Market Research Analyst
Resume:
Helen T. Le
*******@*****.***
Objective
To obtain a Market Research Analyst position
Summary of Qualifications
Broad knowledge of marketing, segmentation, positioning, targeting and branding
Able to start and finish the whole cycle of research projects
Experience in analyzing primary and secondary research data, presenting findings and providing recommendations
Great interpersonal, organizational and presentation skills
Analytical, creative, detail oriented, innovative self starter with high standards of professionalism
Broad understanding of diverse cultures and multiple socioeconomic statuses
Extensive corporate experience in program and project management
Proficient in MS Office, MS Outlook, Lotus Notes, SAP, Ceridian, ADP, Alexus, PeopleSoft, PeopleClick Report Smith (Citrix), Intelius, and ICIMS
Familiar with Adobe Illustrator, SPSS and Macromedia Dreamweaver
Fluent in Vietnamese and beginning Spanish
Thesis Presented at the Pacific Sociological Association conference April 2002, Vancouver, BC
Professional Accomplishments
Marketing
Identified new channels of distribution
Conducted market research to acquire new customers and understand competitors’ market positions
Designed and conducted, and recommended strategies based on results of customers’ surveys
Managed marketing projects including conducting analysis of customer/market strategy and designing marketing materials
Created ads with specific industry magazines, direct mail campaign and product promotion via on-line marketing
Provided creative feedbacks on product display and packaging
Researched and provided content for product development
Research and Development
Accomplished full life cycle of large scale (500 -1100 employees), bilingual employee survey including design, dissemination, analysis, presentation and follow-up action
Conducted secondary research to customize university level curriculum using data sources including Forbes Global data, International Index, the Wall Street Journal and the Economist
Primary research project including survey instrument design; data collection, analysis and synthesis; formal findings presentation at a Pacific Sociological Association conference
Extensive experience in planning and performing outbound calling program for data collection and recruitment
Program Management
Supervised staff, responsible for all human resources department functions
Worked closely with senior management in implementing strategic business plans
Directly managed company-wide programs and budgets for training curricula, employee recognition, leave of absence, workers compensation, payroll, benefits, etc.
Performed complete cycle of all recruiting functions including development of job descriptions
Organized and successfully implemented a reduction-in-force
Created and marketed ESL program to executives, middle management and employees including recruiting instructors, managing budget and maintaining on-going program
Established and marketed company wide policies to executives and middle management to coincide with strategic business plans
Developed extensive training programs covering management practices, organizational capabilities and skills development. This involved creative solutions to avoid disrupting a 24/7 work schedule and strict budget justification
Teaching
Taught university level courses with full responsibility for curriculum and test design
Designed syllabi from the ground up to ensure suitability for distinctive student populations (traditional full timers, mid-career professionals and varied socio economic groups)
Introduced novel and creative teaching approaches including specialized research projects, individual and group presentations, unique essay assignments based on current events and open forum class interaction
Conducted secondary research to customize university level curriculum using data sources including Forbes Global data, International Index, the Wall Street Journal and the Economist
Employment History
Market Researcher, Mando, Long Beach, CA, 2010 - Present
Independent Consultant, VonGlobal, IRCG, CloudB, KJ’s Monster Speedway, CA, 2008 – 2010
Adjunct Faculty, Long Beach City College, Long Beach, CA, 2001 – 2007
Human Resources Generalist, Medtronic, Inc., Santa Ana, CA, 2005 – 2006
Human Resources Manager, Lambda Research Optics, Inc., Costa Mesa, CA, 2004 – 2005
Human Resources Representative, Kingston Technology, Fountain Valley, CA, 1999 - 2002
Education
California State University, Fullerton, Master of Arts in Sociology
California State Polytechnic University, Pomona, Bachelor of Arts in Sociology
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