Online Marketing Professional
Resume:
Ft. Lauderdale, FL *****
954-***-****: Phone
Terrence L. Smalley
Education: University of Wisconsin – La Crosse: Bachelor of Science Degree 09/1990
Major: Business Administration/Economics
Minor: Business Management/Marketing
Professional Experience:
Getupdated.com
Internet Solutions Specialist/Business Development Mgr 3/08 – 10/09
Implementation and development of customized SEO strategies and deployment
Team lead for product development and email solutions systems
Client lead generation and marketing plan strategist
New media development and partner relations specialist
eMail Marketing Contractor 1/07 – 8/07
Marketing & Affiliate Program Project Development
Consultant for companies in the Affiliate Marketing industry
Developed on site emailing systems and integration to Microsoft mail systems.
Provided List Management services for private mailers and agencies with in the performance marketing division.
Managed 8 – 12 million records for private individuals and handled all aspects of their email programs, with the use
3rd party solutions. (Constant Contact, eMailLabs, SilverPop, Direct Track)
NiuTech (TheUseful) 06/04 –1/07
Director Sales/Marketing – Alternative Marketing Division (OutOnTheNet.com)
Responsible for complete business plan and financial s for launch of new vertical for World Avenue
Responsible for implementation and scheduling of complete project plan and technical overview
Researching and contracting outside resources for programming, points program, and rewards system
Implementing and managing complete sales/marketing business plan for new niche market
Setup and organize to completion of all trade shows and marketing events
Managed internal staff of ten, and 22 outside affiliate marketers responsible for traffic generation.
Created and implemented event concepts for obtaining new consumers for the site.
Handled any and all responsibilities pertaining to new model for parent company, and reported to senior staff on monthly basis.
Solely responsible for bringing to launch the first loyalty based content site of its kind focused in a specific target market.
Successfully implemented partnerships with NAF and Breast Cancer Coalition as benefactors of OOTN on a quarterly basis.
Affiliate Marketing Manager
Directly responsible for the management and training of 8 Account Executives
Directly responsible for managing top 15 accounts that generate 80% of all affiliate revenues
In first 90 days of employment, increased affiliate sales by 289% with CPA/CPM campaigns.
Currently maintain 26.5% increase in revenues per month for 28 clients. (Networks/Publishers)
Responsible for communicating with VPs at departmental meetings w/Marketing, IT, Accounting and Sr Mngt
Provide input and specs for new programs, offers, internal planning and continued growth
Provide input and analysis for List Management contracts and arrangements.
Responsible for daily reporting statistics on all offers, campaigns, clients and department.
Freya Communications Inc. 6/01 – 10/03
Sales Manager
Responsibilities included increasing client bas for online directory advertising, maintaining existing client base with day to day listing issues, new programs and pricing.
Duties also included creating new advertising programs and services to enhance our clients experience with Freya Communications along with company websites and online promotional conceptions
Created and participated in industry related trade shows, creating promotional materials, themes, booth creations, supporting and initiating promotional events during trade shows for supporting clients.
Increased ad sales 50% by September 02, increased affiliate program participation by 28% within first year.
Created complete marketing plan for Freya during 2002 for implementation in 2003 increasing company exposure resulting in increased ad sales and affiliate sales.
Internet Billing Company, Ltd (dba: iBill) 9/97 – 6/01
Director International Sales/Marketing (6/99 – 6/01)
Opened international client base for the largest third party online billing company, opening sales in London, Amsterdam, Germany, Vancouver, etc.
Increased revenues upwards of three million dollars per year, with total billing brought in by individual client base of seven million dollars per year.
Developed marketing campaigns for specific products, services and company as a whole.
Worked with Marketing Company on all aspects of company websites and online promotions.
Worked as intermediary between developmental staff and sales executives.
Managed 5 employees in direct sales channel, and assisted with call center staff of 40.
Possess strong experience in Business Development, Customer Relationship Management and Vendor Relations
Partner Program Manager (8/98 – 6/99)
Developed and implemented companies Partner Program and services which increase client base by 20% and revenues in partner referral sales by 18% within an 18 month period.
Created quarterly partnership events developed to help increase partner program sign ups and revenues.
Developed online initiatives to increase client base and processing efforts through company website and special events.
Billing Solutions Executive (6/97 – 8/98)
Responsible for taking incoming sales requests for billing services for clients with Internet business.
Trained and increased need for client’s use of online credit card processing, while implementing new programs for online checks and continued use of 1-900 numbers for monthly service fees.
Participated in developing corporate vision during industry related trade shows and events.
Internet Communications of America (dba: Icanect) 9/95 – 9/97
Billing/Customer Service Manager
Responsible for 15 employees in the daily operations and training of all billing procedures.
Created, implemented and maintained company policies on billing functions for Icanect subscribers starting at zero, currently billed out for 27000 customers. Both commercial and residential.
Responsible for developing the company's strategic sales and marketing objectives, establishing a sales recruiting, training and support infrastructure, managing budgets and evaluating sales performance.
Managed and developed marketing programs and materials such as, advertising, trade show
participations, event support and online promotions.
References and further employment history available upon request.
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