Marketing Manager

Marissa Elaine Nolan

**** ******* ********* #*** . **** Palm Beach, FL 33409 . 407-***-**** .

liw6pb@r.postjobfree.com

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SKILLS SUMMARY

Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Microsoft Office

Suite, website design, AP Style

Advanced knowledge of social media, email marketing, and analytics

Excellent communication and interpersonal skills

Confident and poised in interactions with individuals at all levels

Detail oriented and resourceful in the completion of tasks with

ability to multi-task effectively

Demonstrated ability to function effectively as a team player as well

as working independently to achieve objectives

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EDUCATION

Bachelor of Science in Public Relations Facial Specialty,

December of 2005

University of Florida Gainesville, FL Central Florida Community

College Ocala, FL

Major: Public Relations

Minor: Psychology

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EMPLOYMENT

Director of Marketing and Public Relations

Kenneth Beer MD PA, Scientific by Kenneth Beer MD & The Cosmetic Bootcamp

November 2011- Present

. Preparing, planning and implementing a coordinated marketing and

public relations plan

. Identifying and initiating opportunities for effective publicity in

the media

. Carefully manage a comprehensive marketing budget of $200,000 per year

with good return on investment by ensuring cost-effective spending

through negotiation of media advertising packages and creative

optimization across several major media portals and vertical websites

. Designing tactics to enhance organization's presence with newspaper,

radio, television, online and other media outlets in the local,

regional, and national arenas

. Setting, reviewing and updating organizational guidelines on style

. Implementing and overseeing preparation of and editing all promotional

materials to ensure that they fit within the marketing and public

relations plan, conform with organizational style guidelines, and meet

established timelines

. Responsible for the strategic development, planning, and management of

the SEO, ORM, and social media components to the overall marketing

plan

. Developing and marketing a policy for internal and external events,

including online virtual activities, that fits within organization's

marketing, public relations, and strategic plans

. Developing reports to analyze and calculate return on investment

Marketing Director, GEM Property Management

May 2009- November 2011

. Responsible for creating and implementing a regional marketing and

promotional plan

. Worked closely with product marketing during product development to

ensure products and services met market needs and were executed on

time and on budget

. Developed and launched integrated, multi-channel print, web and direct

mail marketing campaigns

. Performed ongoing customer/market research and demographic profiling

to identify and capitalize on unmet market needs ahead of the curve

. Leveraged strengths in cost-effective marketing management and vendor

negotiations to end each year at

an average of 15% under budget (without compromising business growth

goals)

Membership Services and Marketing Manager, The River Club

May 2008-May 2009

. Membership sales

. Layout and design for a variety of publications including brochures,

ads, newsletters, corporate reports, presentations, interactive media,

and the internet

. Ensure appropriate use of brand and uphold corporate graphic standards

. Serve as production coordinator to facilitate trafficking of materials

with clients and external vendors

. Responsible for the planning and execution of all member events

. Create promotional mailings, member incentive, and retention programs

. Develop and implement the Club's marketing and sales objectives,

programs, market research, concept positioning, promotion and public

relations objectives

. Assist with the facilitation and management of several committees

Manager, Spa Medica January 2003-

April 2008

. Lead, motivate, and trained staff members

. Responsible for interviewing and hiring spa staff

. Manage department P&L and report revenue forecasting to controller

. Maximize spa revenue through diligent seasonal scheduling

. Buy and merchandise retail products

. Organize and conduct monthly staff meetings

. Develop protocols for spa operations and treatments

. Increase customer satisfaction scores by 30% on average by training

spa team to provide a superior customer experience

. Attend and provide input in weekly strategic planning meetings

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