Business Consultant / Creative Director

September **** - Present:

Business Consultant / Creative Director

Company industry: Consultancy & Communications

Creative Director

Wax Custom Communications

Company industry: Integrated Marketing Agency

Responsibilities:

-Expanding Wax Custom Communications by rethinking company strategy.

-Managing communication portfolio of brands; Humana, AvMed, Richmond University Medical Center, Oak Street Funding, Camden Clark, Baylor, from campaigns, to TV spots, websites.

-Pitching new brands. Responsible for the strategic approach and development of the creative answers.

Accomplishments:

-Repositioning of Oak Street Funding, from rebranding of company to creation of a new communications strategy.

-Repositioning of Richmond University Medical Center, from rebranding of corporation to creation of a new communications strategy.

Creative Director

McCann Erickson

Company industry: Advertising Agency

Responsibilities:

-Managing the communications portfolio of the following brands: Orange, Coca Cola Group, Alfa Romeo, Lancia, Tunisair, Tiffany & Co, Major, Start, McDonald, Nescafe, Nana, Sony, Nivea, L’Oreal, etisalat, Mastercard, Carrefour, including campaigns, TV spots, P.O.S., events, websites.

-Development of brand positioning.

-Pitching new brands. Responsible for strategic approach and development of creative answers.

-Managing the creative team.

Accomplishments:

- Launching campaigns for Orange in north Africa.

-Winning pitch for the group Major. Repositioning of brand, from rebranding of products to creation of new communications.

-Winning pitch for the group Fromy. Repositioning of brand, from rebranding of products to creation of new communications.

- Winning pitch for brand Start.

March 2007 - September 2009:

Creative Director

AWI

Company industry: Publishing/Internet/TV

Responsibilities:

-Responsible for communications, image, brands and products of AWI within 27 cities, in the Middle East, Africa and Europe.

-Managing communications of TV channel WTV; from campaigns to B2B

-Managing communications of ewaseet.com; from campaigns to web communication

-Managing communications of Guinness World Records Book; from events to launching campaigns, promotional campaigns, P.O.S.M.

-Development of graphical identities for companies and lawyer firms.

-Pitching brands by proving creative business solutions to expand their level of communications; Nissan, Ariel, Visa, Masafi, Western Union, Etilasat

-Managing the creative team.

Accomplishments:

-Development and presentation of two seminars on the strategy of creativity. Creation of exercises to improve creativity.

-Creation of image, guidelines, campaigns of TV channel WTV.

-Creation of identities and communications of TV shows.

-Creation of identities for TV products; Amber, Best Shape, Kruger, etc.

-Building a new strategy for Layalina (people magazine) on the Russian market, including rebranding and guidelines.

-Creation of events for Guinness World Record Book where worldwide records were broken.

-Winning pitch for media planning of iPhone.

-Winning pitch for media planning of Nissan.

November 2005 - March 2007:

Senior Art Director

Euro RSCG

Company industry: Marketing & Advertising Agency

Responsibilities:

-Managing the communications portfolio of brands; Danone, Volvic, Jaguar, Peugeot, Reckitt Benckiser, Chanel, Chopard, Polo Ralph Lauren, Saks Fifth Avenue, Estee Lauder from campaigns, to TV spots, P.O.S., events, etc.

-Developing visual positioning for companies.

-Pitching new brands. Responsible of the strategic approach and development of creative answers.

-Managing the creative team.

Realizations:

-Creation and management of Chanel’s newsletter of the Middle East, from concept to creative guidelines, etc.

-Developments of new products of communications for the Rimmel brand.

-Development of biggest campaign for the Chopard brand (perfume) done in the MENA region in the past 7 years.

-Development of the biggest campaign for the Evian brand done in the MENA region in the past 7 years.

-Winning pitch to create identity and manage image of Najmat city.

-Winning pitch for creation of P.O.S. of Crest toothpaste.

-Winning pitch for TV spot of Mortein.

-Winning pitch for TV spot of Vanish.

October 2003 - November 2005:

Creative Director - Owner

Able

Company industry: Consultancy & Advertising Agency

Creative Director

Royal

Company industry: Marketing & Advertising Agency

Responsibilities:

-Pitching brands

-Building and rebranding firms. establishing new strategies that are more impactful on the market.

-Managing portfolio of brands; Gulf Investment House, Replay's, Limelight, etc.

-Managing creative team.

Realizations:

-Winning pitch for re-branding of Mickey snack brands, from identity to guidelines, 12 packs of chips, vans, etc.

-Rebranding the Limelight brands.

-Winning pitch for the management of the brands of Costa

Creative Director

Government of Kuwait

Company industry: Publishing

-Magazine Creation and Art Direction for the 3rd International Exhibition of Jewelry of Kuwait.

Building image of magazine and developing communications.

The project included development of campaigns for the clients of the exposition.

Creative Director

Société Générale

Company industry: Banking

- Magazine creation, from guidelines to selection of future covers.

- Development of communications material.

October 2002 - October 2003:

Art Director

Raison Pure

Company industry: Marketing & Packaging Agency

Responsibilities:

-Development new packaging for their portfolio of brands; Nescafé, Close-up, Fleury Michon, Harry’s, etc.

-Creation of mood boards to present the spirit of the new packages.

Realizations:

-Creation of packages for the brand Nescafé.

-Creation of mood boards for the brand Close-up.

-Creating graphical identities for the brand Fleury Michon.

Education

Masters in communications.

ECV (Ecole de Communication Visuelle), Paris, France.

Ranked best school of communications of Paris by the Louis Harris Institute (statistics done in 2001)

Competences Level

Photoshop Expert

Illustrator Expert

InDesign Expert

Quark X-press Expert

HTML/CSS Good

Flash Good

3DS Good

Languages Level

French Expert

English Expert

Arabic Good

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