Marketing

Mara J. Nieuwsma

Qualifications Summary

An ambitious, results-driven, detail-oriented individual combining strong interpersonal and creative skills with a combined 11 years of experience in sales & marketing in business to business environments. Unparalleled multi-tasking and time management skills, as well as creativity in reaching strategic goals.

Work Experience

September 2004 – November 2007

Molex Incorporated, Lisle, IL – World's 2nd largest manufacturer of electronic, electrical and fiber optic interconnection products and systems

October 2006 – November 2007 Sales Engineer (Field Sales, Dallas, TX)

- Sell and promote products by interacting with established customers and developing new prospects.

- Broaden customer base and increase penetration at existing accounts.

- Develop and implement a sales plan for assigned territory.

- Work to exceed established sales quota.

September 2004 – October 2006 Marketing Specialist

- Teamed with global marketing group to initiate new programs and tools; Implemented national marketing programs for use by customer base.

- Organized and designed elements of national and regional trade shows; attended customer events at conferences.

- Produced public relations and advertising materials including press releases, case studies, newsletter, collateral and ads.

- Produced PowerPoint sales presentations for use in customer meetings and prospecting.

July 2003 – September 2004 Marketing Coordinator

R. R. Street & Co. Inc., Naperville, IL – Leading manufacturer of drycleaning chemicals

- Coordinated and implemented national marketing programs for use by customer base.

- Designed all product packaging and collateral.

- Managed and implemented national training program for distributors and end users.

- Organized participation in national and regional trade shows.

March 1999 – June 2003

UNI-SELECT USA, St. Paul, MN – $125+ million warehouse distributor of automotive products

May 2001 – June 2003 Marketing Coordinator

- Coordinated and implemented national marketing programs and divisional sales programs for use by customer base.

- Planned and executed all elements of annual trade show and summer meeting, including contracts, entertainment, sale of exhibitor space, presentations/speakers, promotional literature and giveaways, sales program organization.

- Scheduled and promoted customer training seminars.

- Active in developing and maintaining budgets.

- Produced PowerPoint sales presentations for use in customer meetings and prospecting.

- Managed Marketing Assistant and Administrative Assistant, Sales.

March 1999 – May 2001 Graphics Marketing Specialist

- Designed all marketing materials, including posters, flyers, and sales circulars; photographed product and prepared images for print production.

- Coordinated and managed print buying.

Computer Skills

- Microsoft Office (Word, Excel, PowerPoint, Access)

- Microsoft FrontPage

- Adobe Creative Suite (Photoshop, Illustrator, InDesign)

- Adobe PageMaker

- Quark Xpress

- Microsoft Internet Explorer, Netscape

Education

1997-2001 University of Minnesota, Minneapolis – Studio Art/Art History

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