Graphic Designer

WILLIAM SOO

281-***-**** Home

713-***-**** Cell

E-mail: *********@*******.***

LinkedIn: http://www.linkedin.com/in/williamsoo

Qualifications Summary

• Almost 20 years of extremely creative graphic design experience in a variety of industries

• Excellent attention to detail and highly responsive to deadlines and budget parameters

• Extensive managerial, project management, software and hardware network experience

Professional Experience

Graphic Designer, BMC Software Inc, Houston, Texas, May 2008 – April 2009

• Responsible for maintaining corporate brand standard, color palettes, and common look and feel in compliance across all creative materials generated internally and externally

• Work with internal market managers and global stake holders to create, produce and design campaign specific materials for B to B national and international marketing initiatives, direct mail, white paper and electronic marketing materials in seven languages

• Coordinate and work in concert with external agencies and printers to secure estimates quotes, production planning and quality control on mechanical proofs and press checks

Sr. Graphic Designer/Graphic Supervisor, Mitsubishi Caterpillar Forklift of America, Houston, Texas, February 2007 – January 2008

• Managed the development of integrated marketing communications materials designed to meet prescribed corporate goals and objectives for multiple brands.

Responsible for maintaining corporate brand standard compliance across all creative materials generated internally and externally

• Supervised design staff and administered budgets for all internally and externally produced materials

• Designed, developed and implemented brand-specific marketing communications materials in concert with corporate dealer/distributor efforts to maximize the sell-through of products and services. Provided visual communication expertise to internal departments and corporate business units in the development of single and multiple brand efforts

• Budgeted, purchased and managed the installation and upgraded graphic design software and hardware. Set up brand new Macintosh workstations with networking, back up servers, security system/fire walls and trouble shoot all system

• Projects include but not limited to: designing a “common look and feel” on product brochures and advertisements for multiple brands to better align with the parent company’s corporate branding strategy; revising and implementing corporate identity manual to enforce corporate standards internally and externally with multiple brands; and researching, recommending and implementing job tracking system for better efficiency and productivity within the Marketing Communications department

Sr. Graphic Designer/Graphic Coordinator, St. Luke’s Episcopal Health System,

Houston, Texas, February 1999 – February 2007

• Designed and managed corporate identity for all elements of St. Luke’s Episcopal Health System, including subsidiaries and affiliate entities. Maintain a consistent corporate brand identity across all printed, Internet, Intranet, as well as advertising materials and employee communications

• Designed logos, logo type, brochures, annual reports, direct mailer, announcements, invitations, patient education materials, newsletters, publications, advertisements, branding campaign materials, posters, banners, billboards, holiday cards, specialty items, lapel pins, vehicle graphics, signage, wayfinding kiosk, trade show booths and displays, Internet/Intranet graphics and Power Point illustrations and graphics

• Managed and designed a major revision and upgrade of the system’s corporate identity for improved recognition and consistency—to reflect its growth from a single world-renowned hospital to a healthcare system with multiple subsidiaries and components

• Managed the installation of upgraded graphic design software and hardware that allowed formerly outsourced design projects to be brought in-house, saving an estimated $500,000 annually

• Supervised and served as art director for photo shoots with outside and in-house photographers for patient education brochures, advertising and marketing materials

• Supervised, art directed and coordinated marketing and communications projects and campaigns for system’s various departments, service lines and subsidiaries, including the development and design of system-wide (Texas Loving Care (TLC) patient assistance and satisfaction campaign identity that improved the system’s scores in the nationwide Press-Ganey patient satisfaction survey)

• Coordinated work requests and schedules, established budget estimates, processed billing, evaluated printer and vendor bids, and coordinated work of freelance designers, contractors and other vendors

• Created and implemented a standardized system for the coding, tracking and archiving of Corporate Communication computer files. Upgraded software and hardware on Macintosh computers

Partner, Marketing and Sales Director, Aurshy’s Wholesale Supply,

Houston, Texas, July 1995 – January 1999

• Created and implemented company’s logo, identity, branding and common look and feel

• Designed catalogs, promotional materials and marketing support materials

• Managed and directed the marketing, advertising and sales department.

• Helped build and expand a business partnership that grossed more than $1,000,000 in automotive parts, automotive chemicals and petroleum products.

Graphic Designer, Herring Design, Houston, Texas, October 1989 – July 1995

• Designed annual reports, newsletters, brochures, packaging and special format media.

• Managed studio and on-site photography, procured photography products and services and developed photographs

• Handled color selection and PMS color matching, color proof quality control and size correctives on blueline/brownline samples

• Produced and presented composite markup boards and samples for clients and developed and presented presentation boards and story boards.

• Key clients included BFI, Southwestern Bell, Houston Grand Opera, G.D. Hines Interests, BP Petroleum, Schumberger, and Duke Energy (Panhandle Eastern)

Education

BFA in Graphic Communications, University of Houston

• Designed concert posters and brochures and managed printing for the University of Houston’s School of Music. Worked as an environmental designer designing exhibit spaces and graphics for the University of Houston’s Blaffer Gallery.

Computer Skills

Proficient in both Mac and PC

• Adobe Photoshop CS3

• Adobe InDesign CS3

• Adobe Illustrator CS3

• QuarkXpress 6.5

• Acrobat 8.0

• HTML

• Microsoft Office: Word, Power Point, Excel

References and Portfolio Available Upon Request

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