Manager Marketing

MARTIN SHREEVES

*** ***** ***** ******, #***, West Hollywood, CA 90069

Mobile: 310-***-****

E-mail: k50a1n@r.postjobfree.com

SENIOR MARKETING EXECUTIVE

Drove Strong ROI through International Product Launches, Brand Management & Market Expansion

Results-focused marketing executive / MBA who combines entrepreneurial vision and creativity with strong fundamentals in global markets, trend and competitive analysis, advertising, marketing and media to drive impressive contributions to revenues and bottom line profits. Expert communicator, team builder and relationship manager able to communicate technical information to stakeholders, co-workers and strategic partners at all levels.

KEY AREAS OF LEADERSHIP & EXPERTISE

Strategic Planning ~ Marketing & Communications ~ Business Development ~ Product & Market Launches ~ Brand Management ~ Advertising & Media ~ Product Positioning ~ Market Segmentation ~ Budgeting & Forecasting ~ Communications & Presentations ~ Consumer Education ~ Relationship Management ~ Strategic Alliances ~ Market Research & Analysis ~ Training & Development ~ Consensus Building ~ Communications & Presentations

PROFESSIONAL EXPERIENCE

POM Wonderful, LLC, Los Angeles, CA 2008 to 2011

Leading US grower and seller of pomegranate products with $100M in global sales.

Global Director of Marketing - Healthcare Professional Market

Oversaw all medical marketing strategies and initiatives for US, Europe, Australia, New Zealand, Korea and Japan, managing a $1.5M budget. Orchestrate research projects; advance understanding of relationship between nutrition and medicine; direct team of 8 nutrition and dietetic consultants.

~ Spearheaded global product launches, including devising a product endorsement strategy that gained "recommended product" status in the US, Europe, and Australia from organizations.

~ Created international clinical education team that forged relationships with key thought leaders.

~ Expanded consumer awareness of product benefits through partnerships with health advocacy organizations; non-funded public endorsements, published articles, white papers, and speaking engagements.

~ Forged partnerships with nutrition industry thought leaders in the US, UK, and Australia that led to published research and major scientific conference presentations.

~ Awarded excellence in commitment to patient support from the Prostate Cancer Research Institute.

Edwards Lifesciences, Irvine, CA 2006 to 2008

$1.3B global leader in manufacture of heart valves and hemodynamic monitoring devices.

Global Product Manager

Held global P&L responsibility for $110M business segment. Developed product and market launch strategy, managed influential physician relationships, delivered voice of the customer analysis, conducted portfolio analysis on company and competitor products.

~ Managed global launch of first pediatric oximetry catheter; conducted market analysis and customer research; defined market requirements; created sales tools, and established optimal pricing.

~ Formulated comprehensive market research and competitive analysis program to validate messaging, value proposition, positioning and market share.

~ Drove publication and conference presentation strategy that resulted in influential peer-reviewed articles and podium presentations at major global conferences.

~ Recognized with company award for excellence in product development performance.

University of Washington Medical Center (UWMC), Seattle, WA 2004 to 2005

Ranked #9 in 2005 U.S. News & World Report's "America's Best Hospitals."

Associate Director of Marketing

Developed and executed marketing strategy for 8 specialty clinics, managing $1M budget. Produced three televised series; negotiated sponsorships with national health advocate organizations (American Heart Association, American Cancer society, National Kidney Foundation, and Donate Life America) that positioned the University as the leading medical center in the region.

~ Produced award-winning documentary series received Aurora Awards Highest Honors 2005 in communication excellence; Communicator Crystal Award of Excellence 2005; New York Festivals Finalist Awards Winner 2006; and 2006 Telly Bronze Winner.

~ Organized campaign to elevate regional presence through launch of three neighborhood-based cardiovascular clinics which increased revenue $300K in first year.

~ Produced high-profile special event celebrating 20 years of heart transplantation, garnering expansive media coverage and donations of $450K.

~ Developed enterprise-wide Website portal; secured administration funding and coordinated establishment of dedicated clinic Website development team.

Vertis Neuroscience, Inc., Seattle, WA 2000 to 2004

Start-up medical device company addressing chronic spinal and cervical pain; initial technology was sold for $4.5M.

Product Manager

Led marketing and product development; conducted comprehensive market and competitive research and competitive analysis to define unique branding, positioning, and marketing plan across all product lines. Oversaw sales forecasting, pricing, physician training, and product demonstrations. Provided product management support to national sales force and distribution partners. Coordinated clinical trail site selection and budget negotiations.

~ Supported market launch of two pain treatment devices; advised product development team on market segmentation, voice of the customer feedback, and competitive intelligence.

~ Elevated awareness and demand for chronic pain treatment through advertising and media campaign, supported by online patient registry that directed patients to regional provider physicians.

Heartstream, Inc. / Hewlett-Packard / Agilent Technologies, Inc, Seattle, WA 1997 to 2000

Start-up developer of world?s first portable biphasic automatic external defibrillator; acquired by HP?s medical division 1999 and spun off in realignment that created Agilent.

Worldwide Marketing Manager

Managed marketing programs and art direction for cardiovascular business unit through various acquisitions. Created branding and corporate identity; executed Internet marketing strategy; developed localized tools for global markets.

~ Collaborated with R&D, clinical management, regulatory, sales and operation functions to develop marketing programs.

~ Art directed and produced sales support material, clinical education guides, videos, graphics, advertisements, packaging and tradeshow displays, ensuring compliance with regulatory, legal and corporate guidelines.

Heart Technology, Inc. / SCIMED, Redmond, WA 1993 to 1996

Medical device company; acquired by Boston Scientific Corporation in 1995 for $500M.

Marketing Manager

Received rapid promotion from Marketing Associate to Marketing Manager charged with directing marketing communications for interventional cardiovascular device company.

~ Coordinated advertising, media buying, market research, data analysis, and exhibition programs.

~ Developed product line identities, product packaging and educational collateral.

~ Trained field representatives and international distributors to support expansion into European, Korean and transitioned to consulting role following SCIMED acquisition, smoothly transitioning marketing programs.

EDUCATION

MBA; Major in International Business-University of San Diego, San Diego, CA; 2007

Activities: International business study abroad program.

Bachelor of Arts in Journalism and Mass Communication-Creighton University, Omaha, NE; 1993

Honors: Scholarship from the Omaha Press Club / Activities: Advertising Manager for university student newspaper.

PROFESSIONAL DEVELOPMENT

~ Implementing NICE Guidelines in the UK Conference, London, UK (HeartUK; 2010)

~ Chief Marketing Officer Conference, San Francisco, (Argyle Executive Education; 2010)

~ National Lipid Association Conference, Chicago (2010)

PROFESSIONAL AFFILIATIONS

~ The International FH Foundation, London, UK; Board Member (2010-Present)

~ Prostate Cancer Research Institute, Marketing & Development Adviser to COO and Board of Directors (2008-2011)

~ Cardiovascular Research & Education-Marketing & Development Adviser to Executive Director (2006-Present)

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