Marketing Professional

Claudia Llaury

**** * ***** ***** ***** **** . Hallandale Beach FL 33009 . 305-***-**** . *******@*******.***

Profile

Highly creative, dynamic, and fully bilingual – English & Spanish - executive, with 14 years career track and broad international exposure. Skilled in optimizing marketing costs, managing cross-functional teams and administering efficiently budgets.

Core Competencies

Forming Strategic Alliances Strategic and Operational Planning Digital Media

New Product Development Negotiation with Suppliers Branding

Budgeting and Expense Control Advertising Agency Relations Pricing Strategy

Professional Experience

PRODSE

Peruvian holding company, owners of Toulouse Lautrec Institute (TLS) and UCAL University

Marketing, PR and Advertising Manager October 2008 – July 2010

Developed strategic business plan for both brands and led marketing team through the new venture, the launching of UCAL University.

Responsible for a 64% increase in student enrollment for TLS due to new proposed marketing mix using the same budget.

Analyze industry trend and competitive landscape; oversee opportunity identification and evaluation; construct business cases; formulate new products and promotions.

Successfully implemented a new advertising mix, incorporating more channels as well as social media and a publicity agency.

Create, track and evaluate internal metrics and management reporting to identify marketing performance and effectiveness of programs, offers, channels, markets and product mix.

Supervised in-house and outside agency creative staff in developing logos, websites, corporate stationary, brochures, videos, direct mails, facebook application, printed ads and radio commercials.

Drive branding guidelines across the organization and with external partners.

JDM Centro de Informatica Sucursal Perú

Latin American Company (HQ in Dominican Republic) who developed e-sav, software package designed for low cost airlines operations.

Commercial and Marketing Manager March 2008 – August 2008

Responsible for the reorganization of the international inbound call center, having as a result an optimization of resources and faster solution for customers.

In charge of implementing CRM campaigns in all countries where we have operations, such as Peru, Nicaragua, Honduras, Venezuela, Costa Rica, Panama, Aruba, Dominican Republic, Guatemala and Haiti.

Developed and launched the redesigned e-sav and IATA training program, having as a result 100% of understanding from all travel agencies on how the software worked.

Recreativos Fargo S.A.C.

Peruvian holding company, owners of Wimbledon Hotel, Kinko’s Printing Co, Money Money and

Fargo Casinos, Carolina Latina Lingerie, Carolina Boutique, Carolina Corporate Uniforms, Starlight

Sign Company and Brickell Shopping Plaza.

Regional Marketing Manager January 2007 – January 2008

Responsible for commercial and marketing planning for all companies within the corporate group, in all the countries where they operated such as: Peru, Ecuador, Colombia, Chile, Bolivia, Honduras and Nicaragua.

Conceptualized and implemented visual merchandising and brand guidelines for the casinos operations in the region, generating uniform brand awareness and a cost optimization in all graphic design and printed merchandise.

Identified marketing initiatives through customer research; implemented three main loyalty strategies such as: the money card, the silver club with Sunday yatch trips for high rollers and the golden club with trips to other casinos abroad.

Developed and launched the Carolina Latina Lingerie catalog sales business.

Nancy Leigh Transporte de Arte S.A.C.

Peruvian family company, dedicated to the packing and moving of art pieces.

Marketing Manager August 2004 to December 2006

Responsible for organizing and making more efficient the operational process. Having it properly documented and explained, was an invaluable asset when it came to explaining what our work consisted of to new customers; boosting word of mouth in the industry.

Organized and trained a cross-functional efficient team.

Developed a complete brand guidebook, that together with the mentioned above made this company closer to international standard procedures.

Alcatel-Lucent del Perú S.A.

Subsidiary in Peru of Alcatel International, nowadays fusioned into Alcatel – Lucent.

Corporate Communications and Marketing Manager August 1999 – July 2001

Accountable for analyzing and developing, advertising campaigns, intranet site, emailing campaigns, “Open Line” newsletter, press conferences and telemarketing activities.

Responsible of organizing the “Area Conference Meeting 2000”, event attended by Alcatel’s CEO’s worldwide. Following the success of this event, Alcatel gave me one of the two yearly PRAES, prize given for excellence at work.

Corporate Communications and Marketing Assistant December 1998 – August 1999

Quality Committee Member in charge of obtaining successfully the ISO 9000 certification.

Marketing Assistant for the e-Business Group April 1998 – November 1998

Responsible for the launch and development of new services portfolio “all-in-One” having the best launch in our region, for which we had several training sessions in Chile and Brazil.

Castrol del Perú S.A.

Subsidiary in Peru of Castrol International, the oil company, nowadays owned by BP.

Marketing Assistant January 1997 – August 1997

Formed part of the responsible team in charge of launching the new premium product “Magnatec”, as well as conducting the study and implementation of self service gas stations in La Paz - Bolivia, both with excellent results.

Education

The University of St. Thomas - Houston, Texas

MBA with concentrations in Marketing & Finance, 2003

Universidad de Lima – Lima, Perú

Bachelor in Business Administration, 1998

Computer Skills

MS Office, Google Analytics, Word Press, Adobe Illustrator, SEO - Search Engine Optimization, DB and CRM software.

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