Manager Marketing
Resume:
Anthony Joseph Minnick
*** ****** *** • Saint James, NY 11780
*******.*******@*****.***
Product Marketing Manager
Consumer Good Products
Highly accomplished visionary leader with experience in successfully spearheading new products and marketing consumer good products to market. Adept at understanding interdependent relationships between technical and business issues. Proven success in identifying growth opportunities, delivering differentiated products to market, and communicating value through integrated marketing programs and campaigns. Excellent interpersonal and communication skills, facilitating persuasive presentations and productive relationships with customers, partners, press, analysts, employees, and suppliers.
Core Competencies
• Visionary Leadership • Project Management • Product Design
• Marketing • Market Management • Program Management
• Product Management • Strategic Relationships • Business Development
Professional Experience
NBTY – Ronkonkoma, NY February 2012 – September 2012
Global Product Marketing Manager- Canada and Mexico
Serves as a supplier/Manufacturer of Vitamins and Supplements.
I serve as the Global Product Marketing Manager for the Natures Bounty and Sundown brands in Canada and Mexico.
• Daily tasks include; product positioning and strategic strategy
• Developing and maintaining relationships with prospective and existing customers.
• Product development and gathering Nielsen data
• Develop presentations for major accounts. (PowerPoint, Excel and Outlook)
Medical Action Industries – Brentwood, NY March 2011– January 2012
Associate Product Marketing Manager-OR Products and Custom Procedure Trays
Serves as a supplier/manufacturer for Medical Equipment/devices that sells through distributors and direct to hospitals needing sterile and non-sterile products.
I served as the Product marketing manager of all marketing for OR and CPT products that Medical Action Industries has to offer.
• Daily tasks include; defining product requirements, providing direction on product design and branding, and developing and implementing strategies, engage cost savings programs, and minimize backorders.
• Developing and maintaining relationships with prospective and existing customers.
• Product development and utilizing GHX to launch new products
• Knowledge and use of SAP on a daily basis.
• Develop pricing and presentations for hospital accounts. (PowerPoint, Excel and Outlook)
• Managing and working with overseas suppliers.
United Pet Group – Islandia, NY January 2009 – March 2011
Product Marketing Manager-Dingo
Serves as a supplier/manufacturer for pet products that range from Dog treats to Small Animal Foods helping pet owners give their pet a safe and reliable product.
I serve as the Product marketing manager of all marketing for Dingo rawhide and soft and chewy treat products ($85 Million Dollar Category).
• Daily tasks include; defining product requirements, providing direction on product design and branding, and developing and implementing strategies and programs by utilizing a variety of online/offline marketing tactics.(Managed Dingo website www.dingobrand.com)
• Developing and maintaining relationships with prospective and existing customers (Walmart, Petsmart, Petco, ect), vendors, and other suppliers.
• Product development and utilizing IRI and POS data to manage existing products.
• Knowledge and use of SAP and SPX on a daily basis.
• Develop pricing and presentations for sales accounts. (PowerPoint, Excel and Outlook)
• Managing and working with overseas suppliers in China and Thailand.
Key Achievements:
• Gained a promotion within the first 2 months to an Associate Product Manager on Bird/Small animal Food and Treats ($45 million dollar category) and then moved onto the Dingo product line within the next year and a half. (The biggest category in our Companion Animal division $85 Million dollars)
• Launched a successful FSI (Free standing insert) into newspapers that was in circulation of 45 million newspapers for our Dingo Soft and Chewy product line. (January 2011)
• Developed and executed programmatic marketing processes and helped grow and extend our brand by gaining more space onto the shelves of new and existing accounts.
• Launched and implemented new products that helped generate over $12 million in revenue.
• Successfully implemented cost saving projects and plans that have helped reduce costs by about $120,000 by putting into place alternative and innovative processes.
Lowes Home Improvement – Stony Brook, NY January 2006 – January 2009
Credit/SOS Manager
Serves as a retail store where customers can shop for home improvement items that are competitively priced.
As a credit manager the tasks include; presenting and promoting Lowes credit opportunities that are part in helping reach sales goals, open and close account receivables to customers, and assist and manage return authorizations of defective and damaged store inventory merchandise.
Key Achievements:
• Helped open new stores around the Long Island/New York area.
• Managed 4 to 5 people on a daily basis.
• Trained new employees on company policies and proper credit procedures.
Previous Positions
Stop and Shop Supermarket – Lake Grove, NY 2001– 2006
Dairy Manager
Helped maintain department by managing inventory numbers and reviewing/processing orders.
Education and Credentials
University Of Phoenix 2008 – 2010
MBA- Business Marketing
SUNY Stony Brook University – Stony Brook, NY 2003 – 2007
Bachelors in Business Management- Marketing P
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