s customer base.

- Consulted on current SEM and paid digital marketing efforts to increase overall media volume and effectiveness.

Wunderman Network – Agency of Record “Team Microsoft”, Seattle, WA

January 2008 – May 2010

Group Digital Media Director, MEC

- Media partner lead for a team of nine across Wunderman’s “Team Microsoft” commercial business group.

- Designed display re-messaging targeting models on Microsoft.com that delivered statistically significant lifts in click-through and conversion rates across a substantial number of high profile product launches and campaigns.

- Provided consolidated digital media strategy for Microsoft’s Corporate and U.S. subsidiary commercial big bet campaigns, including: Windows 7, IT Pros “Because It’s Everybody’s Business”, and Visual Studio 2010.

Account Director, Wunderman

- Team lead for Windows Live and MSN for all relationship marketing activities.

- Led the team that developed and executed the Windows Live Activate & Engage relationship marketing strategy that on-boarded new members that initiated a higher level of product engagement and media consumption.

- Winner of the 2008 Communicator Award of Distinction of Interactive Branding for MSN’s “No One Wants to Look Dumb” campaign.

Google Inc., Seattle, WA

May 2005 – November 2007

Strategic Digital Account Manager, Global Business Solutions

- Account lead for Google’s top-tier strategic Northwest retail clients and their agencies, including: Amazon.com, Nike, PetSmart, and others, which represented over 65% of the Seattle retail team’s regional yearly revenue.

- Consulted with clients’ senior marketing departments on Google’s full suite of free and paid products and services to maximize their key performance goals and objectives.

- Pitched and executed on the implementation of several early adopter Google products, including: Google Checkout, Google Television, Google Print, Google Radio, and Google Maps.

Microsoft Corporation, Redmond, WA

September 2003 – April 2005

Digital Product Manager, MSN’s Branded, Entertainment, and Experiences Team

- Operated within a small six-person team whose responsibilities included working with MSN’s top tier Fortune 500 partners to push the boundaries of the digital medium, including: Lexus, Gillette, Verizon Wireless, among others.

- Analyzed results of each campaign and provided key takeaways by combining brand metric lifts, user interactivity statistics, as well as an overall evaluation of the success at meeting the client’s goals.

- Managed the conception to completion of campaign destinations across multiple internal teams including design, marketing, public relations, product development, research, editorial, and legal; achieved a 90% overall renewal rate.

- Winner of the 2004 MSN Commercial Software Initiative Championship Award.

aQuantive Inc., Seattle, WA

June 1999 – August 2003

Senior Digital Account Manager, Avenue A

- Account lead and direct day-to-day contact on the Best Buy’s digital account team focused on driving highly effective paid media marketing programs to exceed return on investment goals.

- Effectively directed retention and acquisition e-mail marketing efforts that included extensive testing and analysis of customer segments against creative templates, time-of-day delivery, and subject lines.

- During my tenure I had the opportunity to launch the first digital marketing campaigns for several well-known brands, including: Best Buy, Fossil, Spiegel, Blue Nile, and others.

Appliant Inc., Seattle, WA

August 1998 – June 1999

Digital Marketing Assistant

- Worked closely with the Chief Executive Officer and Director of Marketing to develop the look, feel, navigation, and site-side tracking and reporting of the Appliant.com website as well as other marketing responsibilities.

Education

Western Washington University, Bachelor of Arts in Business and Marketing

June 1998

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