JANET S POMERANTZ
*** ******** ****** #*** **** Beach, California 90802
Tel: 562-***-**** Mobile: 323-***-****
Email: *****@***.***
Objective
Sales Director/Account Manager
Summary of Qualifications
• Organized and goal-oriented with twenty years experience in Sales and Account Management.
• Proficient in directing all phases of online and mobile advertising sales strategy and management from production plans, project and prospect management, pre-sales support, creating budgets, working with vendors, identifying sales opportunities to closing high volume and high profile business using CPM, CPC, CPA revenue models.
• Resourceful, the ability to analyze financial, traffic, data and product trends.
• Strong knowledge of online and mobile advertising web production technologies, web design, performance metrics and processes, digital marketing tactics and social media.
Professional Experience
Sales Manager 2011 to Present
Ogilvy Action, Los Angeles, CA; Coach, mentor and train a team of 27 outside field reps. Helped launch and troubleshoot the American Express Go Social advertising campaign using smart phone technology along with Facebook and Foursquare social media.
DIRECTOR OF BUSINESS DEVELOPMENT 2010 to 2011
Advanced Soccer Media, Long Beach, CA; Directed national online and mobile advertising programs to start-up website for club and college soccer. Proactively analyze campaign and web site performance and recommend optimization strategies and follow up.
Website: TopDrawerSoccer.com
Clients: Red Roof Inn, Gatorade, Disney, Adidas
SALES/ BUSINESS DEVELOPMENT 2006 to 2010
JP Media Long Beach, CA; Print, online and mobile advertising sales, trade show sponsorships, new business development, collateral materials, marketing plans, printing solutions, media planning/buying and production plans.
Website: discoverlosangeles.com, the420times.com, ThomasRegional.com, weddingsalon.com, constructionequipmentguide.com, callawyer.com, tastingpanelmag.com
Clients: Car Wash Ads, Farm Fresh to You, Vector Media, Unique Solutions, 420 Times, ThomasRegional.com, Patterson Tasting Journal, Hotel Guest Services, The Wedding Salon, LA Convention and Visitor Bureau Official Publications, Construction Equipment Guide, Daily Journal Corporation.
NATIONAL SALES DIRECTOR 2003 to 2006
Bricepac, Inc., Los Angeles, CA; National Sales for magazines, conferences, seminars and training programs serving the parking and security markets.
Publication: Campus Safety Journal
Website: campussafetymagazine.com
Clients: Panasonic, Sanyo, Honeywell, Bosch, Ingersol Rand, Verint, Philips
REGIONAL SALES MANAGER 2000 to 2002
James G. Elliott Company, Los Angeles, CA; West Coast ad sales for magazines, newspapers and electronic media.
Publication: Westways -Southern California Travel & Lifestyle Magazine
Website: aaa-calif.com/westways
Clients: Bally, Caesars Palace, Paris, MGM, Mirage, Aladdin
NATIONAL SALES MANAGER 1997 to 2000
Bobit Business Media, Torrance, CA; National sales for start-up magazine, websites, e-news letters, e-directories and trade shows.
Publication: Police, The Law Enforcement Magazine, Emergency, The Paramedics Journal
Website: policemag.com, emergencymag.com
Clients: Polaroid, BMW, Kawasaki, Harley Davidson, Chevrolet, Ford, Honda, Smith & Wesson, Texas Instrument, Nikon, Dupont, Laerdal Medical, Stryker
REGIONAL SALES MANAGER 1994 to 1997
Kirstine & Company, Long Beach, CA; West Coast sales specializing in International high tech markets.
Publication: Communications News, Microwave Engineering Europe, Modern Manufacturing, Nikkei MAC, Nikkei Computer Graphics, Environmental Solutions, Global Health
Website: comnews.com, mwee.com, nikkeibp.com
Clients: Fujitsu, Hewlett Packard, IBM, Dell, Pacific Bell, Qualcomm, Novell, Microsoft, Symantec
NATIONAL SALES MANAGER 1992 to 1994
Continuing Medical Education, Inc., Santa Ana, CA; National sales for healthcare media company providing reference data, decision support solutions, news and accredited educational seminars to communities of doctors, pharmacists and nurses.
Publication: Psychiatric Times
Website: psychiatrictimes.com
Clients: Abbott, Wyeth Ayerst, Eli Lilly, Glaxo-Wellcome, Janssen Pharmaceutica, Merck, SmithKline Beecham, Bristol-Myers Squibb, CIBA
Education
Bachelor of Science Degree
University of Maryland, College Park
Extracurricular Activities
Southern California Golden Retriever Rescue
ThinkLA