Classical marketing

Dear hiring manager,

I am seeking a Senior Marketing Management position. I would appreciate it if you could forward this to the right contact. An overview of my background is as follows:

Education:

M B A - Marketing

BS - Psychology

Core competencies

Classical Marketing orientation – 4 P’s, SWOT analysis, etc.

Creative, problem solving abilities

Strategic vision and tactical implementation

Effective internal and external communicator

Strong analytical skills and data mining

Excellent project and time management skills - Sense of urgency

Acquired Skills

Strategic planning, budgeting and implementation

New product development/product management of consumer and commercial product lines

National multi-channel Sales & Marketing programs to retailers and through distribution

Advertising and literature development, media planning and negotiations

P & L, analysis, pricing strategies, sales and margin monitoring and corrective actions

Product roadmapping, positioning and life cycle management

Market research, competitor analysis to provide added value to developing products

International trade show and multi-lingual deliverables

Hiring, training and management of up to sixteen team members

Intellectual property development and management – US and international

Market experience:

Consumer products - automotive aftermarket, home improvement, pool & spa

Industrial products-hydraulics/pneumatics, power transmission, motion control, coatings

Domestic and International – North & South America, UK & Europe

Customers

Retailers: Home Depot, Ace Hardware, Sears, Pep Boys, etc

Distributors: McMaster Carr, Grainger, Applied Industrial Technologies, Motion Industries

OEMs: Rapistan Demag, Cal Spas, Hytrol, Chrysler, General Dynamics, Hewlett Packard.

Users: P & G, US Post Office, Coke, Lever Bros., NASA, Eli Lily, Kraft Foods.

I have had extensive and varied experience interfacing with Sales, Finance, Engineering/ R & D and Operations in a cross-functional matrix environment. I have had P & L responsibilities and am able to analyze relevant information, set priorities and accomplish short term objectives in a timely manner so that they dovetail with the achievement of larger goals.

I believe that my strengths lie in the area of growth oriented strategy development and implementation. I have been successful in penetrating new markets with existing products as well as developing new products for existing markets with varying go-to-market models and through multiple channels.

A more detailed resume is attached along with a career chronology. I feel strongly that I could be instrumental in helping your company achieve its desired goals & objectives over the long term.

Regards,

Dan Sharpe

714-***-**** **********@*****.***

Resume for

Dan Sharpe

21612 Hanakai Ln. Huntington Beach, CA 92646 714-***-**** **********@*****.***

OBJECTIVE: Senior Marketing Management

QUALIFICATIONS Twenty years successful classical marketing management experience in consumer/ retail and business-to-business environments including cradle-to-grave product development, short and long term strategic planning, market research and analysis, pricing strategies and the implementation of targeted marketing programs aimed at multiple channels and markets.

ACCOMPLISHMENTS

Brand Management: Instrumental in the accelerated growth in multi-product/ multi-channel sales from $13 million to $48 million during my tenure, through brand positioning and creative marketing programs. Repositioned product line as premium brand in the market and implemented an 8% price increase in a down market without significant loss of sales.

Strategic Planning: Key input to the development of long term corporate strategic plans. Implemented the annual marketing plan, keeping within the guidelines and the intent of the strategic plan including the development and management of a $2.5 million annual marketing expense budget.

Product Management: Headed Product Development steering committee including creating an IS0 9000 compliant process which facilitated the interface between engineering, marketing and sales, finance, and operations, and was responsible for the set up and implementation of the product management function, supervising four product managers, developing new products, improving sales and enhancing product appeal while reducing costs by up to 9%.

Communication: Assured that the brand strategy and new product information was effectively communicated internally as well as to retail and commercial partners including multi-lingual packaging and deliverables.

Product Launch: Facilitated the launch of a new product line in 2007-08 for the retail home improvement market which was tracking at $35MM first year’s sales.

Electronic Marketing: Designed website functionality, search engine optimization, evaluated click-through patterns, created electronic catalog CD, CAD library of products, e-mail broadcasting

Merchandising & Packaging: Increased company sales to specialty retailers by developing focused marketing programs, retail packaging, plan-o-grams, store signage, consumer promotions, and co-op advertising campaigns.

New Product Development: Contributed new product ideas and specifications based on market research and customer needs analysis resulting in the growth of an industrial components product offering from 600 SKUs to over 6000 in ten year period.

Research & Analysis: Conducted sales and margin analysis, competitor analysis, external and internal marketing research used to develop competitive pricing strategies, product positioning and evaluate new market and new product potentials.

Customer Retention & Loyalty Developed retail and commercial programs to attract new customers and assure loyalty through a variety of discount, bundling and incentive based promotions.

Advertising & Promotions: Developed national, award winning ad campaigns, wrote copy, created layouts, planned and negotiated media placement including Web, print, network radio and local TV.

Team Management: Supervised teams of up to 16 with an open, collaborative style. Marketing department had highest average tenure in company.

EDUCATION

MBA - Emphasis in Marketing, Northern Illinois University - Dekalb, IL

Bachelor of Science - Awarded with academic honors, Illinois State University - Normal, IL

PROFESSIONAL DEVELOPMENT

Strategic Selling - Miller - Heiman Product Management – AMA

Human Relations - Dale Carnegie Advertising Layout and Design-AMA

Effective Communications - AMA Marketing Research - AMA

Public Speaking - Dale Carnegie Telemarketing and Direct Mail - AMA

AMA = American Management Association

SOFTWARE

Advanced/intermediate levels –MS Office suite - Outlook, Excel, Word, Power Point, Visio

Familiarity level –Illustrator, InDesign, Photo Shop, ACT 2, GoldMine, Access

ACTIVITIES

Habitat for Humanity - Crew Leader, Young Life Surf City - Support Committee Chairman, Mensa

CAREER OVERVIEW

Custom Building Products – Seal Beach, CA. Premier supplier of home improvement/building materials through retail and wholesale distribution.

2007-2008 - Senior Product Marketing Manager - $600M revenues

Aqua-Flo, LLC – Chino, CA. The leading manufacturer of water pumps and other components for the pool & spa market. Sold to hot tub OEMs, distributors and retail chains.

2006 – 2007 Senior marketing manager -- $55M revenues

1993 - 2006, Solus Industrial Innovations - Rancho Santa Margarita, CA. The leading manufacturer of industrial components and plastic parts sold direct to OEMs and through commercial catalogs and industrial distribution channels both internationally and domestically. Products were injection molded and extruded plastics and fabricated metal.

2001 - 2006: Senior marketing manager - $35M revenues

1996 - 2001: Director of Marketing

1995 - 1996: National Sales Manager

1993 - 1995: Marketing Manager

1989 - 1993, Coatings/Composites, Inc. - Inglewood, CA. A manufacturer of specialty epoxy coatings and flooring compounds sold to the aerospace/electronics industry and other industrial applications.

1989-1993: Marketing Director

1981 - 1989, Hayden, Inc. - Corona, CA. A leading manufacturer of consumer Automotive Aftermarket products and industrial heat exchangers sold through retail outlets, catalogs, warehouse distributors and direct to OEMs.

1987 - 1989: Director of Marketing - $50M revenues

1986 - 1987: Marketing Manager, Automotive

1984 - 1986: Brand Manager, High Performance Products

1983 - 1984: Regional Sales Manager

1981 - 1983: Marketing Services Manager

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