Office Manager

Karen L. Sutherland

**** ******** ****  Myrtle Beach, SC 29577  404-***-****

Profile:

Excellent managerial, communication and interpersonal skills  Multi-task oriented  Strong leadership and organizational abilities  Trustworthy, reliable and dedicated  Committed to genuine customer service  Motivated, energetic  Consistently presents positive company image  Problem solver

Professional Experiences:

Intervest Construction of Jax, Inc, Jacksonville, FL  July 2000- January 2009

Division Vice President and Director of Sales and Marketing for Homebuilder/ Developer - Responsible for all aspects of marketing including creative development, advertising placement and price negotiation, all Public Relations press releases and interviews, competition studies, sales quotas and sales associate management.  Assistant to the Division President  Responsible for marketing budget preparation and analysis of annual budgets ranging from $600,000 to $1 million  Increased sales by 50% each year in 2001-2006 with sales totals in excess of $578 million  Orchestrated highly successful grand openings and community events that drew thousands of consumers to company properties  Implemented Community and Realtor incentive programs for company branding and awareness  Published an award winning company/ consumer newsletter used for direct mail marketing  Conducted consumer focus groups for customer service and consumer preference data  Served on the boards of several Homeowner Associations, Sales & Marketing Council of Northeast Florida and Builders Care, a non-profit charitable organization.

Avalon Associates, Orlando, Florida  June 1998 to June 2000

Marketing Director at Avalon Park, a new neo-traditional Community in East Orlando that opened October 1998  Responsible for the execution of start up collateral materials such as consumer brochure, newspaper and magazine ads, billboard design and placement and promotions  Implemented a Realtor relations program that achieved a 47% Realtor assisted sales ratio  Published the Avalon Times quarterly newsletter publication used for marketing and homeowner news  Avalon Park recorded 130 pre-sales in 6 months before the Model Center was open  Served as a Director of the Avalon Park Merchant Property/ Owners Association

American General Land Development Corp., Orlando, Florida  April 1988 to April 1998

Marketing Director at Hunter’s Creek, the most successful master-planned community in Metropolitan Orlando, with executive responsibility for creative conceptualization, design and implementation of all marketing and promotions programs  1990 – 1996, Hunter’s Creek ranked as the number-one selling community in Central Florida, with annual sales in excess of $270 million for seven consecutive years and an increase in average home sale price from $107,500 to $187,000  Doubled volume of sales resulting from homeowner referrals in each of past five years  Increased Realtor referred sales from 18 percent to 67 percent  Created a detailed, interactive web-site with multiple outside links  Developed innovative program to coordinate, track and analyze sales prospects  Developed and coordinated a comprehensive program of Focus Groups with Area Realtors, consumers and homeowners  Created a variety of Special Events for homeowners and consumers annually drawing more than 10,000 visitors  Created a highly productive Realtor Incentive Program  Published and edited Hunter’s Creek News, with a circulation of 8,000  Served as Director of the Hunter’s Creek Community Association for eight years  Member of the Executive Council of the Town Center Merchants Association and homeowner liaison with developer

Awards and Recognition

During the past 20 years - recipient of 53 Major Achievements in Marketing Excellence (MAME) Awards  12 National Target Awards  4 Florida Sold Awards  Florida Board of Realtors Envy Award  the 1995 Florida Excel Award as Marketing Director of the Year and the Homebuilders Associations Marketing Director of the Year Awards in 1997, 2000 and 2004  Recipient of the Jacksonville Good Neighbor award for 4 straight years 2004 – 2008

References

Available upon request

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