Managing Director
Resume:
Personal Details:
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Full Name: Michael Steenkamp
D.O.B: 23 January 1980
Nationality: British & South African
Physical Address: 99 Galway Road | Parkview | Johannesburg | 2193
Contact Details: +27 (0-82-526-****
Email: *************@*****.**.**
Education:
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1992 – 1997 Parktown Boys High | Johannesburg | South Africa
Subjects: English | Afrikaans | Maths | Science | History | Geography
1998: Damelin College – School of Business
Diploma: Marketing & Sales Management
Subjects: Business Communication | Consumer & Buyer Behaviour
Principles of Management | Practice of Selling
Employment History:
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Position: Project Director
Company: African Currency Exchange
Period: January 2012 – March 2012
Website: www.africancurrencyexchange.com
Nature of the Business: Foreign Exchange Brokerage, Financial services, FX Sales
In January 2011, I agreed to take on a 6 month freelance project for a startup company called African Currency Exchange. I completed the task in 3 months and my primary responsibilities included:
- Putting together a comprehensive business plan and trading strategy for ACEX.
- Putting together the company’s operating procedures and mechanics of trading.
- Incorporating the business as a GBC 1 in Mauritius.
- Setting up and negotiating dealing facilities for ACEX with various banks Mauritius.
- Helping the company obtain their trading license with the FSC in Mauritius.
- Developing a sales and marketing strategy for ACEX.
- Designing and launching a new trading website for ACEX.
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Position: Managing Director
Company: Mustard Monkey Ltd (UK) & Home Style Guide (PTY) Ltd
Period: March 2010 – December 2011
Website: www.mustardmonkey.co.uk & www.homestyleguide.co.za
Nature of the Business: Online Publisher, Advertising, Media Sales, Marketing, Ecommerce
In 2010, we launched an online advertising platform to help support UK and S.A retailers. Our aggregation website gives online shoppers instant access to a huge database of home décor suppliers and their products in one central location. The group generates revenue from the sale of advertising.
Facts and figures:
- Start-up business
- Number of employees – 45.
- In the first 3 months of trading we signed over 750 advertising contracts.
- Our websites generate in excess of 100,000 hits a month.
- 75% of our online search terms achieve page 1 rankings on Google.
My Responsibilities Included:
- Full Project Management – responsible for delivering two fully bespoke advertising platforms.
- Full P&L responsibility for the group.
- Managing and monitoring the activities of the design team, development team and online sales team
- Establishing strong brand identities and a unique marketing concept for both companies
- Recruiting and training a new online sales team
- Compiling detailed competitor, market and industry related analysis reports to gauge our market position and identify any problematic barriers to entry
- Developing an aggressive sales & marketing strategy for the group to ensure that we remained on target to hit our 1, 2 and 3 year revenue projections.
- Working in close co-operation with the Sales Director to implement and oversee the sales process
- Establishing an aggressive online marketing and SEO campaign for the group
- Analysing & monitoring the groups operating costs and overall efficiency
- Reviewing & monitoring all budget expenditure
- Evaluating market responses & results (positive/negative)
Reason for leaving: We signed a license agreement with a 3rd party to take over both platforms. I was responsible for negotiating the terms of this agreement. I resigned from my position as MD to pursue new interests.
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Position: Managing Director (2005 – 2009)
Position: Dealing Director & Sales Director (2009 – 2010)
Company: Foreign Currency Exchange Ltd
Period: July 2005 – February 2010
Website: www.fcexchange.co.uk
Nature of the Business: Foreign Exchange Brokerage, Financial services, FX Sales
In 2005, I started a Foreign Exchange brokerage called FC Exchange. In under 5 years and in the middle of one of the worst economic periods in history, we went from 4 staff to over 40 and created a business with offices in 5 countries that turns over more than £350 million a year.
Major Achievements:
- Building and managing an extremely successful dealing team.
- In 2009 I restructured the company trading floor and introduced a number of new operating procedures designed to increase daily activity and overall productivity. Within 3 months, we increased the company profits from £225k to over £350K / month. FC Exchange have continued to produced similar results ever since.
- Establishing and training a successful senior management team.
- Building a network of affiliates which consists of over 1,500 international introducing brokers.
- I’ve recruited and trained over 100 top performing sales executives.
- I helped establish satellite offices in Cyprus, Portugal, South Africa and Dubai.
My Responsibilities Included:
- Compiling daily market analysis reports used to brief the dealing floor
- Recruiting & training new sales staff
- Managing the company trading floor
- Managing the day to day sales activities and introducing new commission structures and incentives
- Maintaining and increasing the companies’ monthly profits
- Tracking sales activity, monitoring conversion rates and assessing quality controls
- Overseeing all trades executed (approx. 5,500 trades a month)
- Managing the company’s exchange rate risk on forward contracts and sell back contracts
- Ensuring that up to 30 sales members hit their monthly targets
- Creating and managing the company’s sales process and sales strategy
- Ensuring that brokers operate according to the industry and FSA regulations.
- Ensuring that brokers abide by the company’s internal compliance and due diligence procedures
- Managing, maintaining and growing the companies affiliate network
- Developing new business relationships and negotiating new affiliate contracts
- Conducting regular management meetings
- Working in close co-operation with the Head of Operation’s and CFO to deliver key strategies aimed at growing the bottom line.
- Reporting back to fellow Directors and Company Shareholders
Reason for leaving: In February 2010, I sold some of my shares & resigned as the Dealing Director to pursue new interests. My wife and I returned to S.A to start a family.
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Position: Sales Director
Company: Foreign Currency Direct PLC
Period: January 2003 – June 2005
Website: www.currencies.co.uk
Nature of the Business: Foreign Exchange Brokerage, Financial services, Sales
I worked for a privately owned Foreign Exchange brokerage based just outside of London for 2 years. I was fortunate enough to be included in a small but incredibly successful sales team which enabled the company to experience rapid growth in less than 12 months. While there I exceeded every monthly target set for me, to this day I remain one of the company’s most profitable traders. FCD turn over in the region of £500 Million / year.
Reason for leaving: I left to establish Foreign Currency Exchange Ltd.
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