EDUCATION
THE UNIVERSITY OF TEXAS AT AUSTIN, McCombs School of Business - Austin, Texas
Master of Business Administration, Double Degree Program
Concentration in Management; GPA 3.61
THE CHINESE UNIVERSITY OF HONG KONG - Hong Kong, China
Master of Business Administration, Double Degree Program
Concentration in Finance; GPA 3.54; MBA Academic Scholarship
July 2009
PURDUE UNIVERSITY - West Lafayette, Indiana
Bachelor of Science in Electrical and Computer Engineering
Concentration in Semiconductors, Minor in Management
December 2004
EXPERIENCE
PROCTER & GAMBLE - Austin, Texas
01/09 - 06/09
Consultant, Operations Practicum
- Investigate damaged/expired product inventory management issues utilizing lean manufacturing and six sigma processes; analyze inventory and point of sale data using data mining and statistical models to identify trends in distribution curves; captured damage/expiry cause codes most correlated to damage/expiry data and generated hypotheses for field investigation
- Analyze the supply chain and customer logistics facilities for healthcare and beauty care line of SKUs to identify causes of product damage/expiration; process improvement recommendations resulted in damage cost reduction of $500,000 a month
REMODELINGBIDS.COM - Austin, Texas
Start-up online remodeling contractor referral platform that launched businesses in January 2009.
08/08 - 12/08
Consultant, PLUS Project
- Performed due diligence and business valuation of e-commerce company prior to official launch
- Conducted company and industry analysis including financial projections, market potentials, industry competitive landscape, business launch strategy and operations management to improve business efficiency
- Prepared business plan and presentation materials for the company; initiatives resulted in the company successfully raising $1.5M in venture capital investments in January 2009
UNIVERSITY OF TEXAS AT AUSTIN - Austin, Texas
08/09 - 12/08
Management Consultant, Executive MBA Program
- Led evaluations of the current program marketing strategy and materials; gathered quantitative and qualitative data through interviews and surveys to identify applicant needs and expectations
- Initiated analysis of qualitative data using text mining to identify the category of words most used in interview responses; performed clustering and collaborative filtering processes on quantitative survey data to analyze program brand equity
- Proposed the redefined program value proposition and redesigned the marketing strategy based on analysis results. Recommendations are currently implemented in the marketing campaign in Spring 2009
L’OREAL HONG KONG - Hong Kong, China
06/08 - 08/08
MBA Intern, Giorgio Armani Cosmetics
- Analyzed the effects of brand equity on new product sales using data from over 400 quantitative surveys using different statistical models such as multiple regression, ANOVA, clustering and classification trees; managed redesign of a new product launch strategy based on analysis
- Authored a report and presented findings and the new marketing strategy to the business development division; successful campaign led to strong sales and continuous expansion at 4 additional locations in Hong Kong
SYSTEMS AND CHIPS INC. - Taipei, Taiwan
07/05 - 08/07
Hardware Engineer/Project Manager
- Developed OrCAD schematics design for semiconductor application devices implementing the company’s Bluetooth IC’s
- Identified market opportunity, planned project budget, allocated team responsibilities, managed milestones, kept KPI scorecards and managed product lifecycle as project manager of a semiconductor application project; team comprised of 10 engineers, and close collaboration with the marketing, operations and sales teams
- Led cooperative projects on RF antenna designs with teams in the US and China; managed client relationships and provided technical consulting services; assisted on design implementation and operation processes at client sites
- Mentored and supervised the training of an intern; generated feedback and evaluated intern on development
ADDITIONAL
- Fluent: English, Chinese (Mandarin and Cantonese, Traditional and Simplified)
- International Exposure: Hong Kong, Singapore, London, West Lafayette IN, Taipei and Austin TX
- Citizenship: United Kingdom; Permanent Resident: Hong Kong; US Temporary Work Authorization