copywriter with cross-platform experience and great strategic planning

Arafat Kazi | http://arafatkazi.info | ******.****@*****.*** | 617-***-****

Core qualities:

Excellent English prose; proven experience in all communication channels (print, television, web, radio, activation), and in marketing strategy and insight, concept and creative route development; thorough understanding and excellence in every aspect of brand building and maintenance; competent in elementary graphic design, web-authoring and sound editing; enthusiastic, likeable, indefatigable.

Work:

October 2007-October 2008: Creative Group Head, Bitopi Leo Burnett

I was in charge of individual brand or pitch teams (Bitopi’s creative system utilizes on-the-fly teams for each campaign) and answered to the Group Creative Director. As such, I was be responsible for strategy development and maintaining cohesiveness, supervising and facilitating concept development, art direction and copy, being present as an idea generator and arbitrator for my team. I also signed off on all English copy to go out of Bitopi. Aside from general duties, specific brands and tasks that I worked with more than others are:

Marlboro

Wrote most of the English copy for the India/Bangladesh/Nepal launch

Djuice

Consumer promo press and tv work, worked on the strategic and creative direction for the 2008-9 campaign.

GrameenPhone

Worked on the iconic “Victory” theme ad for 16 December 2007

Sensation

Strategic and creative direction for the 2008-9 campaign, press copy, TVC.

Kazi & Kazi

Strategic and creative direction for the overall brand and its 2008-9 campaign, wrote direct mail and press copy.

The Bitopi brand

Creative direction for brand communication, co-designed the website, wrote direct mail and press ad copy.

March-October 2007: Associate Creative Director, Adcomm/Lowe

I was in charge of the following brands: Mojo (cola drink), Lemu (lemon drink), and handled the launch of Clemon (clear lemon drink), and the Unilever brands Close-Up, Pepsodent, Fair & Lovely and All Clear. Unfortunately, I was taken ill with malaria and typhoid a few months into my job., had to come to the US for treatment, and resigned.

January 2006-March 2007: Program & Music Director, Radio Foorti

Radio Foorti was the first FM station in Bangladesh. I adapted the Top 40 radio format to suit the slow turnover of Bangladeshi music, ran phone-in and SMS campaigns, created stars, and everything else for the leading brand of a new medium.

April 2005-Jan 2006: Copywriter, Bitopi Leo Burnett

Jan-December 2000: Copywriter, Asiatic JWT

Study:

2001-2004: Almost-BA in English, Boston University. (Incomplete Math and Science requirements.)

Online portfolio with print, television and radio examples at:

http://arafatkazi.info

Letter of support:

Christopher Ricks, http://arafatkazi.info/ricksrecommendation.jpg

References:

Awrup Sanyal, Group Creative Director, Bitopi Leo Burnett; +880**********

Urfi Ahmad, Regional Senior Account Director, Grey Asia Pacific, +601********

Ferdous Hassan Neville, Executive Director, Asiatic JWT; +880**********

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