Former Corporate Sales Pro- Seeking new Communications Position-PT/FT

Dear Hiring Manager:

I am interested in exploring career opportunities with your company. Even though I have an extensive

"sales" background, I am seeking a new and different career path.

My background shows consistent success in several areas: make high dollar sales and presentations, cement relationships, provide excellent customer service, and produce outstanding results.

I look forward to the opportunity to meet with you and discuss how my experience will prove valuable for your company.

Thank you for your consideration.

Sincerely,

Lisa Black

RESUME -

SALES & MARKETING PROFESSIONAL

Top-performing sales professional with combined experience in marketing, account

management, retail sales/ management and distribution sales.

Key Strengths:

Builds and maintains excellent relationships, creating customer loyalty and trust.

Manages all stages of the sales cycle from identifying and targeting leads to closing the sale.

Expert in using telephone techniques to qualify prospects.

Provides value-added service by using marketing strategies to resolve customer problems.

Self-starter with proven ability to establish a plan and carry it through to reach objectives.

Career Highlights

Media Sales/Publishing

2006 - February 2007

Account Consultant, Job Finder Publications, Austin, TX.

Career resource publication that markets to Austin and San Antonio, Texas, Las Vegas, Nevada, Charlotte,

Raleigh and Greesnboro, North Carolina, Orlando and Tampa Florida.

Sold multi- issues and multiple city contracts to individual clients both locally and nationally.

Extensive telephone cold-calling and Act Software Management use. Made in- person sales presentations to

Human Resource Managers and owners of private and public companies.

Entertainment Sales

2004 - 2006

Senior Event Coordinator, Wayne Foster Music & Entertainment, Carlsbad, CA.

Music and Entertainment Production Company. From corporate events and grand philanthropic galas to

International associations and private celebrations, Wayne Foster Entertainment has established an

unparalleled reputation for providing customized musical entertainment including dynamic dance troupes,

full scale theatrical productions, dance bands and full orchestras.

Clients performed for such as Presidents Clinton, Reagan and Ford, Oprah Winfrey, Dr. Phil, Marvin

Hamlisch, Billy Crystal, Stephen Spielberg, Governor Arnold Schwarzenegger, as well as numerous Fortune

500 Companies and National Associations.

Represented high levels of professionalism representing Wayne Foster Entertainment to Fortune 500

Companies, Foundations, Charities, Associations, Five Star Hotel Venues and business community.

Isuzu Motors Corporation

Orange County, CA.

Standard Pacific Homes

Orange County, CA.

Good Samaritan Regional Hospital Foundation,

Phoenix, AZ.

North American Green Corporation,

Orange County, CA.

Golden West College Foundation,

Orange County, CA.

South County Adult Day Services – Captain’s Ball

Orange County, CA.

Other Areas of Expertise with Wayne Foster Music and Entertainment:

Qualified leads and prospects gained from cold calls. Established and maintained close contact with top

accounts and target accounts. Cultivated and maintained long term relationships with clients. Developed

new business sales opportunities in the Arizona market, including Phoenix, Scottsdale and Tucson. Identified

clients' needs and used in-depth knowledge to prepare customized proposals.

Participated in on-site client events, networking at Convention and Visitors Bureaus and Meeting Planners

International.

Media Sales/Marketing

2003 -2004

Marketing Associate, Today’s Arizona Woman Magazine, Scottsdale, AZ.

The magazine prints 45,000 copies monthly. It is distributed to over 300 locations in the Phoenix area.

Customers are high profile corporations and business women with above-average education and earnings.

Provided marketing expertise to business professionals and corporations by assisting in the creation of print

marketing campaigns encompassing articles, profiles and advertising.

2002 -2003

Account Manager, KXAM Talk Radio 1310 AM, Scottsdale, AZ

Sold air time on independent radio station to Phoenix metropolitan area professionals and business owners,

spotlighting their expertise and providing a venue to advertise their products and services.

1999 – 2000

Account Manager, WGY Talk Radio 810 AM, Albany, NY.

Represented 50,000 watt clear channel radio station, selling air time and varied programming.

Nutrition Sales

1994 – 1998

Regional Sales Representative, Michael’s Naturopathic Programs, San Antonio, TX.

Naturopathic vitamin and herb supplement line. Customers included retail nutritional stores and major chains.

Represented company in California (1994-1998), then transferred to New York (1998) to reestablish brand

recognition in that market. Shortly thereafter, industry experienced a downturn and the territory was closed.

Trained retail sales staff in product knowledge and product line marketing techniques.

Represented company at key regional and national trade shows. Revived declining territory in Southern

California and tripled sales within four years. Made significant inroads into restoring customer goodwill in

New York - New England territory.

1993 – 1994

Broker Sales Representative, Premier Sales & Marketing, Rohnert Park, CA

Represented more than 20 natural food, health and beauty product lines for Southern California territory.

Called on retail accounts, interacted with owners and buyers. Interfaced with distributors to develop

promotional programs for customers.

Special Event Sales

1990 – 1993

Owner, Outrageous Occasions, Newport Beach, CA

Managed all operations of startup event planning company. Conceptualized, developed and implemented

events for corporations (Mary Kay Cosmetics, Prudential Real Estate, South Coast Community Hospital) and

individuals.

Developed unique marketing concepts and themes, created and executed all public relations and advertising

EDUCATION / PROESSIONAL DEVELOPMENT

Associate of Arts Degree, Interior Design Institute, Newport Beach, CA

Numerous sales and motivational workshops and on-the-job sales and product training.

TECHNICAL SKILLS

Computer literate in Windows-based PC’s, Internet research, and proficient in Act! Contact Management

Software.

Computer literate

Contact this candidate