Experienced marketing professional
Resume:
IZABELA SLOWIKOWSKA
Denver, CO 80231
Cell 973-***-****, Tel. 303-***-****
E-mail: ************@*****.***
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Professional Profile
Global manager/marketer, bilingual leader, and negotiator with a Master’s Degree in Management and 7+ years experience in marketing, strategic planning, business and product development, and implementation. History of effective interaction and relationship management with consumers, partners, creative agencies, and cross-functional project teams. Demonstrated ability to bring new and innovative approaches to established marketing programs; an “out of the box” thinker with strong interpersonal, analytical, and negotiation skills to drive desired results. High energy professional who moves easily from vision and strategy to implementation, problem solving, and follow-through. Proven abilities and accomplishments in:
• P&L Management • Team Building and Relationship Management
• Revenue & Profit Growth • Problem Solving and Decision Making
• Strategic Planning and Product Development • Competitive Market Trends
• Operational Execution and Productivity • Project Management / Product Development
• Business Planning and Forecasting • Contract Negotiations
Professional Experience
EchoStar Satellite L.L.C. / DISH Network L.L.C. – Englewood, Colorado
- A Fortune 300 company and a leading provider of satellite television programming in the United States, serving over 13 million subscribers.
General Manager (International Programming &Marketing) 2007 - Present
• Oversee and manage strategy, marketing plans and their execution for French, Italian, Polish, and Pan-European markets that have resulted in an increase of the subscribers’ base by 10% and millions of dollars in revenue in the last two years.
• Prepare international subscriber and revenue annual budgets showing subscriber growth by at least 10% annually while spending $7 million on marketing and promotion.
• Provide short and long term strategic direction to executives and CEO with respect to international department including product pricing and packaging, marketing and promotion, customer service, as well as competitive landscape.
• Act as a Team Leader for the promotional and retention teams and external partners managing all international promotions and acting as a liaison between general and international market.
• Prepare broadcasting proposals and negotiate contracts with ethnic television broadcasters (French, Polish, Russian, Italian, Hindi, Urdu, Bengali, Malayalam, German, Gujarati, Punjabi, Telugu, Tamil, Kannada, Israeli, Greek, Chinese, Korean, Japanese, Vietnamese, and Arabic) that resulted in over $160 million dollars in revenue for the company per annum.
• Manage customer and vendor relationships and related processes to foster productivity and efficiency while developing television products from A to Z.
• Work closely with legal, marketing, operations, IT, designated cross-functional teams as well as executive management to ensure successful channel launches.
• Assist Vice President in hiring, monitoring, and evaluating performance of various staff members.
EchoStar Satellite L.L.C. / DISH Network L.L.C. - Pine Brook, New Jersey
Marketing Manager 2003 - 2007
Marketing Coordinator/Specialist 2001 - 2003
• Responsible for all P&L in the Polish television market across the United States.
• Prepared advertising and promotional campaigns (print, radio, TV, Internet, direct mail, cooperative promotions, and barter agreements) that resulted in an increase of the subscribers’ base by 76% in two years.
• Developed pricing, packaging, positioning, and promotional strategies and campaigns to combat competition and ensure continuous growth.
• Launched two Polish television channels in the US – TVN International and Kino Polska, which resulted in an increase of the Polish subscribers’ base by 30% and 25% in 3 months, respectively.
• Created and executed marketing plans; managed and allocated marketing and advertising budget of over 0.6 million dollars for Polish programming services.
• Negotiated contracts, deadlines, and advertising placements with over 100 American and Polish vendors across the United States.
• Trained and provided support to retailers and customer’s service agents in the U.S.
Southeast Missouri State University, Cape Girardeau, Missouri
Office of Institutional Research – provides management information and centralized reporting services to clients.
Graduate Assistant 2000 – 2001
• Created a marketing plan for the recruitment of undergraduate students to the university.
• Developed a model for performance evaluation of executive staff at the university.
• Prepared state and federal reports.
• Screened, interviewed, and hired personnel for the office.
• Built and maintained web page for the office.
Learning Enrichment Center – provides programs designed to assist at high-risk students in accomplishment of educational goals.
Supplemental Instruction Leader 1998 – 1998
• Provided instructional mathematics sessions for at high-risk students that resulted in a 40% decrease of the dropout rate.
Computer Services – provides computing support for the university.
Computer Lab Assistant / Computer Lab Supervisor Intern 1996 –2001
• Hired, trained, and supervised over 50 lab assistants.
• Reduced absenteeism among student workers by 50%.
• Assisted students, faculty, and staff in operating various computer software.
Education
Master of Business Administration Degree, Major: Business Management, 2002
Southeast Missouri State University, Cape Girardeau, Missouri. GPA: 3.8+/4.0.
Bachelor of Science Degree, Major: Business Management 2000
Southeast Missouri State University, Cape Girardeau, Missouri. GPA: 3.8+/4.0.
Skills, Achievements, and Honors
MS Word, Excel, PowerPoint, Access, Publisher, Outlook, Internet, FrontPage, basic use of Photoshop.
Fluent in English and Polish.
Polish Tennis Champion. Held WTA Ranking. Scholar Athlete. Awarded full tennis scholarship for four years. MVP Tennis Player of the Year for 1997 and 1998.
1999-2000: Member of the Honor Societies: Phi Kappa Phi and Beta Gamma Sigma; Member of the Student Dean Advisory Council. Placed several times on the Dean’s Honor List for academic achievements; Outstanding Management Student award.
Lived in Poland for 15 years; lived in Germany for 3 years; travelled throughout Europe.
U.S. Permanent Resident
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