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Sales Manager

Zanesville, OH, 43701
August 09, 2012

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Thomas V. Barry

**** * ***** *** **********, OH *3701 Phone: 740-***-****


Experienced Business Leader with demonstrated strengths in general management, business development, marketing, sales, sales management, private label, co manufacturing, operations, ecommerce, information technology, leadership and growth development. Proven ability to create value through productivity, revenue and profit enhancement. Inspirational leader with entrepreneurial drive, exceptional communication skills and proven track record of recruiting, training and developing motivated teams to peak performance.


Business Development

Marketing Strategies & campaigns

Key Account Management

Broker Management

Product Development & Positioning

Web & Print Content Development

Leadership, Team Development & motivation Co Manufacturing Sales & Production

Forecasting and Strategic Planning

Quality improvement Process

Understanding of HCAPP & FDA Regs.

Proven Revenue Generation Strategies

Effective Communication

Change Management

Professional Experience


Privately held confectionary manufacturer, distributor and packaging company covering all fifty states.

Vice President Sales & Marketing, December 2006 To March 2011

Selected Accomplishments:

Created, implemented and sold business plans, which provided market identification and guidance, generating $9 million additional sales in twelve months through alternative markets. (Bed Bath & Beyond, Jo-Ann Fabrics, Dicks Sporting Goods, Jewel-Osco)

Formed and managed broker network covering fifty states, creating accounts worth $3 million in revenue in eighteen months.

Rejuvenated route sales team of thirteen covering five states, generating yearly sales increases of 11% per year while reducing costs by 8% by implementing training programs, improved management, faster information delivery and logistics changes.

Negotiated contract with major parcel Delivery Company for three-day national delivery of temperature sensitive product gaining national seasonal account worth in excess of $25 million to all major drug and dollar stores.

Direct responsibility for national and key accounts including negotiations with private label customers. Continually grew all programs, product placements, new items and pricing creating steady revenue gains of 8 to 12% while controlling vendor costs at Kroger, C&S, Fry’s, Piggly Wiggly, Roundy’s, Nash Finch, Costco, Randalls, Tom Thumb, Food City, Meijer, Wal-Mart, TOPCO, Safeway, Mrs. Fields, Randalls and others.

Performed product analyses and development for new products, packaging and pricing including house brands, Private Label and holiday products, standardizing brand image, delivering increased turns and profits an average of 15% per category.

Created a corporate sales product line generating over $1 million sales the same year.

Successfully created and implemented five new plan-o-grams and marketing programs across a base of 500 independent stores increasing sales by 20% and product turn by 12%.

Designed new package lines and labeling generating a new chocolate product category producing over $2 million in sales the first year by integrating the product into existing customer programs.

Designed and implemented company web, commerce and affiliate site.

Responsible for warehouse and packaging departments comprising seventy employees. Improved production 8%, reduced shrink 3% and overtime by 25% by implementing lean manufacturing practices, while training my replacement.

Production Manager, July 2003 To December 2006

Selected Accomplishments:

Managed two production lines, production maintenance, facility maintenance and security along with directing 35 hourly production employees and two production managers.

Saved over $100,000 in employee costs annually through increased production efficiency employing lean manufacturing practices.

Reduced overtime by $115,000 annually through improved efficiency and production line optimization.

Improved productivity by 80% over two years by reorganizing personal, simplifying process steps and providing education.

Stabilized inventory levels by 20%.

Increased on time deliveries by 25% by working with sales department to increase forecast accuracy and implementing into production schedule.

Extensive co manufacturing experience with both national consumer package companies and retailers.

Maintained responsibility for production schedules, raw material needs and set production goals.

Reduced line change over times by 15% through process improvement program.

Significantly reduced scrap levels from 1.5 to .006%.

Comprehensive knowledge of FDA regulations and inspection.

Thorough understanding of HACCP.

Marketing Manager, September 1998 To July 2003

Selected Accomplishments:

Created tiered pricing structure by class of trade along with a bundled price schedule for services and products, increasing margin by 15%

Produced a direct mail campaign integrating web and telesales providing additional 20% in seasonal sales.

Designed seasonal programs incorporating eight plan-o-gram displays pre arranged by volume for 800 independent retailers. Increased product variety while saving 40% in process and overhead costs.

Built corporate web site from scratch incorporating ecommerce site. Optimized site for interactive contests utilizing current advertising. Resulted in email and postal database of over eight thousand newsletter and affiliate participants.

Developed new trade show booth integrating new company message and image.

Set up new business prospecting and follow up system including incentives, generating additional 300 plus customers in the first year.

Re designed all company sales, literature and product presentations.

Sales Manager, May 1991 To September 1998

Selected Accomplishments:

Took over a disparaged sales force of fifteen representatives covering eight states, transforming it into a steady producer of 10% annual sales gains.

Implemented training programs along with providing supplemental information and support resulting in an 80% retention rate.

Authored Sales plan encompassing major territory and delivery rerouting changes, creating 20% extra selling time for sales representatives and providing a 12% reduction in operations costs.

Extended Holiday product offerings to regional, key and chain accounts gaining 360 additional outlets providing in excess of $350 thousand in sales.

Set up vendor funded promotions saving over 15% in overall reimbursement costs while generating an additional $3 million in incremental sales.

Revamped retail product presence replacing and / or eliminating obsolete and marginal items generating an additional $400 thousand in sales.

Responsibility for satellite warehouse operations consisting of three full time sales representatives and operational staff. Generated over $3 million in gross sales per year.

Regional and key account responsibility, personally attaining more than ten key accounts with over 1,000 outlets representing 17% of total group sales.

Sales Representative, August 1985 to May 1991

Selected Accomplishments:

Responsibility for a series of DSD sales routes throughout a six state area.

Grew sales in each territory on average of 11% per year consistently through a combination of sales growth and customer base extensions.


Operating Systems: Microsoft Windows, Mac OS X, Linux, IBM AS400

Programming Languages: Basic, Cobol, Fortran, Watfiv, Java Script, PHP, HTML, SQL

Applications: MS Office, Fox Pro, FileMaker, Photoshop, Illustrator, Indesign, Dreamweaver, Corel Draw, Content Management Systems, Web Server Administration, (Apache),

Search Optimization



Bachelor of Science, June 1983

Major: Finance


Associate Degree, June 1981

AS: Business

Thomas Barry partial Account Listing:

Costco Food For Less Jewel-Osco Bash’s

Fry’s Safeway Smiths Randall’s

Tom Thumb Dehoff’s Rose Kroger

Spartan Meijer Food City Fred’s

Cracker Brl. Marks CVS Topco

Rite-Aid Walgreens Jo-Ann’s Ollie’s

Family Dollar Tractor Supply C&S Nash Finch

Mrs. Fields Kitchen Collection Gordon Foods Roundy’s

Genuardi’s Big Lots Giant Eagle Dick’s

Kerr Drug Wal-Mart Sam’s Club Sav-A-Lot

Win Dixie Piggly Wiggly K-Mart Acme

Ocean States Lipari Market Day Giant

Affiliated Foods Dutch Valley

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