Sales Manager
Resume:
VANESSA BRAND, PMP, MBA
**** ***** ****, ****, ** 07719
*******.*****@*****.***
Results-oriented, influential leader with over 17 years experience in Product, Marketing, Sales, Operations and Project Management. Positive professional with a combination of creative, technical, analytical and communication skills, that consistently contributes to bottom line results. A keen aptitude for cultivating relationships that assists in leading diverse teams in achieving results in fast-paced environments. Resourceful problem solver with an impressive track record for creating innovative and effective solutions that reduce costs, improves productivity, increase revenues, and enhances the customer experience.
ACCOMPLISHMENTS
Successfully contributed to winning the PDMA Outstanding Corporate Innovator Award for 2009 by creating and promoting a new user interface that improved the way customers manage faxes resulting in increased revenue of 35% year over year in a mature product market. Effectively launched the “Client Segmentation” program worldwide resulting in increased revenues of $2.5MM and reduced service costs by 91%. Established and led the professional services organization transitioning from a cost center to $1.2MM within one year.
PROFESSIONAL EXPERIENCE
EasyLink Services (Formerly PGi), Tinton Falls, NJ 2000-Present
Sr. Marketing Product Manager 2008-Present
Responsible for leading the global product and solutions marketing for fax and e-mail, generating revenues in excess of $35MM per year. Develop and execute the product marketing strategy, to drive new business and enhance existing base. Plan and execute the marketing roadmap by analyzing market trends, competitive landscapes, and customer requirements to formulate end-to-end solutions. Conduct sales and customer training programs utilizing webinars, demonstrations and conference calls. Develop and create enticing online and offline marketing campaigns to generate quality sales leads utilizing data mining and database management. Manage teams in a matrix environment to create and implement new product features, releases and product launches.
Sr. Marketing Project Manager 2005-2008
Implement high profile, business transforming projects from concept through completion that reduce costs, improve efficiencies and generate revenue by managing end user groups that identify technical solutions to business problems or inefficiencies. Create project charters, plans and detailed risk analyses through diligently documenting requirements in order to formulate systems to parallel overall business strategies. Set team deadlines to ensure project activities are completed on time. Develop custom project metrics and ROI analyses for each project and provide detailed graphical presentations to executive management. Notable projects include spearheading the global customer micro-site effort which entailed migrating customers off our legacy platforms in over 10 countries. Created a new business process for release management regarding changes to the remedy tracking system and evaluated service efficiencies within the customer care organization to improve business processes by evaluating call center metrics.
Manager of Professional Services 2000-2005
Established and led the professional services organization transitioning from a cost center to $1.2MM within one year. This group was in charge of implementing e-marketing campaigns and customer surveys for web based fax, voice and e-mail communications. Assisted customers by executing marketing strategies and objectives based on database segmentation criteria for targeted marketing campaigns. The team analyzed the results of their marketing efforts and generated graphical reports to identify the customer’s ROI. Supported sales by qualifying opportunities, scoping requirements, promoting the services offered and provided detailed proposals and statements of work.
InSync, South Plainfield, New Jersey 1998-2000
Business Development Manager 1999-2000
Corporate sales and account development of software manufacturing services to Fortune 1000 companies. Capitalized on prospecting sales techniques to overcome objections and establish strong relationships to expand the customer base and generate new revenue.
Database Marketing Manager 1998-1999
Collaborated and developed B2B product messaging to support strategic marketing/sales objectives. Conceived, wrote, designed and produced campaign deliverables, including direct mail and email broadcasts, Website content, webinars, articles, white papers, eNewsletters and presentations. Increase lead generation reporting through list development and customizations in CRM Systems.
Gusmer Corporation, Lakewood, New Jersey 1995-1998
Marketing Manager
Develop effective International business partnerships with new distributors resulting in over $500,000 in annual sales. Create direct mail campaigns through the implementation of the sales database which tracked sales results. Provide in-depth research support and market analysis across multiple regional markets to various verticals. Analyzed competitive positioning and designed analytical tools to illustrate potential revenue gains to be made with selected increases in market share. Composed copy for various ad materials such as brochures, news releases, post cards and video scripts including video production and various sales and marketing projects.
Visions of You Photography, Wall, New Jersey 1993-1995
Co-Founder and CEO
Self started photography studio. Responsibilities included all day to day operations and long-term strategic direction of the company.
Toys R Us Corporate, Paramus, New Jersey 1992-1993
Advertising Department - Coupon Coordinator
Assign and track all domestic coupon codes. Work closely with MIS to manage the unique bar codes for each coupon. Implemented a store procedure for each retail location to ensure expired coupons were no longer accepted.
EDUCATION
PMP, Project Management Professional (2008)
MBA, Master of Business Administration (2002)
Georgian Court University, Lakewood, New Jersey
3.8 GPA Delta Mu Delta Honor Society
Bachelor of Science, Business Administration and Marketing (1992)
Ramapo College, Mahwah, New Jersey
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