art / media / design
Resume:
Mitch Sheffield
*** ***** ******, ************, ******* 32220
**************@*****.***
Creative, innovative and customer service-oriented team player with marketing expertise in creating sales collateral, direct marketing and communication strategies to drive revenue, product offerings and new marketing opportunities in the effort of supporting a successful team. Consistently meet critical deadlines in a fast-paced environment.
Core Strengths
Corporate Logo & Identity
Promotional Programs & Campaigns
Budgeting/Cost Reduction
Brand & Project Management
Strategic Marketing Plans
Ad Design & Layout
Publication Design
Graphic Image Manipulation
Printing/Typesetting Expertise
Client & Vendor Relations
Trend/Market Analysis
Web Marketing & e-Solutions
Professional Experience
Business Consultant - Jacksonville, FL 2003-Present
Graphic and Web Designer
* Manage advertising and design projects with responsibility for multiple marketing budgets.
* Coordinate the design and production of all creative pieces, monitor production and provide creative management for direct mail, advertising and sales support materials using Adobe Illustrator, Photoshop, Dreamweaver, Quark and others.
* Develop web applications, analyze data, plan infrastructure and deployment for web sites. Involved in all marketing, brand awareness and public relations activities.
* Concept development and market research.
* Professional branding and identity standards.
* Sales development and positioning.
* Object-oriented application development, web site integration with database servers and new programs/components coding.
* Graphic design and business writing.
Encompass Electrical Technologies – Jacksonville, FL 2001-2003
Regional Marketing Coordinator/Specialist
* Effectively maintained and spearheaded implementation of corporate marketing objectives and efforts of 10 business units within the Southeast region.
* Responsible for creating all advertising, newsletter editorial and event planning activities.
* Managed in-house and other design agencies involved in the creation and production of advertising, direct mail and collateral materials.
* Worked independently as well as collaboratively in the development and design of sales support materials.
* Conceived and energized 100% of marketing.
* Created, produced and distributed 1,500 quarterly employee newsletters.
* Responsible for developing relationships with major vendors.
* Negotiated contracts and service agreements.
S & G Packaging - Yulee, FL 1998-2001
Graphic Artist III/Account Manager
* Designed, created and produced camera ready artwork to specifications for national, regional & local accounts with Apple Mac.
* Created and produced upper management’s on and off-site presentations.
* Created seasonal and proprietary branded designs for retail mass market.
* Department trainer and mentor.
Amelia Island Plantation - Amelia Island, FL 1996-1998
Promotions Manager
* Planned, implemented and executed promotional efforts of the 1,250 acre four-star resort’s 17 retail outlets for club members, conference guests, social guests and 900 regular employees.
* Designed and executed marketing strategies in resort through promotional activities with retailers & wholesalers.
* Responsible for the formulation of promotional budget; design and management of on-premises promotions.
* Coordinated and determined media vehicles and ad placement schedules with the Director of Marketing.
* Co-developed and administered new employee orientation.
* Screened, interviewed and hired Promotions interns.
Education
Bachelor of Business Administration in Management & Marketing Cum Laude
Associate of Arts in Advertising Magna Cum Laude
Northwood University - West Palm Beach, FL
Contact this candidate