Art Director/Graphic Designer

SUSAN ROUSE HALL

********@***.*** • 865-***-**** • 203 Meadowview Dr., Kingston, TN 37763

GRAPHIC DESIGNER

Award-winning and results-driven Art Director/Graphic Designer with 20+ year career leading successfuland effective marketing and advertising initiatives. Achieve superior client satisfaction through excellence in communication and precise attention to detail. Expertise in widely varied media, including direct mail, collateral materials, print advertisements, billboards, and publication design. Proven ability to manage multidisciplinary

teams and direct multiple concurrent projects within stringent deadlines, completing assignments on time and

within budget. Strengths include:

Campaign Development • Strategic Marketing Planning • Client & Vendor Relations • Project Management

Problem Resolution • Quality Assurance • Estimating/Bidding • Business Development

Concept Delivery & Presentation • Market Analysis • Resource Allocation • Production Planning

SELECT ACHIEVEMENTS

• Designed logos and four color prints ads for several successful business in Roane County including

The Roane Alliance, Inc.

• Produced bi-monthly Real Estate Guide for Coldwell Banker, orchestrating design, typesetting, layout, and

press preparation; communicated regularly with realtors and printer to ensure quality production and

on-schedule completion.

• Substaintially increased Oak Ridge Utility District’s commercial and residential customer base within one

year by developing and executing multi-pronged strategy:

- Mass mailing to customer list from local water department to gauge interest in natural gas.

- Catered lunch for area heating and air contractors to build working relationships and introduce

natural gas regulations.

- Personal contact with all retail appliance stores to establish advertising co-op plans.

- Marketing packet for customers with discounts and information on cleanliness and environmental

consciousness of natural gas.

- Publication of articles in local newspaper to achieve brand recognition.

• Earned a series of promotions from Staff Designer to Art Director of Whittle Communications’ $15M Health

and Travel Division; managed team of 4, administered annual budget of $250K, and presided over production

of all print materials including illustrations, graphics, and photography.

CAREER TIMELINE

SELF-EMPLOYEED, Kingston, TN 2001 to Present

Freelance Graphic Designer

Recognized as go-to professional for area companies in need of design and production expertise. Provide camera

ready art for various 1- to 4-color publications such as print ads, pen and ink line art, business forms, superbills,

and collateral materials including logos and stationary packages. Determine and make recommendations for

color, print, and paper options within allocated budgets and schedules.

OAK RIDGE UTILITY DISTRICT, Oak Ridge, TN 2000 to 2001

Marketing Director

Enlisted to support expansion of local natural gas utility. Created a variety of marketing materials (print ads,

flyers, brochures, news articles, direct mailings) for both new and existing customers to promote use of natural

gas, appliance purchase programs, and special offers. Purchased advertising space/spots for newspapers, radio,

and television.

SUSAN ROUSE HALL ********@***.*** • 865-***-****

KMS ENTERPRISES, Pigeon Forge, TN 1996 to 1998

Art Director

Supervised marketing media design and production for all divisions of diversified, multi-million dollar company.

Worked directly with Owner/President, Marketing Director, Sales Director, and Operational Vice Presidents in

project execution and special events marketing/advertising; held full responsibility for project bidding. Created

national and local print ads, rack cards, billboards, and brochures including Pigeon Forge Tour and Travel

Guide. Developed marketing materials for Grand Resort Hotel and Convention Center, Family Inns of America,

and other major establishments.

Additional Positions:

Graphic Designer, Customer Relations – Tyler Printing, Inc., Knoxville, TN

Graphic Designer – Printing With Pride, Knoxville, TN

Art Director, Health & Travel Division, Associate Art Director, Assistant Art Director –

Whittle Communications, Knoxville, TN

Graphic/Layout Artist, School Calendar Division – Morrison Printing Company

TECHNICAL SKILLS

Windows OS, Mac OS 10, Adobe Creative Suite (Pagemaker, Photoshop, Illustrator, InDesign)

CorelDraw, Microsoft Office Suite (Word, Outlook), Skype, Print Estimating Software

EDUCATION

Bachelor of Arts in Art History, University of Tennessee, Knoxville, TN

Summa Cum Laude; Co-founded UT Student Art League

Associate of Fine Arts, Walters State Community College, Morristown, TN

Summa Cum Laude

SELECT AWARDS

Excellence in Design Feature, Folio, October Issue, Travel Life

Certificates of Design Excellence, Print, Pet Care Report (Booklet Covers)

Knoxville ADDY Awards, Pet Care Report & Best of Business

Notable Art Director Recognition, The Society of Illustrators 25th Annual Exhibition of American Illustration

COMMUNITY ACTIVITIES

Girl Scouts of America

Roane County Heritage Commission

Roane County Public Schools Volunteer, Fundraiser

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