PAUL A. GONZALES

**** ******** ******, ** *********, CA 91214

818-***-****/home 818-***-****/cell l7j4mt@r.postjobfree.com

VICE PRESIDENT/DIRECTOR: Media Relations, Public Affairs

Agency, Government, Private Sector

Award-winning public relations executive and journalist with exceptional track record of increasing brand awareness, innovating favorable media messages, and professional crisis communications.

Conceive ground-breaking public relations strategies resulting in record-setting one billion media exposures.

Tap extensive media contacts for positive coverage on NBC News, Wall Street Journal, Los Angeles Times and local media in California, Texas, New Mexico, Hawaii and New England.

Highlight superior corporate governance by authoring Opinion columns for executives appearing in San Diego Union/Tribune, Daily News of Los Angeles and Santa Barbara News-Press.

Network News Correspondent and Producer/Media Relations Manager/Public Affairs/

Corporate Spokesman/Published Writer/Published Photographer

MEDIA RELATIONS/PUBLIC AFFAIRS MANAGEMENT EXPERIENCE

AG Communications Group, La Crescenta, California 2008 - Present

Boutique public relations agency specializing in strategic and crisis communications.

Principal: Lead public communications development and design media relations strategy for clients.

Cultivate community support by providing expertise for multiple redevelopment organizations located in Baldwin Park, California.

Re-form potentially negative coverage in local news media by documenting inaccuracies.

Originate communications materials, including Annual Report and Corporate Brochure for Pasadena based charity AbilityFirst.

Bisno Development Company (BDC), Los Angeles, California 2006-2007

BDC plans the largest redevelopment project in Southern California with an estimated 7,000 living units and 1.5 million square feet of commercial space in Baldwin Park.

Vice President of Public Affairs: Initiate a public affairs outreach program from the ground, up. Form essential relationships with elected officials, city staff and community leaders to ensure success of the redevelopment. Contract office space, furnish it, start utilities, hire and train professional staff.

Drive public affairs outreach for a proposed $2 billion, mixed-use, urban redevelopment.

Empower natural supporters to take the lead with public agencies.

Lead 21 public meetings to deliver positive messages.

Design and write a newsletter and Web site.

Establish a 175 member support organization, the largest group of its kind in Baldwin Park.

Ensured on-budget performance of engineering and technical consultants through close supervision.

Automobile Club of Southern California, Costa Mesa, California 2000-2006

The first and largest of the AAA clubs. Offers roadside assistance, travel services, a car buying program, and insurance services including a wide variety of life, property and casualty.

Public Relations Supervisor: Supervised staff of five. Build new value for a 100 year old brand. Establish new media contacts, increase news coverage of Auto Club products and services.

Achieve a record setting one billion media exposures in 2005 (Bacon’s Media Directories).

Authoritative source on the price of gasoline and oil giving more than 100 news interviews in English and Spanish.

Originate the Weekend Gas Watch, which is the Auto Club’s #1 PR franchise and still receives wide news coverage weekly.

Garner extensive news coverage for AAA Roadside Assistance, anti-drinking and driving efforts, and school safety programs by designing ground-breaking media events in California, New Mexico and Texas.

Disseminate message of superior corporate governance by writing Opinion columns for President/CEO. Articles appeared in major Southern California daily newspapers.

Increase brand awareness of the Otto the Auto safety program by one million exposures monthly as author of columns to the Los Angeles Times Children’s page.

Directed three Auto Club annual meetings.

JOURNALISM EXPERIENCE

2008 KNBC TV - Los Angeles Field and Desk Producer

Cover local news, and manage assignments for reporters and photographers.

1997 - 2000 KFWB Radio - Los Angeles News and Sports Anchor

Anchor news and sports broadcasts for all-news radio station.

1991 - 1994 KCBS TV - Los Angeles TV News Reporter

Cover local news, report live on television, required improvisation and adaptability to succeed.

1990 - 1991 CNBC - Los Angeles Network News Correspondent

Traveled around the world covering business news.

1988 - 1990 NBC News - Houston Field Producer

Worked with Bryant Gumbel and Jane Pauley covering news of the Western U.S.

1986 - 1988 KPRC TV - Houston TV Reporter

Covered breaking and feature news throughout Texas. Won numerous awards.

UNIVERSITY TEACHING

USC Annenberg School for Communication

Fall 2003 Television News Production

Spring 2004 Broadcast News Writing

UCLA Extension

Summer 2004 Broadcast News Writing

Winter 2005 Writing for Public Relations

EDUCATION

Bachelor of Arts Degree in Journalism, San Diego State University

AWARDS AND HONORS

2003 Professional Communicators of Los Angeles (PCLA): Summer Gas Project

2000 Associated Press Award: Best Sports Anchor Team

1993 Los Angeles Emmy Award Nomination: Best Spot news

1988 Houston Firefighters Association: Best Fire Story

1988 Greater Houston Press Club: Best Sports Feature

1986 National Headliner Award: Mexico City Earthquake

PROFESSIONAL AFFILIATION

Public Relations Society of America, National and Los Angeles Chapter.

PERSONAL INTERESTS AND ACTIVITIES

Marathon competitor: Completed 2003 Los Angeles Marathon, San Diego Rock ’n’ Roll Marathon, Long Beach Marathon and Honolulu Marathon.

Triathlon competitor: Completed 2005 Orange County Triathlon (Sprint), Newport Beach Triathlon (Sprint) and Los Angeles Triathlon (Olympic).

Contact this candidate