Sales Manager

JOEL PLOEGER

**** ******** ***** *********@*****.*** Cell: 320-***-****

St. Cloud, MN 56303-0727 Home: 320-***-****

SALES, MARKETING, SERVICE & OPERATIONS MANAGEMENT

20+ years of powering B2B & B2C business with energy, drive and top performance …

Additional core value as a relationship builder, customer caregiver and general manager … Will relocate / travel.

High-integrity, entrepreneurial-focused and corporate-experienced business evangelist, whose wins include most recently, launching own ebusiness. Diverse background in medical/healthcare, sports / recreation, and hospitality industries manufacturing, distribution and “store-front” perspectives. Acquired diverse “tool belt” of managerial, sales, marketing and business development talents. Strategic and tactical leadership to land and keep business.

A top-performer, eager for “the chase.” Balance a competitive spirit with genuine customer engagement and a pesronal investment in solving clients’ problems. Master complex products and processes due to passion / ability for in-depth learning and development. Deep clinical experience, customizing product usage to key decision-makers’ needs.

COMPETENCIES & STRENGTHS

Strategic & Tactical Execution Customer, Department & Vendor Liaison Solutions Selling

Account Retention & Growth Compliance & Regulations Competitive Research

Market Trends & Forecasting Relationship Building & Management Purchasing & Inventory Expertise

Product Introduction & Marketing High-Level Demonstrations & Presentations Business Planning & Development

Cost Controls & Reduction / Finance Profit Margins & Profitability HR & Talent Management

CAREER HIGHLIGHTS

GOLFAGAIN, St. Cloud, MN 8/2000 to Present

Top-rated eBay seller (Silver Power Seller) of top-brand golf equipment and accessories.

Independent Sales & General Management

Launched brick-and-mortar golf store business; then online store during period as stay-at-home parent (2000 – 2005; both kids now independent); and with other employment. Transformed hobby and passion into enterprise that now runs itself.

Revenues: Held year-over-year sales growth of 10%-30%

Marketing& Relationships: Mastered knowledge of industry trends in market that evolves (design etc.) every 3 months. Forged relationships with world’s top golf manufacturers. Rated Top 10 customer (Top 5, Minnesota) of Tour Edge.

HEALTHTRONICS / ENDO PHARMACEUTICALS, Austin, TX 9/2008 to 6/2011

National provider of urological services and products to urologists, hospitals, surgery centers and clinics across the U.S.

Cryotherapy / Laser / Ultrasound Technologist (Territory Sales & Account Management)

Developed and maintained product expertise for product lines, providing on-site mobilization for cryotherapy, laser and ultrasound services throughout the U.S. Trained 15 Urology surgeons on laser procedures.

BUSINESS DEVELOPMENT GROWTH CASE STUDY:

Challenge: Increase laser treatment use for Enlarged Prostate BPH (Benign Prostate Hyperplasia).

Action: Trained, certified and educated in all aspects of RevoLix Laser; then trained urology surgeons in its treatment uses for enlarged prostate.

Results: Accelerated growth from 5 to 20 cases per month over 2 years a 75% explosion in volume.

High-Tech Medical Products: Pursued and attained multiple certifications in innovative medical technologies. Certified in and treated renal and prostate cancer using cryotherapy procedures alongside Urology surgeon. Certified to help Urology surgeons locate tumors on kidneys using an ultrasound machine.

Early Experience

Sales & Logistics – Fanfare, Radio Shack, Warner Electric (fka Northland), Apperts Foodservice, Sysco Minnesota, St. Cloud & Metro, MN (1991 – 2000)

Sold licensed sports apparel; held inside / telesales and warehousing roles in retail and contractor environments.

Manager – Sartell Golf Club (2005-2006), Sport About / Crossroads Center, St. Cloud, MN (1988 – 1991)

Achieved highest sales of 3-store chain ($700K), with a 35% gross profit.

Co-Owner / Manager – Donetelee’s Restaurant, Spicer, MN (1984 – 1991)

Took startup business to profitable status first year; doubled sales (1984-1985); maintained 20% labor & 30% food costs.

EDUCATION & TRAINING

Bachelor of Arts in Social Science (individuals & organizations) – St. Cloud State University, St. Cloud, MN (2001)

Associate of Arts in Hotel-Restaurant Management, Alexandria Technical College, Alexandria, MN (1987)

PROFESSIONAL DEVELOPMENT

HIPAA and Other Healthcare Regulations ~ Operating Room (OR) Credentials ~ MS Office Suite & Proprietary Software

“Joel has done a phenomenal job in a few short months …

What a turnaround in his territory 61.8% sales growth coupled with 32.8% gross profit dollar growth! …

He has also opened up 9 new accounts in the past 2 months.”

Dave Peterzen, District Sales Manager, Sysco, MN

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