Marketing positions

DAVID C. ARCIERO

***** *. ******* ***. 702-***-****

Henderson, NV 89052 ******@*****.***

Marketing Executive

SUMMARY OF QUALIFICATIONS

Results-driven professional with refined leadership skills; an extensive background within the hotel, casino and hospitality industries; and 10+ years of experience across the following broad-based competencies:

Sales/Marketing Management ● Public/Media Relations ● Strategic Planning ● Budgeting and Cost Control ● Staff Training/Supervision ● New Business Growth and Development ● Customer/Vendor Relations ● Advertising and Promotions ● Marketplace Positioning ● Brand Awareness ● Catering/ Incentive Travel ● Player Development ● Special Events ● Pre-Opening Logistics ● Revenue Strategies

 Proven expertise in the full marketing plan lifecycle from concept through execution. Skilled in the concurrent management of multiple internal departments. Intuitive ability to streamline operations.

 Highly experienced in administering up to $5M budgets and directly supervising up to 50 staff engaged in diversified hotel, casino, media production, sales/marketing, marina and RV Park functions.

 Comprehensive background in conceiving and implementing highly successful marketing campaigns resulting in significant increases in revenue, occupancy, memberships, visitors and revenue. Proactive leader and conceptual thinker able to think outside the box.

 Quick study with an ability to rapidly achieve organizational integration, assimilate job requirements and employ new ideas, concepts, methods and processes.

 Energetic and self-motivated team player and coach. Effectively manage multiple, concurrent and senior-level responsibilities. Skilled in executing direct mail, internet telesales and media marketing initiatives.

 Proficient in the use of Microsoft Office Suite, Excel, PowerPoint, AS/400, Delphi/LMS, Acres/Patron Management, Photoshop, Illustrator and other business productivity applications.

PROFESSIONAL EXPERIENCE

KONOCTI VISTA CASINO RESORT & MARINA – Lakeport, CA 2006 – 11/2008

Director of Marketing

• Spearhead all marketing initiatives including advertising, public relations, promotions, entertainment and player development. Conceive, create, develop and disseminate sales/marketing collateral.

• Supervise 30+ hotel, casino, graphic media, marina and RV park staff. Manage players club operations, direct marketing, the player database, media programs and agency/vendor relationships.

• Increased new players club signups 50% within 90 days. Planned and executed special promotions and targeted direct mail campaigns resulting in a 30% increase in visitor volume, a 20% increase in RV Park and hotel occupancy, and a 15% increase in slot and table games drop.

SAHARA HOTEL & CASINO – Las Vegas, NV 2004 - 2006

Marketing Manager

• Designed, produced and executed a strategic casino/hotel marketing plan to achieve desired revenue goals. Orchestrated development and maintenance of marketing database systems.

• Directed an internal advertising agency, players club, casino host program and three entertainment venues. Successfully increased visitors 30%, gaming 15% and advertising savings 20%.

• Monitored player activities and instituted programs to increase volume and revenue. Monitored computerized direct marketing campaigns, ad placement and public relations initiatives.

Cont’d

GOLDEN PHOENIX HOTEL & CASINO (FLAMINGO HILTON) – Reno, NV 2003 - 2004

Director of Marketing and Sales

• Planned and executed innovative sales/marketing programs designed to increase patronage, revenue and community awareness of a 604-room hotel with 14,000 sq. ft. of meeting/convention space, 725 slot machines, 19 table games, 1,000-seat showroom and four restaurants.

• Gathered and assimilated data, and analyzed activities, costs, operations and business forecasts to accurately evaluate the success of casino marketing programs.

• Supervised all bussing, players club and casino hosting operations. Recaptured lost revenue streams through personal selling and creative marketing.

VENETIAN RESORT HOTEL & CASINO – Las Vegas, NV 2001 - 2002

Sales and Marketing Manager

• Championed sales/marketing activities targeting corporate decision makers, regional groups and other parties with a propensity to gamble. Developed related action plans based on marketplace analyses.

• Forged profitable relationships with major show managers and local, state and national tourist groups. Coordinated telesales, prospecting, bidding and price negotiation, presentations and contracting.

• Consistently achieved annual $7M revenue goals resulting in a 5% increase in the average daily rate.

TUSCANY SUITES HOTEL & CASINO – Las Vegas, NV 2001

Director of Marketing

• Pioneered all pre-opening sales and casino marketing functions for a new, upscale resort property with 716 suites, 37,000 sq. ft. of meeting and convention space with over 1000 slot machines and 20 table games.

• Developed sales kits, brochures, rack cards, players club, website content, internet marketing and other collateral. Managed all media buying and public relations, and forecasted/administered a related budget.

• Created a proactive and aggressive marketing plan covering all theme development, product sales, marketplace capture and image promotional strategies.

LAS VEGAS CLUB CASINO HOTEL – Las Vegas, NV 1998 - 2000

Director of Sales and Marketing

• Prospected and acquired new individual and group business accounts. Developed and executed strategic marketing plans, managed wholesale accounts, attended tradeshows and represented three properties.

• Coordinated internet and tour bus marketing efforts, and instituted continuity programs to cultivate customer loyalty and repeat patronage.

• Purchased and placed media, and analyzed the effectiveness of direct mail, public relations, casino promotion, signage and interior/exterior display marketing.

• Analyzed and implemented highly-competitive room rates that significantly increased ADR, room occupancy and gaming and non-gaming revenue.

BOURBON STREET HOTEL & CASINO – Las Vegas, NV 1996 - 1998

Director of Sales and Marketing

• Directed all advertising, media buying, public relations, hotel/casino promotions, entertainment, casino marketing, bus promotions and group/FIT reservation functions. Trained and managed staff.

• Attended trade shows, booked entertainment, planned and executed annual sales/marketing plans, developed and administered budgets, and generated performance reports.

• Changed room rates to better compete within the industry resulting in increased overall revenue.

EDUCATION

BAY STATE COLLEGE – Boston, MA A.A.S. in Hotel Management ♦ Minor

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