Project Manager Marketing

Catherine A. Hogan

Experience

BAI

Chicago,IL

October 2008 – October 2009

Freelance Project Manager, Event Marketing

Coordinated plans and communications for three new one-day educational events designed to reach retail banks

Researched new attendees and sponsors for Retail Delivery, BAI's largest annual event, and found 500 leads

Designed marketing plans and tactics to increase traffic at Retail Delivery

Managed relationships and all deliverables for Retail Delivery media alliance partners

Merrill Lynch Capital

Chicago, IL

May 2004 – March 2008

Assistant Vice President, Marketing Manager

(Acquired by GE Capital beginning of 2008)

Served as lead marketing manager for ML Capital and acted as liaison to Merrill Lynch headquarters ensuring that

branding standards were met by each of ML Capital’s four business units

Coordinated ML Capital's annual strategic plan and marketing budget of more than $2MM and measured the department’s

progress and spending throughout the year

Planned and executed ML Capital’s National Meeting, an annual employee meeting that spanned three days of breakout

sessions, training classes and entertainment for 550 attendees

Managed client events, e-blasts and direct mail pieces targeted at key clients for ML Capital’s Real Estate Finance team

Created internal and external communications including production of a quarterly newsletter, ghost writing articles for

trade media, Web site copy, Intranet copy and direct mail pieces

Acted as project manager in the development and launch of ML Capital’s external Web Site, www.mlcapital.ml.com, and

served as editor for the site, monitoring Web site traffic and search engine optimization

Launched a new e-mail blast system that allowed marketing to reach clients on a frequent and timely basis

Wrote and developed integrated print and online advertising campaigns

Served as project leader to assess employee needs for new company intranet and served as project manager for this site by

monitoring content and traffic while training new content managers

Developed product literature and training materials to support cross-referral activity from other Merrill Lynch businesses

Preferred Hotels & Resorts Worldwide

Chicago, IL

August 2000 - May 2004

Marketing Communications Specialist

Wrote copy for external communication vehicles, including direct mail, newsletters, collateral, advertising, in-room publications, Web

site, call center scripts and news releases

Managed public relations agencies in Europe and North America and oversaw budgets for all public relations programs

Handled all event planning details and logistics for media events throughout the year

Created and managed all details of “Preferred Week,” Preferred’s annual awareness week for hotels, guests and the media, and

doubled hotel participation each year with half the portfolio participating in 2003

Served as managing editor for The Preferred Way in-room magazine

Participated with the brand team to create marketing plans designed to reach travel agents, meeting planners and consumers

Wrote internal communication vehicles, including newsletters, the annual hotel directory, Preferred’s annual report and forecast report

Worked with Graphic Services department to manage production and proofreading of printed pieces

Acted as editor of the Web site and increased last-minute bookings from $28,000 in 2001 to $1.3 million in 2002

Terlato Wines International

Lake Bluff, IL

July 1998 - July 2000

Special Events Associate

Executed events for national wine importing and marketing company, including semi-annual marketing tours that placed all suppliers

in front of key restaurant and retail accounts

Worked with brand managers to determine needs for individual brand event

Scouted for suitable event sites throughout the country

Wrote and edited print materials and press releases for events

Managed and directed staff at all events

Coordinated and corresponded trip and event details for Terlato’s 36 domestic and international wine suppliers

Handled hospitality at corporate headquarters

Reviewed national wine competitions and submitted suitable wines for entry

Planned and implemented corporate events for employees

Arlington International Racecourse, Arlington Heights, IL

Summers 1994 - 1997

Assistant to Vice President of Guest Relations

Assisted in managing Guest Relations department of 80 employees

Handled payroll and scheduling for entire department

Arranged and conducted tours for visiting organizations and high-profile horseowners and trainers

Corresponded with guests in response to complaints, commendations or suggestions

Compiled and reviewed survey cards from guests

Interviewed and screened prospective employees

Education

The University of Kansas, Lawrence, KS

1994-1998

B.S., Business-Communications

William Allen White School of Journalism

Activities

KU Alumni Association, Chicago Chapter Vice-President

Merrill Lynch Capital Women’s Leadership Council, Board Member

Merrill Lynch Capital Community Service Group, Board Member

Merrill Lynch Capital Adopt-a-Family, Chairperson

Skills

Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Microsoft Content Management

Server, Microsoft FrontPage, Web Trends Analytics and Statistics, Adobe Photoshop, basic

HTML in-house customer relationship management application, in-house web-based e-mail

marketing tool

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