Sales Marketing

CHRISTOPHER CAMP

**** ****** ******, ********, ** 44107 * 216-***-**** * *****.****@*****.*** * www.chriscamp.cc

SENIOR MARKETING PROFESSIONAL

Marketing leader with a passion for results. Impressive client and agency-side achievements.

* Meaningful Creativity – Ability to identify opportunities to increase revenue, to envision the future and inspire others to jump on board. Pioneer of profitable marketing strategies for sustained results through exceptional team performance.

* Disciplined Leadership – Displays a rare blend of intuitive, creative and data-driven management skills. Internal and external relationship builder. Consistently able to drive growth in highly competitive and changing markets.

* Professional Expertise: Strategy and Execution • Strategic Communications • Database/Direct Marketing • Market & Competitive Analysis • Brand Building and Governance • New Business Development • Search Engine Marketing • Email Marketing • Social & Mobile Marketing • Internet Advertising • Trade Media Relations • Agent/Direct Insurance Sales • Media Planning & Buying

* Systems Experience: Microsoft Office • Adobe CQ • WebSphere • SAP • ERP • CRM • radian6 • Hootsuite • Google Analytics

PROFESSIONAL EXPERIENCE

CVS Caremark, Cleveland, OH (12.11 to Present)

Marketing Project Manager

Insurance division offering a consumer Medicare product serving over 4.1 million Americans.

Impact: Quickly created a Scope of Work plan to determine vendor requirements for developing a new website for CVS Caremark’s Medicare Part D business. Designed the branding, content, and digital marketing requirements for the new website and led the vendor review and selection process.

* Responsible for marketing projects pertaining to the integration of direct response marketing and large-scale call center fulfillment. Focus is on ensuring that marketing and call center cross-functional efforts and cooperation leads to the highest acquisition and retention rates for enhanced ROI.

* Developing marketing messages for consumer based insurance products for use by licensed agents and customer service representatives.

* Assisting in the development and rollout of multi-state search engine marketing campaigns.

* Leading the re-branding project of a national, pharmacist’s insurance-network website.

* Leading the customer acquisition strategy plans for multi-location call centers.

Federal Equipment Company, Cleveland, OH (9.03 to 8.11)

Marketing Director

Asset management consulting firm and international supplier of pharmaceutical, chemical and plastics equipment.

Impact: Delivered a turnaround marketing strategy that achieved unprecedented customer growth, doubling annual revenue in two years after five years of flat sales. Created an integrated marketing and business development plan resulting in major account acquisitions and annual digital marketing sales of $15 million.

* Management: Managed a team of six direct reports. Created and maintained strong relationships with cross-functional partners and agencies to ensure ongoing alignment and collaboration.

* Sales Marketing: Identified, established and maintained relationships with industry associations, trade groups, and other important industry influencers to develop key markets.

* Strategy: Repositioned marketing from a regional approach focused on selling to small equipment brokers, to a global strategy targeted directly at end-users. Spearheaded company-wide shift from product-based general advertising to targeted customer segmentation, enabling continued organic growth despite diminishing margins, shifting economic conditions, and competitive infringement.

* New Business Development & Account Supervision: Excellent relationship builder and account director. Created a business development process that garnered a prestigious client base, e.g., Pfizer, Wyeth, Lonza, BASF, Exxon, and GoIndustries.

* Branding: Developed a new brand strategy, with a cohesive image supported at all customer communication touch-points. Elements included a new logo, graphics and messaging. Brand advanced from “equipment wholesaler” to one of a consulting company offering high-level strategic services and equipment solutions.

* Digital Marketing: Directed initiatives for search engine optimization, search engine marketing, website development, email marketing, social media, online advertising and mobile marketing.

* Offline Marketing: Responsible for all trade media relations, print advertising, media buying, direct mail, marketing collateral, trade show preparation, and sales meeting preparation.

Cross Media Marketing (a division of DigitalDay), Cleveland, OH (9.99 to 9.03)

General Manager and Director of Account Services

Marketing agency, specializing in integrating digital marketing with traditional advertising. Client focus: healthcare and industrial.

Impact: Recruited to launch the agency. Responsible for growth planning, marketing, operations, and P&L. Expanded from one to eight employees within one year. Generated $9.5 million in revenues by year four. Continually assessed strategies and pursued calculated risks leading to rapid agency growth.

* Led our team on all production, advertising, design, and creative services for the following clients:

o GE Healthcare Lifesciences: Directed a $4.3 million campaign for three brand product lines. Created the strategy for their website, online promotions, email advertising, print advertising and direct mail. Increased sales by 27% during first year after campaign launch. Assignment included primary and secondary research, complete competitive assessment, demographic and psychographic segmentation and full brand review. Our repositioning led to a redesign of all sales collateral and print advertising.

o Medtronic: Led the $1.5 million national marketing campaign for the Cardiac Rhythm product launch.

o Humana Health Insurance: Spearheaded a $75,000 website project, with a supporting $350,000 integrated email, print and Internet marketing campaign. Surpassed six-month subscription goal by 13,000 members.

o GE Plastics: Directed a $3.5 million campaign. Created the strategy for their website, online promotions, email advertising, print advertising and direct mail. Sales by 31% during first nine months of campaign.

o J.M. Smucker's: Managed development and launch of the first J.M. Smucker's website store. Exceeded expectations by 200% with first month sales over $100,000 and 15,000 contacts added to their database.

Anthem Blue Cross and Blue Shield, Provider Relations/Network Development Division, Cleveland, OH (7.96 to 7.99)

Provider Relations and Network Development, Director of Marketing

Anthem is a health benefits company serving 69.2 million individuals, with $58.8 billion in revenue.

Impact: Responsible for statewide marketing for Anthem’s Medicare and Worker’s Compensation products.

Worker’s Compensation product surpassed aggressive first year profit goals by 22%, growing market share from 33% to 54% in three years. Medicare product exceeded sales goals by over 32% for three consecutive years.

* Expanded marketing group from five to 12 employees, with specialists for direct marketing, web development, health care provider communications and employer communications.

* Developed statewide marketing communications plans for internal and external partners, the media, health providers, and employee health plan administrators.

* Created the sales materials, sales training curriculum and supervised the resulting statewide agent training.

Prime Health, Pittsburgh, PA (1.91 to 7.96)

Marketing Manager (4.93 to 7.96)

Major health benefits company, serving populations in Pennsylvania, Ohio, West Virginia, and Kentucky.

Impact: Launched the company’s first Ohio office. Increased sales from start-up to $7.7 million in five years. Hired and trained 10 sales agents to support sales goals and market demand.

* Orchestrated integrated, multi-layered marketing campaigns that asserted continuous market pressure, including TV, direct mail, radio, outdoor, print, web and events.

* Identified, established and maintained relationships with key healthcare system executives and groups, employer associations, trade unions, and other healthcare influencers to increase brand awareness and sales opportunities.

Marketing Sales Agent (1.91 to 4.93)

Top performing licensed insurance agent. Sold multitier managed care plans to employer groups. Assisted corporate marketing in developing product and territory specific marketing campaigns and new business proposals.

EDUCATION

* Innovations in Marketing Program, Indiana University, Kelley School of Business

* Master of Arts, English, Youngstown State University, Youngstown, OH

* Bachelor of Science, Education, Youngstown State University, Youngstown, OH

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