Direct Marketing Mgr

JEFFERY SHEPHERD

*** *********** ***** 678-***-****

Atlanta, GA 30350 ********.****@*****.***

SUMMARY OF QUALIFICATIONS

Marketing Production Manager with extensive experience and knowledge in project management, direct marketing and print production leadership. Proven ability in successfully executing mid-size ($500K-$1MM) print and direct mail projects for multiple campaigns that directly contributed to increased company revenues. Recognized for strengths in areas of process improvement and efficiency.

OPERATIONAL SKILLS

•Direct Mail Expertise

•Estimates for Budgeting

•Production Schedule Mgmt.

•Project Management

•USPS Postal Regulations

•Inventory Management

•Print Production Mgmt.

•Print Vendor/Agency Mgmt.

•Press Checks

•Letter shop Instructions

•Client Relationship Mgmt.

•Graphic Design Knowledge

•Marketing/Creative Concepts

•Data /Lists Cleansing

•Brand Quality Control Mgmt.

WORK EXPERIENCE

GE Money Consumer Finance – Atlanta, GA 2006-2009

Marketing/Production Manager

Managed all stages of direct mail campaigns and provided projected timelines and expenses for client marketing teams representing a global home-improvement retail chain. Developed and maintained external vendor relationships by communicating client’s needs for brand quality and consistency among all mediums, across multiple projects. Managed print vendors and letter shops in obtaining project estimates, production scheduling, data-processing & laser print instructions, data cleansing (NCOA & CASS certified), proof approvals, logistics and invoicing. Served as subject-matter-expert and program strategist for direct mail and print production for designated client marketing team. Maintained inventory management processes for turnkey marketing campaigns.

•Reduced costs by $375,000 annually for assigned client team within direct mail acquisitions campaigns, by successfully negotiating pricing with outsourced print & letter shop vendors.

•Saved $84,000 annually for assigned client team within their lifecycle promotional campaigns by successfully negotiating pricing and ganging print runs.

•Managed monthly pre-screened solicitations & inactives direct mail campaigns ranging from 500,000-1MM pieces, with a 90% on-time drop rate for 2 consecutive years.

•Delivered assigned client a quarterly average of 45-50% savings on marketing campaigns by successfully re-negotiating pricing with new and established print/letter shop vendors.

•Successfully converted a costly retention mail program to an inexpensive digital print format, reducing the overall CPP (cost per piece) by 40%.

T. Rowe Price – Baltimore, MD 2005-2006

Print Production Manager

Analyzed customer-centric business and print production issues and implemented process & technology solutions across multiple sectors of the financial investment industry. Managed print projects and direct mail efforts for clients. Consulted with designers and client marketing in the conceptualization and production of marketing components. Provided data processing and specifications to letter shops. Approved audits, live insertion samples and press checks.

•Effectively managed and created cost-saving and time-saving efficiencies within the electronic print management (EPM) program, a company-wide system which enabled over 5,000 associates worldwide to order supplies needed for internal operations, i.e. business cards, letterhead, etc.

•Collaborated with Legal department in the execution of several revenue enhancement projects, resulting in revising entire cardholder doc materials & related print documents. Assigned tasks were extremely time-sensitive and required firm completion dates to ensure legal compliance. Average print volumes ranged from 500,000 to 2MM pieces and involved print gang-runs, web-press, flexo and/or litho processes.

The Chronicle of Higher Education/

The Chronicle of Philanthropy – Washington, DC 2000-2004

Circulation Marketing Coordinator

Managed all stages of direct mail marketing and print projects for two bi-weekly industry publications with combined circulations of approx 150,000 subscribers. Performed preliminary and secondary analyses on campaign results and the effectiveness of mail lists. Collaborated with graphic designers, marketing, and print production teams in creating marketing/direct mail components. Created print specifications and laser programs for letter shop. Executed implementations of test panels, market segments and price testing on direct mail campaigns. Generated budget cost analyses and expense reports. Tracked responses of direct mail & online campaigns. Represented both publications at respective trade shows and conferences.

•Created spreadsheets that tracked response rates of monthly direct marketing campaigns and analyzed the effectiveness of mail lists, thereby forecasting their profitability in subsequent mailings. This post-launch evaluation tool saved an average 40% in monthly file processing fees.

Landscape Architecture Magazine – Washington, DC 1999-2000

Circulation Coordinator

Managed the circulation and customer service support for monthly association magazine. Managed invoicing and renewals process. Maintained membership database. Served as the primary liaison between letter shops and print vendors. Performed targeted list analysis. Generated monthly reconciliation reports for the accounting department.

Imprimis Staffing – Dallas, TX 1995-1999

Marketing Research/Customer Promotions

Assisted marketing managers in monitoring and evaluating customer responses to marketing campaigns for national department store chain. Compiled data for the planning and development of customer-loyalty promotional programs.

EDUCATION

M.A., Publication/Graphic Design – University of Baltimore 2006

B.A., Journalism/Communications – University of Texas 1992

SOFTWARE SKILLS

•In Design

•PowerPoint

•Oracle

•Microsoft Office Suite

•PhotoShop

•Quark

•Microsoft Word & Excel

•Adobe Illustrator

•Adobe Acrobat / PDF Files

ACTIVITIES & MEMBER AFFILIATIONS

Direct Marketing Association, University of Baltimore - Graduate Alumni

University of Texas - Student Activities Board-Arts Council, University Ambassador, Student Congress

Contact this candidate