Results Driven Sales Rep

Bernardo Rodriguez

Lake Balboa, CA *****

818-***-**** (H) 818-***-**** cell

**************@***.***

Objective: Seeking a sales management position with a dynamic company that will allow me to utilize my existing sales and business experience.

EDUCATION: University of Redlands-MBA (in progress)

• Member of Whitehead Leadership Society

University of Southern California

B.A. International Relations

EXPERIENCE: Coloplast Corporation (Mentor Urology) November 2000 – April 2009

Territory Manager Surgical Urology Products Line March 2004 – April 2009

Products sold included: Penile Implants, Testicular Implants, Vaginal Slings, Tutoplast Fascia Lata, Mesh for Pelvic Organ Prolapse, Bulking Agents.

Call points included: Hospital OR’s, Urologists, Uro/Gynecologists, Gynecologist, Material Managers within Hospitals, Surgery Centers

• Achieved quota 4 out 5 fiscal years

• Grew Men’s Health business over 100% in 5 years when market is growing 7-8% a year

• Developed positive consultative sales relationships to maximize sales results with key surgeons and key decision makers in territory

• Played a key role in the training of new hires as well as on going professional development of seasoned sales force. i.e. marketing, fact based selling, handling complications in OR

• Developed and implemented successful marketing programs to drive business within key accounts. Negotiated contracts with hospital systems that gave incremental business

• Implemented patient education programs within the community and the Physicians office. An example is patient education seminars with Dr. Sheldon Freedman and Dr. Eugene Rajaratnam

• Developed and implemented with the Coloplast Marketing team a bilingual marketing campaign to promote Andres Garcia and ”La Bombita” education program on Erectile Dysfunction

• Converted one of the largest competitive Dr.’s in the country to use our products exclusively

• Consistently ranked in the top 20% of all sales reps in the company

Territory Manager Healthcare Product Line November 2000 – June 2006

Products sold included: Intermittent Catheters, Condom Catheters, Leg

Bags, Foley Catheters, Catheter Insertion Trays

Call points included: Spinal Cord Injury Centers, Urologists, Pediatric Urologists, Uro/Gynecologists, Gynecologists, WOCN nurses, Medical Supply

Distributors, National Distributors, Veteran Hospitals

• Achieved quota 4 out 6 fiscal years.

• Acquired the lowest performing territory (74%) and finished at (103%)

• Grew business 48% overall, when market is growing 6% a year. Grew territory from $800,000 in sales to $1,200,000

• Rookie of the year for fiscal year 2001

• Western Region Rep of the year for 2003

• Chairman’s Council Member for 2004

• Reimbursement Specialist for 2003 and 2004

• Extensive work with National and Regional Distribution Partners

Pepsi Bottling Group January 1998 - November 2000

Small Format Sales Representative March 1999 - November 2000

• Grew sales over 20% in a market that grew 4% a year. Sold to convience stores, gas stations, and alternative non-traditional markets.

• Ranked 5th out of 80 reps in Southern California for placing cold equipment in accounts for 1999

• Managed 5 merchandisers on a daily basis

Large Format Sales Representative January 1998- March 1999

• Managed and implemented Best Practices for Territory

• Grew market by 12% (Promoted to Small Format Rep)

• Winner of the most Halloween island displays contest 1998

• Managed 5 merchandisers on a daily basis, helped 3 of them get promoted

• Selected as representative who screened Pepsi candidates through ride-a-longs

ADDITIONAL INFO:

Fluent in Spanish

Professional References Available Upon Request

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