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Web Analytics Professional

Austin, TX, 78758
November 30, 2009

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Joel Hoskins

***** ****** ****. #****

Austin T.X. 78758

Phone 512-***-****


• Highly skilled & innovative tech professional with over 8 years combined experience as a web analytics consultant, project manager, sales engineer, web developer.

• Strong project management and cross-functional team leadership to complete complex projects. Successfully completed approximately 32 projects as a web analytics implementation engineer within one to four month timeline each while bringing in over $2.5 Million in annual company revenue.

• Solution Driven Concept to Delivery: Creative competency in translating business issues into customer solutions including opportunity identification, product requirements, software development, delivery, training, support, and analysis.

• Product development: Complete lifecycle experience in planning, scoping, designing, developing, deploying, and supporting enterprise scale business application and business intelligence software, using agile development methodologies and illustrating creative knowledge through research.

• Advanced communication skills across all media: email, presentations, public speaking, web content, multimedia.


Independent Consultant Austin, Texas

Web Analytics, 2009 - Present

• Oversee deployment and analysis of web analytics, search marketing campaigns, newsletters, surveys, database, and web site maintenance for Capital Area Parkinson’s Society.

• Provide web analytics consultative services to 4.0 and Go tutoring services along with training. Projects include analytics tracking and reporting through on-line shopping cart, search marketing campaigns, social media, and web site design.

• Completed a brief project for MTV Networks and drafted a solution design requirements document outlining the specific traffic and conversion variables to implement on a media focused site.

Technology Leaders, New York, New York

Web Analytics Consultant, 2008 – 2009

• Implemented Webtrends enterprise web analytics application software and supported Omniture product for Realogy (Century 21, Coldwell Banker, etc.), PricewaterhouseCoopers,, T-Mobile, and Daiichi Sankyo.

• Led deployment of analytics software remote as well as onsite. Integrated data acquisition software with client’s content and e-commerce pages. Managed multiple projects with teams consisting of marketing analyst and software developers.

• Performed in depth software installation, upgrading, debugging, support, analysis, and training with multi vertical clients while emphasizing site optimization best practices.

• Successfully created the first drag-and-drop upgrade library for client PricewaterhouseCoopers after overcoming site design obstacle from previous analytics implementation. Upgrade increased reporting availability by 10% along with overhead reduction by eliminating the need for additional development resources.

• Communicated with executive business personnel by presenting the most effective means to increase ROI from web sites.

• Configured custom analytics KPI reports and dashboards to present marketing campaigns (SEM/SEO), multivariate testing (A/B), and lead conversion metrics.

• Implemented companies proprietary database and analysis engine product by executing SQL scripts/Shell scripts to alert client’s on analytics product deficiencies like click fraud (PPC), web site malfunctions.

Coremetrics, Austin, Texas

Implementation Engineer – Web Analytics, 2006 – 2008

• Implemented Coremetrics enterprise web analytics solution to various e-commerce clients ranging from SMB to Fortune 500. Consulted with multi vertical clients such as Staples,, Atlantic Media, Forbes, Bank of America, Circuit City, and Tiger Direct.

• Analyzed reporting and data for every client and presented SQL transaction information in spreadsheets along with illustrating reports to senior management.

• Performed implementation kickoff presentations to all members of client team as direct point of contact. Trained executives and business users on applicability of analytics product.

• Led development of web analytics data validation tools used to increase software implementation speed by 15% and data accuracy by 10%, while saving the company thousands of dollars in reduced implementation overhead. Drafted documentation, specification sheets, and a white paper outlining usability of product.

• Oversaw and managed multiple ongoing projects and led a team of 3-6 members consisting of business analysts, web developers, marketing analysts, etc.

• Project lifecycle included business planning, requirements, design, development, QA, training, and Live deployment of company product with a heavy emphasis on A/B testing, search marketing (SEM/SEO), and QA.

National Instruments, Austin, Texas

Sales Engineer, 2005 - 2006

Rookie of the Year Award - 2005

• Consulted with Fortune 500 companies by demonstrating technical support expertise through providing technical presentations to companies and drafting sales proposals outlining product solutions. Company portfolio consisted of: BAE systems, Raytheon, IBM, MIT, Osram Sylvania. Exceeded sales quota 4/5 quarters.

• Developed data acquisition programs through the use of company’s proprietary software product (Labview) as a means for clients to demo test and measurement hardware. Allocated 47% of time communicating with potential and existing clients. Researched client specification needs in a creative manner to determine perfect hardware or software solution.

• Mined Oracle database with simple SQL queries to locate detailed quote pricing information collected from company web page. Extracted client registration data stored in the database as a source for leads and selling products.

Hatikva Ministries Incorporated, Nederland, Texas

Web Developer and Producer, 2001 - 2005

• Developed and updated company e-commerce web site interface using languages such as: HTML, PHP, ASP, XML, JavaScript. Projects consisted of building content, shopping cart, product detail pages, and interpreting web metrics analytics with AWStats.

• Configured programs to stream audio and video biblical teaching materials over the internet. Allocated audio and video code objects to web site as a means for customers to view product samples.

• Produced audio & video discs from raw mpeg video & CD audio footage. Edited the material, then organized the footage into a production compilation to be sold on the market. Reduced production costs by 1/3 by compressing data formats to fit on a single compact disc.



JavaScript, SQL, PHP, HTML/DHTML, Java, CSS, XML, ActionScript, Shell Scripting, AJAX,



Omniture, Webtrends, Coremetrics, Google Analytics, Google Optimizer, AWStats, MS

Project, MS Office/Access, Adobe Dreamweaver\Flash, Eclipse, IBM Websphere, Adobe

Photoshop/Audition/Premier, Visual Studio, Salesforce, Cognos, LAMP, SVN, Lotus Notes.


Windows 2000, XP, Windows Server 2003, Linux (Ubuntu, Debian), UNIX.


Oracle 8i/11i, MySQL, SQL server.


Texas A&M University; College Station TX 2004

Bachelor of Science in Economics

Minor in Business Administration

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