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Marketing Management & PR

Pittsburgh, PA, 15212
55 - 65k
August 30, 2012

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Karly J. Elliott

*** ******** ******, ***. *** Pittsburgh, PA 15212

T: 614-***-**** E:


OrthoNeuro, Columbus, Ohio

October 2010 – February 2012 Director of Communications & Public Relations

Co-developed with Physician Board, marketing, public relation and physician relation annual goals, strategies and initiatives.

Developed and managed annual departmental budget and special project budgets including expense tracking and monthly variance reporting.

Facilitated and oversaw community events and seminars to increase referrals, network the company within the community and increase branding.

Increased market presence using various media mediums including television, radio, E-Newsletter, print, and web related press releases or interest pieces.

Managed web-based communications including the re-design of company’s website using SEO and CMS, social media sites, Google Analytics and other healthcare related sites.

Responsible for design and content of company print material including brochures, patient education material, advertising, internal company wide documents and signage.

Implemented data scorecard for the purpose of gathering and analyzing referral volume, patient satisfaction, outreach, and demographic metrics.

Responsible for physician relations and professional outreach to increase current referral base through relationship building. Oversaw service recovery for physician related issues.

Developed Team Member recognition program to increase staff morale, encourage team work and foster greater customer service throughout practice.

Oversaw internal communication to staff on departmental changes and companywide initiatives to ensure a consistent message to all sites, Team Members and Physicians.

Developed and executed large scope Marketing/PR plan for new service line within the practice – Central Ohio’s first “Orthopedic Urgent Care”.

Mount Carmel Health System (MCNA), Columbus, Ohio

January 2007 – October 2010 Administrative Projects Specialist

Coordinated physician liaison services including managing contracts, physician satisfaction, project management, and providing general operational support.

Co-developed and managed an operational budget of approximately $3.8 million dollars.

Responsible for departmental staff management, including hiring, coaching and firing of secretarial staff and hospital intern program.

Produced, analyzed and presented patient satisfaction data to Board and Management Team, implementing action plans with those parties to improve patient satisfaction scores.

Responsible for handling escalated patient complaints by listening, investigating issue, documenting and building resolution in accordance with hospital policies.

Created and implemented successful volunteer program with over 30 weekly volunteers.

Assisted in the development of marketing initiatives and campaigns including creative development of internal and external printed materials, website content management and promotional events and products.

Co-chair for the planning and execution of community relations initiatives including community events and media relations. Responsible for identification of possible media stories and coordinated logistics of media personnel on campus.

Responsible for oversight of design, scope, budget and implementation of million dollar audio visual infrastructure project which increased educational opportunities to other healthcare professionals across the Country.

New Albany Surgical Hospital Foundation (NASHF), New Albany, Ohio

September 2006 – December 2011 Director of Special Events - Consulting

Responsible for all logistical elements of scheduled events including but not limited to agenda development, dissemination of promotional materials, arranging catering services, and ensuring facilities are adequately equipped.

Initiated comprehensive marketing plan for business development.

Coordinated more than 30 educational events annually.

Developed budgetary guidelines and variance reporting for each event.

Planned and executed annual fundraising gala, raising more than 100k for small non-profit educational facility.

Negotiated agreements with potential clients including a contract which accounted for over 35% of annual bookings.

Managed international physician tours from over 15 countries around the world.

Served as liaison to clients and vendors, preparing and executing proposals, determining special needs and resolving any issues.

New Albany Surgical Hospital (NASH), New Albany, Ohio

March 2004 – January 2007 Executive Assistant to CEO

Responsible for support of Executives including the CEO and CFO which required maintaining calendars, organizing presentations, travel and meeting preparation.

Prepared for and attended Board meetings providing support and note keeping.

Coordinated and developed all hospital events and associate recognition programs.

Responsible for selecting and initiating contract negotiations with vendors.

Worked closely with CFO to develop and administer the capital and operational budgets.

Notable Recognitions

Four time Press Ganey Summit Award Winner – NASH/MCNA

2006 & 2009 JCAHO accreditation with no clinical findings – NASH/MCNA

Voted Best Orthopedic Practice in Central Ohio by Columbus Business First – OrthoNeuro, November 2011

Other Affiliations

Arthritis Foundation – 5k Walk Planning Board Member 2006 – 2008

New Albany Surgical Hospital Foundation Fundraiser Committee Chair 2008 - 2011

Volunteer – Pittsburgh Pirates Charities 2012


Franklin University, Columbus, OH 2004 – 2008

• Business Administration

Westerville South High School, Westerville, OH

Computer Skills

Software: Microsoft Outlook, Word, Excel, PowerPoint, Publisher, Access, Project, MapPoint Adobe Creative Suites

Karly J. Elliott

100 Anderson Street, Apt. 518 Pittsburgh, PA 15212

T: 614-***-**** E:


Dick D’Enbeau

President & CEO

Mount Carmel New Albany

7333 Smith’s Mill Road

New Albany, Ohio 43054


Diane Doucette

Senior Vice President, Clinical Services

Mount Carmel New Albany

7333 Smith’s Mill Road

New Albany, Ohio 43054


Carl Berasi, DO

President, OrthoNeuro

Chairman of the Board, New Albany Surgical Hospital Foundation

70 S. Cleveland Avenue

Westerville, Ohio 43081


Adolph Lombardi, MD

President, Joint Implant Surgeons

7277 Smith’s Mill Road

New Albany, Ohio 43054


Daryl Sybert, DO

Senior Partner & Spine Services Chairman, OrthoNeuro

5040 Forest Drive, Suite 300

New Albany, Ohio 43054


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