Marketing Sales
Resume:
Timothy G. Little
*** **** ******, ****, ** *****
E-mail: **********@*******.***
Linkedin: http://www.linkedin.com/in/timlittledirect
SUMMARY
Fifteen years diversified experience and success in increasing the bottom line performance of your marketing assets and technical service. Strengths include: Direct Marketing, Marketing Programs and support, Project Management, Strategy Development, Client Relationships with vendors and customer relationship databases. My strongest strengths are in marketing database systems, list selections and analysis. Dynamic and results oriented with proven business, organizational and communication skills. I have strong analytical and research skills using Excel pivot tables and SAS Enterprise analytics software.
EXPERIENCE
Knowledge Concepts LLC, Alma, MI 2009-2012
Marketing Consultant
• Improved small business search engine ranking with keyword research on a local geographic scale with Google Places.
• Developed, wrote and optimized Word Press websites for social networking purposes.
• Developed deep marketing analysis using SAS Enterprise and Excel pivot tables.
Estate Planning Institute Group, LLC, Southfield, MI 2008-2009
Marketing Manager
Accomplishments:
• Reduced seminar promotion expenses by over 30% in 2009 while maintaining sales with careful analysis and demographic targeting.
• Developed and tested search engine pay-per-click lead campaigns for annuities and term-life insurance products.
• Increased sales without increasing costs with referral program with testimonial/referral insert letter.
• Researched and tested lists for income and age demographic in seniors market with analytics using Excel Pivot Tables and Access databases.
Saginaw Valley State University, Saginaw, MI 2005-2007
Marketing Coordinator
Accomplishments:
• Generated new clients targeting industry, sales and testing direct mail, website and telephone follow up with successful results.
• Created database for targeting and tracking prospective clients with personalized direct mail letters and emails and securing departmental contracts in law enforcement.
• Developed and executed marketing plans that penetrates markets and creates more profit per transaction with minimal costs and maximize return on investment.
University of Michigan Alumni Association, Ann Arbor, MI 2004-2004
Marketing Membership Manager
Accomplishments:
• Increased membership to a record high of 110,257 for August 2004, by increasing complimentary new graduates from senior days in April.
• Developed strategies to enhance response rates through testing and premium offerings to acquire new members using direct mail marketing.
• Tracked and analyzed direct mail campaigns and made improvements for increasing membership renewal percentages.
• Managed the Alumni Association entrepreneurial activities including group insurance and discounts on athletic events and hotels.
Direct Marketing Solutions, Inc. Alma, MI 2003-2004
Marketing List Broker
Accomplishments:
• Developed strategic business relationship between clients and created Access database program for tracking the needs of direct response marketers.
• Discovered highly targeted lists and created wealth for clients
Jackson National Life Insurance Company, Lansing, MI 1999-2002
Marketing Database/Mailing Coordinator
Accomplishments:
• Managed all targeted mailings/lists for a corporate marketing department to generate new producers and to promote new financial products.
• Increased regional agent/broker sales by generating new prospects each year for the nation’s most profitable broker network
• Scheduled and managed over 400 targeted mailings/lists with flawless results each year implementing marketing database strategy.
• Increased mailing/lists productivity and vendor relations by 100% in 2000 and 2001.
• Saved the legal department a $200,000 in direct mail costs by combining privacy act insert with Solutions policy-owners mailing.
• Major strengths in tracking and coordinating several marketing campaigns simultaneously and working as a proactive team player.
Education:
B.A., Business Administration
College of Business, Western Michigan University
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