Marketing communications professional

SARIKA TAINWALA

Tel: +91-80-254*-****/944-***-****, E-mail Id: ********@*******.***

Objective

To evolve as a marketing communications professional & get recognition and growth for result oriented work, and contribute towards the profitability of the organization

Professional experience

Think IMC, Bangalore Aug ‘10- Mar ‘11

Client servicing manager

Key responsibilities

• Account Management:

- Sole custodian & brand manager for the accounts of the organization,

with the responsibility of ensuring brand development & creative output

- Managing financials & operations on the accounts, ensuring respective

product & brand launches take of smoothly

- Research & insights on the brands & assessment of competitive landscape

- Internal departmental liaison to ensure smooth execution of campaigns

- Brand development & insights for account development on a continuous basis

• Event management & corporate communications

- Conceptualization to execution of events, as part of product launches on accounts

- Supervisions & execution of corporate communications activities for coverage with

Mainstream media

Aegis BPO Services, Mumbai Mar ’08- August ‘08

Marketing Communications Manager

Key responsibilities

• Internal communications set up for domestic call centre:

- Ideation & execution of the Internal communications structure for the

domestic call centre operations

- Conceptualization & execution of the annual employee summit in Jaipur

- Ideation & execution of the employee call centre manual

- As part of inter-departmental communication strategies, Ideation & execution of

Internal communication campaigns with branch offices

• Conceptualizing marketing communication programs & brand communications

- Initiated & set-up the marketing communications program for the domestic

call-centre operations of Aegis

- Supervised & executed branding & signages on a Pan- India basis for the Aegis properties

• Conceptualized promoter & corporate level Public Relations programs

- Co-ordination with the parent company PR teams for ensuring coverage at the CXO level

- Initiating & supervising interviews & sound-bites of the press with the top management

- Ensuring participation & visibility of the Cxo’s in the annual NASSCOM summit

ABN AMRO Bank, Bangalore

Sales Promotions Manager Feb ’07 – August ‘07

Key responsibilities

• Lead generation: Responsible for generating

Business for the following business units

- Personal Banking

- Business Banking

- Corporate Banking

- Foray Business

- Van Gogh Preferred Banking

- Customer Service

- Personal Loans

• Brand visibility: Responsible for the brand visibility &

Marketing collaterals for the bank premises & employees

- Regular updation of Schedule of Benefits for Savings Accounts

- Revamping the customer service area signages & collaterals

- Ensuring the nameplates of employee base is updated periodically

- Communication of Internal employee contests & promotions

to ensure high employee morale & increased productivity

• Internal employee communications

- Responsible for managing the internal intranet & newsletter

- Conceptualization & execution of Employee town-halls

quarterly & annual target achievements

- Responsible for managing the employee Fun Club

Achievements

- Generated 3 crores business for Foray business

as part of lead generation at art exhibitions conducted

- Generated 5 crores for VGPB Business unit as part of the

Taj Hotels- South road show launch of “Beyond Rythmscape”

By Bickram Ghosh

- Achieved targets of 100% on personal banking through local

Promotions & events with retail outlets

Infra Chemical Industries Ltd., Bangalore Nov ’01 – January ‘07

Asisstant Manager- Marketing & Sales

Key responsibilities

• Marketing & Branding

- Developed collaterals & signages for the company to ensure

Maximum visibility with distributors

- Budgeting & cost efficiency to ensure maximum cost cutting

With vendors

• Operations & logistics

- Periodic follow-ups for cheque collections & payments from key

Manufacturers & distributors

- Regular follow-ups for new business & updation of new products

to existing & new manufacturers

Achievements

- Conceptualized & developed the company website

- Revamped the stationary & signages

- Membership & participation in the India Battery Association of India

- Effectively ensured payments were collected on a timely basis from

Key manufacturers & ensured a system of monthly follow-ups for cheque

collections & payments

ACADEMIC CREDENTIALS

2009 - 2010 Executive General Management Program ( EGMP), IIM,B for Senior management of

Organizations

2005 Six months Management Development Program- Young Professionals Program

(YPP) from Indian Institute of Management, Calcutta (IIM, C)

2003 – 2004 Post Graduate Diploma in Marketing Management- St Josephs College of

Administration, Bangalore

1999- 2000 100 hours Psychology Honour’s Program in Personal Growth & Interpersonal

Relations- St Josephs College of Arts & Sciences, Bangalore

1998 – 2001 B.Com- Mount Carmel College, Bangalore University

PERSONAL DETAILS

Date of Birth : 13th January 1980

Marital status : Single

Address : No. 113, 2 street, Bank Avenue Annexe, Banaswadi, Bangalore – 560 043

Contact this candidate