Marketing Real Estate

PETER T. BRITTON

604-***-**** • 888-***-**** • ************@***************.***

SENIOR MARKETING COPYWRITER

Experienced, talented, results-producing Marketing Professional. I bring strong right- and left-brain skills to the table: I know how to use marketing technology and response analytics to determine customer behavior and prospect preferences, and then link that knowledge with creative promotional activity. My work touches all categories, markets and industries to convince prospects and existing customers to sign up, sign in, buy up or buy more. My copy increases ROI in targeted markets in both B2B and B2C environments. I possess solid leadership skills and the ability to build, mentor and guide creative marketing teams. Adept at communicating with management, vendors, and internal departments to coordinate overall marketing efforts.

• Strategic Planning & Concept Creation

• Acquisition & Retention Expertise

• Marketing Collateral Development

• Experience in E-Commerce, Broadcast, Print & Digital Media

• Web Development & Management

• Team Building & Management

• Direct Marketing Copywriting

PROFESSIONAL EXPERIENCE

SENIOR MARKETING COPYWRITER, 1999 – Present

THE WRITE ANSWERS (Vancouver, BC)

Define strategy for and develop, execute, and manage comprehensive Marketing copy ideas for clients for my employer (The Write Answers.) Build and manage integrated Marketing Communications initiatives designed to penetrate and grow targeted markets. Develop communications materials; work with internal & external stakeholders & suppliers. Extensive experience in all media: E-Commerce, Trade Shows, Direct Mail, Print & Insert Ads, and Broadcast DR. Play integral role in project development activities. Lead and direct forward-thinking marketing initiatives.

Selected Accomplishments:

* Worked with management to create and implement marketing copy for start-up Internet project resulting in 154,000 new customers in nine months generating more than $600,000 in net profit.

* Developed email campaign to attract new customers and retain existing customers resulting in more than $5,000,000 sales in one year.

* Wrote complete and comprehensive copy for integrated marketing effort producing 150,000 demand generation leads per month from on-line and off-line campaign. Created new tests at all levels focused on holding / increasing retention based on data scrutiny.

* Created new offers and creative perspectives for client’s 6-million-name database resulting in deeper file usage, creation of specialty offers to retain customers and increase ROI.

* Wrote the copy that built client’s on-line business in less than one year to more than 106,000 customers.

* Wrote Direct Mail promotions with monthly mailings of more than 500,000 pieces.

* Built Lead Generation Department and created ten new mail programs every month for 18 months.

* Created and wrote Direct Mail package that pulled 8% and generated a list of 40,000 hotline buyers and stood as control for six years.

Partial Client Roster for The Write Answers Consulting:

Non-Profit / Not-for-Profit:

Canada: Crohns & Colitis Foundation, Heavenly Voices Foundation, Delta Waterfowl

USA: Childhood Leukemia Foundation, Defeat Diabetes Foundation, National Cancer Center, National Emergency Medicine Association, Life Flight for Kids, Newport Creative Marketing, Sitka Recovery Center, Foundation of Guardian Angels, GodsFaithBook.com, MyGodsBlog.com

Hi-Tech:

Canada: BC Telephone Co., Sympatico Internet Services, Cirrisnet Computer Systems, Sentry Telecom Systems, Veritas Communications,

USA: Versys Software, Comp-View Office Products

Business to Business:

Canada: Amedius Media Services, BC Gas Utility, Cornerstone Printing & Copying, Fehrmann Construction, FOREX Mentor, Intercity Advertising & Media Placement, Kirk Mailing Service, Pacific Network Services, Selkirk Financial, World One Marketing

USA: By Referral Only Real Estate Marketing, Carney Direct Marketing, CDMG, Compliance Documents LLC, CONTRACO Training & Consulting, HouseValues.com, IMTEK Media, PLUS Loans, Practice Builders Medical Marketing Services, Impulse Media, DataMark Corporation, Media Partners Worldwide

Business to Consumer:

Canada: A.I. Marketing, Artis Marketing, C - W Agencies, Carole Martin Catalog, Catalyst Media, Dr. Bradley Reports, Global Club, Inc., Inphomation Communications, Life Hammer, Maverick Real Estate, Okappa Slim, Poole's Fifth Avenue, Royal Marketing Management, Stacy's Furniture & Appliance, Steeves' Team Real Estate, Successful Living, Veezou Communications, Westside Homes,

USA: Adam&Eve.com, American Shopping Center, AmMed Direct, Assertive Marketing Services, Asset Recover Services, Avrick Direct, Beverly Hills International, Bioenergy Nutrients, Brothers Unique (Child Safety & ID Kits), Business Concepts, Canyon Partners, Capital Gains, Inc., Carney Direct Marketing, Celebs Weight Off, Contest America, Chilmark Direct, Contest Newsletter, Corinthian Colleges, Craftmatic Beds, DeMert Brands, Diversified Marketing Group, Duskin Direct, Easy Direct Marketing, Edge Graphics, Florida Education Center, Floyd's 99 Barbershops, General Vitamin, GLI Direct, Global Profits Puzzle, Harbor Bay Furniture, Harsonhill Publishing, Health America - Advantra, I.M.C. (International Marketing Company), Inner Wisdom Marketing, InteractiveGames.com, Jenasol Neutraceuticals, JoeMeetsJoy.com, John Martin Investors Reports, Kaplan Colleges, Kikucall (InstandCast.com) LL Knickerbocker, Life Hammer, LIFE Enhancement Vitamins, Living Life LLC (PROLIXUS), Mazzarella Marketing, MemoProve, Morris International, National Agents Association, Newport Creative, Opportunities Unlimited Publications, ParksideCoffe.com, Popular Demand Marketing, Prescriptions4FREE, Preval Group, Retirement Income Association, River Glen Marketing, Russ Whitney Direct, SETA Corporation, SlimPower.com, Studeo, Suarez Corporation Industries, Success Publishers, Sun Wellness, Inc., Sweepstakes Associates, Tabak's Vitamins, The Hanford Press, Verbal Advantage, Westport Enterprises Communications, WyoTech College

Categories:

• Computer software, telephony and internet services.

• Office products, commercial construction and development, business seminars, business and investment newsletters, medical marketing, financial services, marketing services, utilities and service providers.

• Household & general products, investment & financial services and seminars, residential real estate, neutraceuticals, fitness, prescription services, associations and loyalty programs, sweepstakes, catalogs and magazine/newsletter publishers.

Previous Experience

Copywriter – Interglobe Project Management, Vancouver, BC (1991 – 1997)

Specific Achievements

• Created new acquisition strategy that increased new customer total by 20% monthly with 37% increase of LTV.

• Wrote back end promotion that pulled 58% response rate – all paid orders!

• Created “company B” promotion that more than doubled client’s revenue in less than one year.

• Managed integrated promotion that generated 150,000 new leads every month.

• Worked with both internal and external suppliers & made “new business presentations” to prospective clients.

Career Objective

To work in an entrepreneurial setting where enthusiastic, passionate and professional people create direct response marketing promotions that deliver results. To manage promotions, to mentor teammates and to beat goals!

Personal Profile

My history includes five years in a Direct Response Marketing agency (as a writer/account manager) followed by 10 years as owner of my own small Direct Response agency. Married and with no children, my wife and I enjoy travel, great food and old movies.

REFERENCES

Sophia Allen, E-Commerce Entrepreneur, 949-***-****

Pete Carney, President, Carney Direct Marketing 800-***-**** x 305

David Avrick, Avrick Direct 805-***-****

Samples Available upon Request.

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