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Sales Training

Pembroke Pines, FL, 33028
August 31, 2012

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Teresa Uranga

***** ** **** **

Pembroke Pines, FL 33028




Sales and Marketing Manager and Director of Admissions with 7 years of experience in the higher education industry, with a proven track record of success, (dramatically increased brick and mortar gross revenue from $480,000 in 2009 to $1,000,000 in 2010). Personally exceeded revenue goals by 140% totaling $61,655 in 2010. Looking for a mid-senior marketing/management or sales position in a medium/large-sized company where I can utilize my experience and my strong knowledge of sales and training and performance improvement techniques to enhance sales and brand/product awareness.

Work Experience

Training and Performance Improvement Consultant - Self Employed – Deltona, FL

December 2010 – Present

Teresa M Uranga dba Teresa M Uranga - Training and Performance Improvement Consultant

• Inside Sales and B2B and B2C Sales

• Recruiting online and face to face

• Field interests and train and develop instructional design methodologies for organizational development, Managers of Organizational Development.

• Build organizational effectiveness and capability by delivering soft skills and training to all new hires, and current employees and representatives via classroom and online training programs.

• Implement methodologies using lectures, role playing, PowerPoint presentations, synchronous and asynchronous training, on the job training and web based e-learning.

• Complete training program outcomes using ROI methodologies, training evaluations, and assessments to help with increasing areas for improvement using strength based training.

• Partners with customers to provide innovative, affordable, and disciplined thought leadership to solve real-world people performance problems within organizations that affect the bottom line.

• Integrates proven science of learning and performance improvement research/practices with social, behavioral, and cognitive psychology research/practices to optimize human performance outcomes.

• Consistently demonstrates technical, interpersonal, and business acumen necessary to lead/coach teams to succeed regardless of the mission or work environment.

• I can assist you with the following:

o Skill gap analysis

o Training program development

o Organizational development

o Management soft skills training

o Small and large group facilitation

o Coaching and counseling

o Employee motivation and recognition

o Technical skills assistance

o Project management

o Organizations

International Society for Performance Improvement-Virtual Chapter via Capella University

International Society for Performance Improvement-VP of Social Media via Central Florida Chapter

Direct Doctor Supply-Florida

January 2011-December 2011

Independent Contractor for state of Florida

• Inside Sales and B2B and B2C Sales

• Recruiting online and face to face

• Sold and listed medical devices and pharmaceuticals wholesale.

• Specialized in cosmetic and orthopedic injectables to doctors, and other medical professionals.

• Offered products from large multinational manufacturers from around the world; approved by multiple regulatory authorities.

• Trained local reps, within combined territories in Florida, on all stringent safety standard within network of distributors

• Developed all social media outlets to enable enhanced communication between reps and advertising of products, as well as quick turnaround time for orders and processing

• Trained local reps, within combined territories in Florida, licensure entities on all products for pharmaceutical and medical distributors.

• Supplied offices the lowest possible prices, benefiting from government imposed price regulations in those regions lower than others to provide an opportunity for maximizing savings.

Herzing University - Winter Park FL

August, 2007 - December, 2010

Director of Admissions

Quantitative Accomplishments:

• Inside Sales and B2B and B2C Sales

• Recruiting online and face to face

• Successfully trained and stressed importance of Call Center transfers increased, or steadily met, standard for transfer calls 9 out of 12 months in 2010 at a 90% or above.

• Successfully met, or exceeded, all personal start goals for 12 months in 2009 and 2010.

• Successfully trained, and articulated need for meeting team goals, have successfully met, or exceeded the Admission Team’s start goals for 5 out of 6 start goals for 2009 and 2010.

• Successfully maintained new lead, lead flow that consisted of Tech Academy students, high school students and Nursing students on my own for first quarter of 2010, du to limited staffing.

• Maintained highest conversion ratios in all areas in relation to staff, with less leads due to reassignment to new staff members, in areas of Contact/New leads=88%, Int.Held/Int. Sched.=89%, Int. Held/New Leads = 31%, 138 apps received, Apps./Int.Held=64%, Apps/New Leads=20%, 93 enrolls, 67% of my apps received started with me, Starts/New Leads=18%. (Conversions are compared to7 Admission Team members that worked under my supervision and all had lower conversion ratios.

• Consistently kept track of hours within Admissions staff, decreased overtime with budget by 90%, stayed under payroll hours for 2009 and 2010.

Silver Medal Club for 2008 and 2009

Qualitative Accomplishments:

• Admissions P&L responsibility

• Oversee campus operations to manage student engagement, satisfaction, and overall success in the programs offered

• Responsible for managing team; including Assistant Director of Admissions, Business Development Director, and High School Representative and all Admission Advisor personnel

• Responsible for monthly/annual forecasting of staffing, enrollments, and operational costs

• Create and submit monthly "STATUS" reports to corporate

• Audit student enrollment and financial aid paperwork

• Provide support to University President in developing and implementing procedures for various departments;t Financial Aid, Registrar, Student Services, etc.

• Conduct new student orientations

• Work with Contract Training Counselors

• Handle campus Employee Relations issues

• Organize and oversee community outreach events; education, hospital and job fairs

• Work to foster a high level of overall student and employee satisfaction

• Helped attain school's federal and state accreditation status

• Attend and successfully complete all training for this position, as required at any time by the company

• Ensure employee and campus compliance with all policies and procedures of the institution, company, and state/federal rules and regulations

Apollo Group, Inc - Maitland FL

August, 2004 - July, 2007

Assistant Director of Admissions

• General supervision of 6 staff members.

• Responsible for advising undergraduate and graduate students regarding admissions and degree completion requirements.

• Enrolled students for University's graduate, undergraduate and certificate programs, requiring use of judgment and discretion on periodic basis.

• Developed academic plans for degree or certificate completion, followed standardized University guidelines and procedures.

• General knowledge of higher education market and industry trends.

• General understanding of five programs offered.

• Skill and ability towards accomplishing learning objectives and training proficiencies to successfully perform all functions.

• Under limited supervision, generated 30% lead increase for enrollment counselors on team using guerilla marketing efforts.

• Increased positive awareness of University within business and government community events and meetings.

• Managed campus recruitment process and admission activities.

• Ensured admissions’ staff met campus admission goals and objectives with 85% success.

• Experience in developing and implementing training programs, team building and motivational activities, and managing department programs and activities.

• Description of Achievements: one year of success in position: achieved 128% of annual attend goal, achieved 156% of lead goal, and 142% of application goal.

Dillards, Inc. – Orlando, FL

May, 2004 - December, 2008


• Maintained daily register balancing, and cash transactions.

• Trained associates on merchandising and register transactions.

• Implemented merchandising floor plans.

• Ensured sales goals were met, and maintained positive customer relations.

• Involved in maintenance of inventory control, and procedures in closing of store.

• Prepared daily sales quotas and inventory plan-o-grams.

• Organized floor merchandise, and maintained creative merchandise displays.

Babies "R" Us - Orlando FL

May, 2000 - December, 2002

Marketing Coordinator/Manager

• Managed staff of 15 Store Promotional Coordinators and assisted personnel supervision in 12 different locations.

• Served as sounding board and clearing house for store ideas regarding various local promotions.

• Provided staff support, motivation, and training in order to locally promote each store.

• Maintained consistent contact and solid working relationships with Store Promotional Coordinators, Store Managers, District Managers, and Advertising.

• Worked with Grand Openings of stores, and local promotion events.

• Used guerilla marketing opportunities in conjunction with media partners, hospitals, doctors; increased foot traffic in South FL area by 30%, Central FL by 20%, and 42.2% overall.

• Provided consistent local training and execution of local promotions, in District, to include outside/inside events sponsored by company; i.e. Seminars, Expos, Trade Shows, Baby Fests and national promotions.

• Leadership Development - Demonstrated leadership skills in KPIs, succession planning, and overall associate satisfaction philosophies in direct reporting, human performance, training and development.

• Corporate/Vendor Relationships-Fostered key relationships with defined corporate contacts to increase business opportunities across all lines of business, and securing new leads.

• Key partnering with vendors/suppliers-Ensured advertising and marketing opportunities, and contract negotiation processes ran smoothly and timely.

Accomplishments and Qualifications

• Consistently received high job performance evaluations

• Consistently received promotions/lateral moves to higher positions of authority within a year

• Trained staff members for promotions to management

• Proven strong in customer service using concern resolution

• Motivated and innovative self-starter

• Focused on quality and consistency

• Aggressive and strong willed personality

• Always willing to excel in all aspects

• Goals are self set, and exceed stated responsibilities


University of Central Florida - Orlando - Florida

March, 2001

Bachelors of Science Degree - Communicative Disorders/Speech Pathology

Mountain State University - Orlando - Florida

July, 2007

Masters of Science - Strategic Leadership

Capella University - Minneapolis - Minnesota

December, 2010

Masters of Education - Training and Performance Improvement

Capella University – Minneapolis - Minnesota

April 2011

ROI Certification via ROI Institute

Capella University – Minneapolis - Minnesota

December, 2011

Post Masters Certification in College Teaching and Instruction

Capella University – Minneapolis – Minnesota

Doctor of Education in Education and Leadership Management

In progress beginning July 2012

Contact this candidate