Automotive General Manager & Executive Manager

PATRICK S. MCKENNA

GENERAL MANAGER * AUTOMOTIVE EXECUTIVE * OPERATIONS MANAGER

EXECUTIVE SUMMARY

To offer my Dynamic leadership and 23 years of automotive m anagement to a reputable organization that can benefit from my OPERATIONS MANAGER experience in multi-dealership management with excellent

communication and organizational skills. To use my EXPERTISE and aggressive HANDS-ON

management style to increase dealership sales, profitability and customer satisfaction while reducing and controlling expenses. Specializing in Fixed and Variable operations; Strategic Planning, Finance and Insurance,Leasing, Purchasing, Wholesaling, Advertising, Inventory control, Cash Management, Promotions, Budgeting,Digital Marketing, Social Media and Forecasting. An established leader with the ability to motivate, train and direct the individual while focusing on the basics - implementing processes, discipline, structure and accountability. A committed, high energetic individual with continued growth and maturity at the highest level of professionalism in the Automotive Industry with a track record of success and a strong bottom-line presence.

EXECUTIVE SKILLS

*Experienced in Dealership Buy-Sells

*Professional in Generating Net income

*Experienced Desk Manager

*Expert in the Sub-Prime Market

*Implemented successful BDC Departments

*Have both Retail & Manufacturer experience

*Proficient in Financial Analysis

*Proficient with Reynolds & ADP

*Problem Solver with Creative Solutions

*Adept with Call Source, tracker & who’s Calling

*Skilled in Microsoft Excel & Word

*Proficient in Digital Marketing and Sales

PROFESSIONAL EXPERIENCE

2012-Present DOWNTOWN NASHVILLE HYUNDAI SUBARU (Nashville) TN

(Operations Director)

Overhauled our (HPI&OLP) process for the highest CSI scores ever for both Hyundai & Subaru.

Put in BDC that kept Sales People engage and proactive in prospecting and setting appointments.

Improved the Finance backend average from $458 to $1092.

Installed Vauto software and increased inventory turn from 65 days to 37days.

Monitored employee’s daily, weekly and monthly task and events by specific departments.

Supervised two Franchises and a staff over 68 employees.

Increased our Customer pay per R.O by relentlessly following up on declined work, up-sell off of

service mailers and other miscellaneous marketing ideas.

Increased the Warranty reimbursement rate.

Expanded the Body shop by adding extra metal man and marketed to insurance companies DRP’s.

2007-2012 CREST VOLVO HYUNDAI (Macomb) MI

(Executive Manage/Partner)-Previously Victory Hyundai Mitsubishi

Improved Front & Back-end Profits from utilizing firm Desk Control.

Raised the internal Labor rate to match Posted labor rate.

2011 Hyundai Sales ranking we went from last to 3rd place in the District.

Internet lead response rate from 1 hour down to 20 minutes with closing ratio 12-15%.

#1 in the District for CSI survey response rate, some months as high as 65% return rate.

Implemented a Variable Labor rate Matrix.

Worked with the Factories to raise warranty labor rate.

Increased Sub-Prime internet leads for incremental sales.

Developed dealership’s website and established our Digital Marketing and social media outlets

Doubled the Service Departments Gross Sales from $150,000 to almost $300,000.

2002-2007 JAMMIN CHRYSLER JEEP DODGE SUZUKI (Pomona & Montclair) CA

(Executive Manager & Partner)

Increased Used Car monthly average volume from 25 units to 89 units (Chrysler Jeep Dodge).

Suzuki-Improved Sales from 25 units to 75 units (Suzuki) Annual units of 900.

Turned $200,000 monthly average losses into $100,000 monthly average profit.

Responsible for annual units of 3,000 (Chrysler Jeep Dodge Suzuki).

Responsible monthly advertising budget of $200,000, Supervising a staff over 168 employees.

Cut overhead by consolidating facilities and Subleasing the vacant building next store.

Achieved Exceptional Customer Satisfaction scores for Sales & Service (5Star).

Expanded the service department by adding 4 new racks and increased Fixed ops by 18%.

1998-2002 DAEWOO MOTORS AMERICA CORPORATION (Compton) CA

(Regional Operations Manager/Vice President)

Promoted to Western Regional Vice President of Sales, overseeing 5 dealerships.

Expanded Territorial Sales by 36%.

Set Corporate Gross & Volume record.

Supervised over 180 employees.

#1 in the Country in warranty penetration and in fixed operations in Sales & Gross.

Responsible for inventory over $15,000,000.

Developed a complete retail site plan for all dealers to utilize.

1996-1998 NORM REEVES HONDA ACURA MAZDA (Temecula) CA

(General Manager)

Turned $1,500,000 losses into $1,000,000 net profit within one year!

Earned the distinction of having had the largest growth percentage in the zone.

First-time in History the dealership hit the top 25 volume list for Honda .

Increased QDS (CSI) to be #1 in the zone.

Increased leasing penetration from 22% to 48%.

EDUCATION

Utah State – Bachelor’s Degree –Org. Communication with a Minor in Business Adm.

Athletic Scholarship - Honorable Mention-All American Football Player.

NADA Group – Member - Participant - Developed the NADA expense guideline for Suzuki.

ACHIEVEMENTS, AWARDS, TRAINING AND AFFILIATIONS

*Hyundai Star Certified for Outstanding Customer Satisfaction and Sales Volume!

*2011 #1 Hyundai dealer with an increase in Volume & in Sales percentage in the District.

*Highest Honda dealer in the Region in overall Customer Satisfaction.

*Participated in NADA and Northwood Institute classes. Seminars and events.

*Member of National Independent Auto Dealers Association.

*Awarded Ford prominent “Chairman Award” for CSI and Volume.

*FMCC most improved volume dealer: Red Carpet lease training.

*Chrysler 5 Star training Factory Certified.

*BMW Sales Manager guild Factory Certified.

*Volkswagen Sale Guild & Crest Club Factory Certified.

*Many more classes and awards not listed.

*Attended Group 20 meetings Ford, Oldsmobile, Mitsubishi, Nissan, Suzuki and VW.

*Hyundai and Volvo Factory Certified.

http://www.linkedin.com/pub/patrick-mckenna/21/a08/896

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