DAVID I. SCHUCHMAN
COO / EXECUTIVE DIRECTOR – VP BUSINESS DEVELOPMENT
Growth Strategies / Marketing / Finance / Process Improvements / Cost Control / P&L Planning / CRM / Turnarounds / Multi-Sites / Team Building / Training / Forecasting
Client Retention / Accreditation / Project Management / Program Development
Recruiting / Curriculum Development / Fund Raising / Branding
Multi-faceted executive with strong record leading turnarounds, directing performance/process improvements and delivering increased revenue and profits. Managed multi-site regions and individual business units for Career Education Corp. Led major enrollment, retention, curriculum and quality improvement initiatives. Responsible for P&L on revenues to $100M and staff to 700 and student body to 6,500.
Key Skills: Finding solutions where others see only problems. Turning around underperforming operations. Leveraging strong motivational leadership to drive performance improvements. Building and mentoring award-winning teams. Developing and executing strategic plans to manage change. Cultivating quality, results-oriented organizational culture.
Reversed compliance problem at Career Education Corp. campus, recovering $3M revenue. MacIntosh College was placed on reimbursement hold and in jeopardy of being closed by federal regulators due to financial aid irregularities. Assembled task force to organize documentation required in audit and to rectify discrepancies. Emerged from reimbursement hold in near-record six months, recovering significant potentially lost revenue.
Created new service offering at Gibbs, doubling revenue to $8M and enrollment first year. Admissions were insufficient to support profitable operation of Melville, NY campus. Recognized that narrow curriculum was limiting attractiveness to potential students. Developed and marketed new IT curriculum. Brought in significant new enrollment.
Raised scholarship funds, reversing Briarcliffe enrollment slide and surpassing earnings target 9%. School was missing enrollment and revenue targets. Recognized opportunity to raise scholarship aid for local students. Led team soliciting collaboration and donations from local Chamber of Commerce and influential, philanthropic-minded citizens. Raised sufficient funds to increase admissions and beat earnings target.
Turned around student dissatisfaction at Gibbs location, improving retention rate 5%. Monthly student advisory meetings revealed high levels of unresolved complaints were contributing to excessive attrition rate. Determined root cause to be unresponsive Dean. Removed incumbent Dean and recruited, trained and coached replacement on customer service quality improvement. Significantly improved satisfaction survey levels and retention rates.
Rebuilt Gibbs executive team, assembling award-winning team and laying foundation for future growth. Business unit suffered mass management exodus following reorganization. Assigned to lead turnaround. Recruited and hired new team in only 60 days. Trained and mentored new hires, instilling high-performance/high-quality ethic. Eight team members won A-Team Award from Corporate President. Three managers went on to roles as Business Unit Presidents.
Created in-house GED/ESL programs at Taylor facilitating admission of under-served population. School had been turning away applications from potential students who lacked high school diplomas. Recognized opportunity expanding enrollment and improving community service/outreach by creating program to help applicants earn GEDs and obtain ESL assistance. Hired GED/ESL specialist to conduct program offered tuition-free to interested applicants. Conferred equivalency diplomas on sufficient number of students to cost-justify cost of program through increased enrollment.
Drove CEC enrollment increases, turning around revenue slump to beat target by $500K. Gibbs Montclair, NJ campus was falling far behind enrollment and revenue goals. Designed and instituted strict productivity goals for admissions officers, closely monitoring daily, week and monthly results based on historical results. Fostered strong atmosphere of personal accountability. Significantly exceeded enrollment, revenue and start goals by year-end.
Led performance improvement initiative, cutting CEC attrition rate 40% to post $300K one-month revenue jump. Eight-campus division was experiencing excessive student attrition rates and falling revenue. Conceived innovative program, challenging divisional management and staff to a “Zero Attrition Month” contest. Allowed two-month planning period for all participating locations. Encouraged “outside-the-box thinking” to spur planning of strategies and special events. Teams delivered significant across-the-board improvements.
AWARDS & RECOGNITION
Four-time recipient, CEC Presidents Award.
Seven-time winner, CEC High Achiever Award for Excellence in Admissions.
Three-time recipient, CEC Team Award, Overall Opeational Excellence.
CEC Financial Excellence Award, ten consecutive calendar quarters.
PROFESSIONAL & CIVIC AFFILIATIONS
Member, Board of Directors, Patchogue, NY Chamber of Commerce.
Member, Boards of Directors/Trustees, Gibbs College, Montclair, NJ, Gibbs College, Norwalk, CT and MacIntosh College, Dover, NH.
Team Leader, ACICS.
Member, Board of Directors, New York State Association of Career Schools.
BS, Psychology, C.W. Post College - Long Island University.
Evaluator Training Workshop, ACICS Accrediting Commission.
Consultant, 2007-Present. Managed multiple engagements with public, private and proprietary post-secondary educational institutions. Led project to redesign and modernize recruiting methodology for Monroe College, improving lead generation 30%, interview volume 300% and financial aid completions 150%. Directed accreditation initiatives for several traditional and distance learning colleges and universities.
Business Unit President, Career Education Corp. (CEC), $2B proprietary education company, 1994-2007. Held top leadership posts at corporate/regional level, including President at Briarcliffe College and Gibbs College. As President-at-Large, led 80-school, enterprise-wide task force developing process, staffing, curriculum, financial aid and admissions improvements. Turned around numerous under-performing schools during special project as VP/Managing Director.
President, Taylor Business Institute, 1990-1994. Directed operations, business development, staffing, recruiting, admissions, finance and facilities. Delivered significant revenue, profit, quality and retention improvements.
Earlier, Executive Director, Barclay Career Schools and Instructor, Taylor Business Institute.