Sales Manager

DEBADRITA DUTTA

Address: Vill+ P.O. - Kirnahar, Purbappatti, District Birbhum. Pin- 731302

Contact: +91-915*******/ 923-***-****; Email: **********@*****.**.in________________________________________

SALES & MARKETING/BUSINESS DEVELOPMENT PROFESSIONAL

Seeking senior level managerial assignments across the industry

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PROFILE

Competent, diligent & result oriented professional, offering over 9.0 years of exposure across Sales, Marketing, Business Development, Product Launch, Brand Promotion, Channel/Distribution Management, Client Relationship Management and Team Management ; currently spearheading as Regional Sales Manager(West Bengal & North East) with FIL Industries Ltd.

Dexterity in assessing changing market environs with an insight into the domains of market research, customer relationship management and business development; capable of establishing new milestones through evolved managerial skills.

Recognized as a proactive individual who can rapidly identify business problems, formulate tactical plans, initiate change and implement effective business strategies in challenging environments to enhance revenue generation, market share expansion and profitability.

Demonstrated ability to manage human, financial and material resources towards the achievement of stated objectives, to plan and manage work programmes and to lead, motivate and provide effective guidance to a team of professional and support staff.

Exceptional communication & interpersonal skills with the ability to interact with people from diverse backgrounds. Excellent networking and coordinating skills with flair in building Public Relations. Quick learner with an eye for precision and fine details. A team player with the ability to give consistently good output for long hours under stringent time lines.

Core Competencies

Operations Management Strategy Planning ROI Accountability Marketing Business Development Key Account Management CRM Relationship Management Team Management Marketing & Sales Strategies Key Account Management Channel Enhancements

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PROFESSIONAL EXPERIENCE

FIL INDUSTRIES LTD. Since Sep’10

Regional Sales Manager (West Bengal & North East)

Key Responsibilities

Identifying targeted markets & evaluating strategies to identify potential customers of company’s products across the West Bengal & North East territory; proficient in relationship management with key accounts to enhance sales growth.

Responsible for managing the team while training them for the professional and work developments. It also entails solving the team’s concerns and grievances while providing them with various accolades to motivate them on regular basis.

Establishing corporate goals, short/ long term budgets and developing business plans for the achievement of goals.

Understanding competition after analysis of market information to fine-tune the business strategies & networking with new dealers, resulting in deepening market penetration & broadening brand presence, & thereby achieving the sales targets within the specified time.

Understanding the Market & Customer with high ability of providing qualitative feedback to the H.O. & team to achieve the desired results.

Ensuring quality standards are achieved for regional vendors and appropriateness of products to the customers to balance price, quality and value-creation.

Tracking MOP at regional level to achieve competitive advantage

Ensuring high fulfillment rates at DCs in coordination with H.O & vendors to ensure high availability.

Constructing promotional campaign in conjunction with marketing to drive profitable sales and create customer excitement.

INDO GULF FERTILIZERS LTD Jan’09 - Aug’10

(A Unit of Aditya Birla Nuvo Ltd.)

Territory Sales Manager

Key Responsibilities

Expertise in designing and implementing innovative sales and marketing strategies to acquire and retain reasonable marketing share in competitive scenario.

Deftly initiated new business by new clientele development to drive the growth of the company through aggressive business development efforts across the assigned area/territory; successfully secured profitable orders from leading builders.

Accountable for Handling the Company’s business particularly Pesticides of 4.5 Crores. Handled clients like Dealers, Distributors & Farmers.

Volume of business 40.0 Crores (Including Urea).

Managed 3 Districts & 150.0 Crores Market Size (Including Fertilizers).

Market share increased by 7%.

Attained breakthrough orders In Pesticides.

P.I. INDUSTRIES LTD. Feb’05 - Dec’08

Assistant Area Manager

Joined as a Sales Trainee but gradually got promoted to next rank every year and resigned as a Assistant Area Manager

Key Achievements

Played a pivotal role in handling the company’s business from 86.0 lakhs to 3.0 Crores. Highest seller of Biovita GR. & Liq, Lurit, Roket.

Handled clients like Dealers, Distributors & Farmers. Volume of business handled includes 3.0 Crores and Managed 4.0 Districts & 35.0 Crores Market Size.

Captured late blight market. 2% to 10% and Market share increased by 8%.

Attained breakthrough orders In Biovita Gr. & Lurit.

KRISHI RASAYAN Jun’04 - Jan’05

Sales Representative Manager – LOP

Key Achievements

Contributed in the company’s business from 40.0 Lakhs to 3.0 Crores. Highest seller of Kritap SP & Gr., Tarzan & Ekka. Volume of business handled was 3.0 Crores.

Scale of operations includes Districts (South 24 Parganas, Jalpaiguri, and Cooch-Behar) 35.0 Crores. Market share increased by 1% to 10%.

Breakthrough orders were Tarzan & Kritap.

AGRONOVO May’03 - May’04

Sr. Technical Coordinator (Marketing)

Key Achievements

Growth in business from 0 Lakhs to 80 Lakhs. Volume of business handled was nearly of 1.0 Crores. Scale of operations includes 3 Districts (Birbhum, Burdwan, and Murshidabad), 30.0 Crores.

Played a key role in capturing new markets of Bio- Pesticides, Fundicides in Vegetables & Paddy. 0 to 1%. Market share increased by 0 to 3 %.

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EDUCATIONAL QUALIFICATIONS

M.B.A. (Marketing) – 2009; Marks- 75.1%

W.B.U.T. (West Bengal University & Technology)

M.Sc. (Ag), Agronomy – 2003; Marks- 79.0%

B.C.K.V. (Bidhan Chandra Krishi Viswa Vidyalaya), Mohanpur

B.Sc. (Ag) Honors – 2001; Marks- 65.6%

Visva-Bharati University, Santiniketan

Higher Secondary Certificate-1996; Marks- 66.9%

W.B.C.H.S.E, West Bengal

Senior Secondary Certificate- 1994; Marks- 82.2%

W.B.B.S.E, West Bengal

Software Proficiency

Microsoft Office, Windows and Internet Applications

Certification

Post Graduate Diploma in Computer

Academical Accolades

Merit Certificate from Education Department, Govt. of W.B. for awards in Secondary Examination and Higher Secondary Examination.

Gold Medal from Sri. Panchanan Mukhopadhyay Smriti Swarno Padak Committee.

Training Undergone

O.M.D.P. (Out door Management Development Programme).

R.A.W.E. (Rural Agricultural Work Experience).

SAP Training on Sales & Distribution.

Training on Agri-Business & Agri-Clinics by Manage.

Training on Building Brand Equity.

Training on Valuing Our Values.

Training on Individual Development Plan.

Training on Talent Management.

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Date of Birth : 07.12.1979

Languages Known : Bengali, Hindi, and English

Reference : Available On Request

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