Promotions and Merchandising Resume
Resume:
Amy B. Edwards
Belleair, FL ***56
k24dw7@r.postjobfree.com Part-time Pet Specialty Demonstrator
Summary of Qualifications
Extremely reliable, self motivated, strong positive attitude and great personality.
Excellent interpersonal, verbal and written communication skills; ability to comfortably approach strangers and start sales based conversation.
Experienced presenter and speaker.
Ability to quickly understand a company’s brand and product positioning to ensure consistent, on-brand messaging.
Proven record for maintaining schedules; multi-task oriented.
Extensive experience coordinating and executing small to large-scale events.
Excellent computer skills and expertise with Microsoft Office tools, popular web technologies.
Experience
2002 - Present
First Advantage/Employer Services, St. Petersburg, Florida
Marketing Generalist, Part-time
Responsibilities include tradeshow coordination, print management, campaign management, budgets, copywriting and proof reading.
- Coordinate all aspects of trade show planning, preparation, execution and post show tracking for over 35 shows per year
- Maintain a detailed spreadsheet of all expenses related to every show for budget tracking purposes
- Provide direct support services to sales and marketing teams
- Maintain inventory and distribute company and tradeshow giveaways and literature
- Coordinate and manage global Webinars
- Develop newsletters, product fact sheets and other marketing materials
2000 – 2002
Humane Society of Pinellas, Clearwater, Florida
Fundraising Events Coordinator
Managed existing fundraising programs and developed new events. Duties included direct mail and e-mail campaigns, telemarketing, PR, desktop publishing and advertising. Also recruited sponsorships at different levels of giving and established volunteer committees for each event.
- Executed multiple fundraising events with a balanced budget throughout the year
- Created and monitored promotions and communications for driving event registration and response
- Recruited and led volunteer and vendor committees
- Developed “Light the Way Home” holiday fundraiser 2001 – 82% profit
- Increased profit for annual Mutt Strut Pet Walk by over 20K
- Designed and produced all marketing and event literature
- Initiated promotional campaigns and advertising for events
1993-1998
MarketMiner (formerly AbTech Corporation), Charlottesville, Virginia
ModelQuest Sales Manager
Responsible for marketing and sales of $60,000 to $100,000 cross platform data mining software and services to major accounts. Target catalogers, telecommunications companies, retailers, service bureaus and organizations mailing over one million pieces per year. National sales territory. Contact with principals, senior level management and IS personnel. Provide tradeshow and custom demonstrations and manage account relationships.
MarketMiner, Charlottesville, Virginia
Director of Product Sales and Marketing for low-end product line from 1994 through October 1997. Responsibilities included desktop publishing, multi-media presentations, web page design, sales, direct mail promotions, advertising, tradeshows, training/seminars, budgets, telemarketing/telesales, and public relations programs.
- Coordinated all conference and tradeshow initiatives, developed and presented show demos
- First $180,000 in sales of new modeling tools and services in 1998
- Designed and produced all marketing and sales collateral
- Coordinated and executed advertising and PR campaigns
1989-1993
PC Graphics, Richmond, Virginia
Production Manager, Creative Services
Responsible for marketing, inside sales, account management, print management and work distribution in the production of custom computer graphics under strict deadlines. Developed multi-media presentations and custom logos for customers and tradeshows. Additional duties included designing direct mail and advertising pieces.
1978-1989
West End Orthopedic (formerly Richmond Orthopedic), Richmond, Virginia
Office Manager/Orthopedic and X-ray Technician
Responsible for organizing and managing a new satellite office. Coordinated employee and doctor schedules, purchasing and customer service.
Education
1996
University of Richmond/School of Continuing Education, Richmond, Virginia
Marketing
1991
Virginia Commonwealth University/School of Continuing Education, Richmond, Virginia
Advertising
1975-1978
Hillsdale College, Hillsdale, Michigan
School of Fine Arts
1974-1975
Ohio University, Athens, Ohio
School of Fine Arts
Interests
Volleyball, golf, biking, crafts, desktop publishing, jewelry design
Associations
SPCA Tampa Bay
Club-V Volleyball
References and details available upon request
Contact this candidate