Search Engine Marketing
Resume:
Lynn Wassmer
Lake Forest, Illinois 60045
******@*****.***
Objective
A Search Engine Marketing position that allows me to further develop my internet marketing skills with an opportunity for more advanced search engine optimization responsibility.
Professional History
Accelerate Media Inc., Chicago Illinois July 2009-December 2009
Online Marketing Internship
Online Media firm that provides a complete range of internet marketing services including; pay per click, search engine optimization, social media marketing, online reputation and video marketing, and web analytics.
*Developed, tested, and optimized ad copy for large companies consisting of several thousand keywords, segmented across 225+ ad groups.
*Performed analysis, testing, and reporting of search marketing campaigns to provide recommendations based on traffic patterns, navigation paths, and conversion trends.
Permit Express, LLC, Chicago, Illinois 1996-2009
Principal
A building permit consulting service that provides code consulting, research, and commercial building permit project management to clients in the Chicago metropolitan area. Building violation resolution,
public -way permits, zoning changes, and architectural plans are additional services available.
*Marketed consulting service to hundreds of diverse clients, through cold calling, direct mail, and
various promotional programs that generated yearly growth and profits.
*Managed and trained project managers and office staff in research and project management.
*Mentored and supervised students in our work study program with the University of Illinois and
Illinois Institute of Technology.
* Developed an efficient system of permit application for clients with unique projects in diverse
industries.
*Represented clients in a professional manner and maintained their interest in city and county
municipal offices.
*Committed to excellent customer service practices.
Education
Lake Forest College, Master of Liberal Studies, Literature & History
University of Illinois at Chicago, Business Administration, B.S., Marketing
Special Skills & Training
Strong attention to detail and ability to effectively manage multiple projects at once. Excellent decision
making, organizational, planning, and problem solving ability. Strong aptitude for business and human resource management gained from 12+ years of business ownership. New business development and marketing professional including Search Engine Marketing (PPC, CPC), Google Adwords, Adwords Editor, Yahoo Search Marketing, Microsoft Adcenter, and Microsoft Office Suite .
References available upon request.
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