Customer Service Marketing

robin m yablonski

** ******* ******, ********, ** 07016 | Cell: 917-***-**** | *****@*******.***

Goal: To obtain a position in marketing & advertising that capitalizes on my career in media planning but expresses that passion in a more fulfilling way.

Professional Experience

Kinetic Worldwide (Out-of-Home advertising) New York, NY

Director, Strategic Development2010-present

-Coordinate with Kinetic C-level management and Marketing department to best position Kinetic as a leader in the Out-of-Home planning and buying marketplace via best-in-class work

-Provide proper career growth and act as knowledge center internally via training, creation of best practices documents, point-of-views and proprietary systems and tools

-Assist Marketing team in custom production on Kinetic Thought Leadership pieces sent to our clients and agencies, contributing editorial on current trends and industry research initiatives

-Launched and marketed Academy, Kinetic’s proprietary suite of planning and buying tools and MMS, our proprietary billing system, working with developers on creation of the interface and database management, as well as users to create new processes and make systems user friendly

-Create and sell various marketplace analyses based on my industry experience to drive additional revenue

Business Director 2008-2010

-Supervised a team of six, overseeing media planning and execution of $40MM in Out-of-Home advertising

-Wrote and presented best practices presentations such as Kinetic’s planning and buying process, Out-of-Home trends, 101s

-Led team to win internal company award for best client service on Remy Martin liquor campaign due to near perfect client review

Media Planning Group New York, NY 2005-2008

VP, Account Director

Accounts: Comedy Central, Hyatt, Air France, Silverjet, Dannon, Outback Steakhouse, Geox Footwear

-Managed a staff of eight, overseeing strategic planning for multi-media campaigns, including National and Local TV and Radio, Print, Outdoor, Online and guerilla marketing

-Coordinated local Radio promotions on behalf of over twenty new Comedy Central programs and Geox’s children’s footwear

-Crafted unexpected campaigns to keep Comedy Central viewers tuning into the latest programming, utilizing media forms from branded portapotties to custom comic books, awarding many shows the highest ratings in our key demographic segments

-Experienced in buying media against Kids 6-11 demographic in Television, Radio and Print as well as promotions

Media Planning Supervisor

Accounts: Reckitt Benckiser: VEET, Spray ‘n Wash, Woolite 2003-2005

-Daily client interaction on eight brands to discuss strategy, revisions and implementation on TV, Print, Outdoor and Radio plans

-Recommended and executed VEET’s (depilatory) MTV on/offline program, ensuring brand’s key messaging and approving copy and imagery before final client review; resulted in #1 market share for first time in the brand’s history

Mindshare New York, NY

Media Planning Supervisor

Accounts: Unilever: Lever 2000, Lipton Teas, Lipton Sides 2002-2003

Media Planner

Accounts: Unilever & Bermuda Department of Tourism 2000-2002

Assistant Planner

Accounts: Unilever, DeBeers, Ermenegildo Zegna 1999-2000

Museum of Science, Boston, MA

Spent seven years working throughout high school and college in various departments within Boston’s beloved science museum

Gift Shop Supervisor/Cashier1995-1999

-Supervised over ten employees in running of all store areas, customer service issues

-Acted as store’s marketing department, coordinating with store buyers to promote items within the store

-Created in-store branding and signage with educational information about key store items

Media Relations Intern Summer 1997

-Coordinated press-worthy events with local newspapers throughout the Greater Boston area

-Wrote press releases and followed up with media coverage for “Vans” in-school events (Museum employees visiting elementary schools in a fun, decorated van to put on science demonstrations).

Visitor Services Volunteer1993-1999

-Learned the basics behind customer service as a visitor services volunteer

-Worked the front desk, took tickets at Planetarium and IMAX shows, coordinated with marketing department to ensure materials were available for guests

Education

Boston University, Boston, MA Bachelor of Science in Communications May 1999

Major: Advertising; Graduated Cum Laude

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