Creative Technology Marketing Professional

CREATIVE TECHNOLOGY PROFESSIONAL

Forging synergy to drive timely completion of projects and technology initiatives

• Web Design/ Marketing • Concept / Brand Development

• Strategic Planning • Technical Training Tools

• Project Management / Methodology • Web Trend Analysis / Metrics

• Account Management • Team / Personnel Management

Creative and team-oriented professional with over 7 years of experience in technology sales and marketing with a special focus on online/web marketing. Participated in teams and led projects and branding initiatives from concept to implementation using excellent analytical and problem solving skills. Articulate and persuasive with excellent sales, negotiation and presentation skills.

Professional Experience

FINANCIAL MANAGER, SCOTTRADE, Ocala, FL 2007 – 2007

Managed high-end client accounts and promoted a broad range of financial products and services. Provided a broad range of customer service and account maintenance functions including assisting customers with online transactions and identifying portfolio strategies using Sharepoint system.

MARKETING MANAGER, HARCOURT PUBLISHING, Orlando, FL 2004-2006

Managed full cycle web marketing projects for textbook and e-book production, web optimization, and marketing communications. Participated in brainstorming sessions to formulate strategy, concept and branding initiatives. Developed customer/prospect communications including e-mails, seminars, and direct mail. Managed and reviewed web analytics data to determine customer usage patterns and optimize site design. Efficiently allocated $1.2 million annual budget. Led web development team including performance reviews and compensation.

Achievements:

• Produced two text books from conceptions to completion.

• Designed perfect images required for format and art usage.

• Directed web marketing campaigns designed to increase the acquisition and conversion rate of site visitors.

ACCOUNT MANAGER, AISG, PRODUCT OF SUN MICROSYSTEMS, Orlando, FL 2001-2004

(Ranked #1 IT Technology Company by JD Power & Associates in 2003)

Partnered with Sun Microsystems in promoting Sun technology products and services, including IT courses and seminars (J2EE, Linux, XML, Oracle) to organizations across the US. Completed intensive training program gaining comprehensive knowledge of a broad range of technology products. Developed relationships with value-added resellers to acquire new business relationships.

Managed and tracked sales opportunities using pipeline reports, email blasts, forecasts and revenue. Developed new corporate and small business accounts through marketing and cold calling. Grew revenue from existing accounts, spending 30% of time on existing accounts and 70% new business.

Selected Achievements:

• Generated electronic proposals that accounted for 20% return on sales.

• Opened new Eastern region territory, achieving 80% of annual quota the first year.

• Established alliances with 5 major integration partners.

• Generated highest volume of new accounts out of 20 Account Managers for office.

Professional Experience

MARKETING MANAGER, ANHEUSER-BUSCH COMPANIES, St. Louis, MI 1997-2001

Developed and managed new web marketing initiatives to reflect on-line branding and corporate image. Tracked online assets through metrics monitoring, web analysis, market research, surveys, and web initiatives. Participated in strategy sessions, as well as creative and technical implementation in collaboration with team of information architects, designers, copywriters, developers, and technical leads. Ensured timely delivery of new projects and content updates. Managed email marketing campaigns including deployment of HTML emails and subscriber list maintenance. Coordinated and conducted internal training programs and created new training tools. Proactively monitored external systems and services to ensure continuity of service.

Selected Achievements:

• Delivered PowerPoint presentations and interactive learning tools for the organization.

• Drove new business by representing Anheuser-Busch at professional conferences and maintaining an informative user-friendly website.

Education

Bachelor of Science in Management (BS), University of Phoenix, 2007

Associate of Science in Web Design (AS), –International Academy of Design & Technology, 2002

Technology Expertise

Skill Sets: Goldmine Database and Outlook, Web Mastering, HTML Coding, FTP, Ecommerce Business Concepts SAP Coding. Architect skill set; updating web content and design interfaces. In-depth knowledge of e-mail systems and varied configurations. Web trend and analytics. concepts relating to web accessibility and usability. Hardware installation, integration, troubleshooting and support.

Software: Illustrator, Quark Xpress, Visio, Photoshop, Dreamweaver MX, Frontpage, Cross platform Mac/PC, Homesite, Adobe Suites, Macromedia products, MS Office 2000, Microsoft Sharepoint, MS Project, Networking Protocols LANS, WANS, Networks Hardware and Software

Operating Systems: XP Suites, NT 4.0/2000, NT server/Workstation, Windows 95, 98, 2000, Me, XP. Networking Protocols TCP/IP.

Network Protocols: LAN/WAN connectivity & troubleshooting devices, User Administration. Internet Protocols, Data over Cable, TCP/IP, networking technology. Ethernet, SNMP, SMTP, POP, HTTP, DNS, WINS, PROXY, OSI Layers.

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