Marketing Director

FRANCES SALEH

**** ***** ******** *****, #****

Boca Raton, FL 33496

561-***-****

********@*******.***

EDUCATION

COLLEGE OF THE HOLY CROSS – WORCESTER, MASSACHUSETTS

Bachelor of Arts, Psychology-May 1996

Concentration in Business, Marketing and Communications

PROFESSIONAL EXPERIENCE

DANIELS AND ROBERTS – BOCA RATON, FLORIDA (2005-PRESENT)

Senior Marketing Account Director

• Execute positioning, implementation solutions and effective communication strategies for business-to-consumer segments,

business-to-business segments and trade programs through direct marketing, print, broadcast, direct response,

interactive marketing programs, web development, sales strategies and analytics

• Evaluate, adjust and redirect advertising/branding campaigns and lead generation programs by studying and

analyzing sales results, demographics, customer satisfaction surveys and other in-depth market research information

• Plan, establish and manage social media activities and monitor and evaluate trends in emerging media

• Develop packaging for existing and new product category launches, collateral and promotional materials, merchandising,

retail POP and high-touch direct marketing programs

• Manage events, sponsorships and co-marketing promotions

• Assess industry and competitive trends

• Use of primary and secondary research to determine consumer needs

o Utilize research and analysis findings to formulate visions of key unique insights

o Prepare and present recommendations based on findings

o Determine and implement the most appropriate methodologies to respond to clients’ needs

o Use consumer data to drive lifetime value and repeat customer purchases

GREEN ADVERTISING – BOCA RATON, FLORIDA (2004-2005)

(WPP WORLDWIDE)

Director of Client Services

• Managed and directed major international and local residential real estate projects ranging from $200 million to

$500 million of top line value (seven properties total) from conceptualization to sell through

• Worked closely with Developer, Vice President of Sales and Marketing and sales team to facilitate implementation

of tactical plans, marketing needs and program evaluations to maximize sales and enhance future marketing efforts

• Researched, analyzed and monitored competitor information, new markets to target and market trends

• Handled actions for public relations, events, sponsorships and promotions

• Supervised and trained a full staff of Account Executives

DEUTSCH – NEW YORK, NEW YORK AND MIAMI, FLORIDA (2002-2004)

(INTERPUBLIC GROUP)

Senior Account Manager

• Worked with Burger King client contacts and franchisees in 26 DMA’s in a seven-state area with over 1,000+ restaurants

to identify and execute Marketing/Advertising programs

• Assisted with restaurant site selection and configuration, menu selection and promotional campaigns

• Implemented media merchandising, sponsorships, events and promotions

• Monitored and reported competitive Marketing/Advertising activity

• Coordinated actions between all agency/marketing partners (ethnic agencies, direct mail suppliers, Coke, etc.)

• Supervised Assistant Account Executives

J. WALTER THOMPSON – BOCA RATON, FLORIDA (1997-2002)

(WPP WORLWIDE)

Account Supervisor

• Directed and handled advertising accounts for a variety of industries

• Worked with creative team, client and public relations to create print, radio and television advertising campaigns

• Developed analyses of clients’ business, competition and market conditions

• Researched and generated effective marketing strategies, brand marketing, press releases and media plans for present and new business

• Managed trade shows and promotional events

Special Achievement:

Won Best Account Service Award for year 2000 and 2001 (among 30 branches)

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