Producer
Resume:
DAWN K. WILLSON
Burbank, CA ***** ************@*****.***
MULTIMEDIA PRODUCER
Writer * Creative Development * Producer * Marketing * On-Air Promotions
Successful writer/producer & marketing strategist with more than twelve years of experience and a proven track record of successful sales, business development, strategic positioning and creative conceptualization.
A&E Networks * NBA * CBS Radio * Forbes Magazine * NBC News * UPN * Discovery Channel * History Channel * PBS * Deja.com * Hub Media * Biography Channel
PROFESSIONAL EXPERIENCE
NEW DAWN MEDIA Content Marketing Firm, Consultant, Burbank, CA 2008-2011
Chief Content Officer - www.ndawnm.com
• Analyzed client messaging needs and developed relevant content strategies.
• Developed content strategy for complex informational interfaces.
• Evaluated existing content and recommended options for sourcing new content.
• Develop content strategies for on and offline brand touch point, using editorial expertise and oversight of freelance writers and designers.
RAPP COLLINS WORLDWIDE Ad Agency, El Segundo, CA 2010-2011
Content Strategist - Consultant
Provided content strategy, frameworks, campaign, channel and branded content strategies in various platforms of
online and offline content for internationally well-known brands (Toyota, Bank of America, etc.). All strategies were for content campaigns that included, video, apps, books, print, PR, social media and the web.
• Collaborated with Experience Designers, Copywriters and Consumer Analytics teams to produce content strategy.
• Developed content strategies for on and offline touch points, editorial expertise and oversight.
• Created and maintained complex sets of content documentation.
• Performed content audits, inventory and gap analysis of existing content.
• Identified new content needs based consumer analytics and content needs.
• Created content matrixes for messaging, query structure and content need states.
• Developed content POV documents.
HUB MEDIA, Santa Barbara, CA 2007-2008
Marketing Director, North America
Brought in to establish a new West coast office for this London-based corporate marketing video production company in North America. Led the company to profitability within 3 months and built close working relationships with clientele that have renewed their annual contracts.
• Provided strategic leadership in business development, client acquisition, marketing, sales, creative development, PR, intellectual property packaging and branding.
• Produced trailers and on-air promotions for the feature film Heroes of the Storm.
• Saw properties through the entire cycle from acquisition, development, production, post production, marketing, distribution and cross-promotion.
• Produced national marketing, online, PR and press junket campaign for a key account; the new syndicated national television program – Jury Duty.
• Developed brand architecture and sponsorship offerings for the first time in the company’s history; spearheading cross promotional DVD campaigns to launch a new platform for the Franchise industry bringing in clients such as Haagen-Dazs, Pizza Hut and Christian Brothers Automotive.
COX MEDIA, Santa Barbara, CA 2006-2007
Writer/Producer, Consultant (Contract)
Appointed to design, write and produce television commercials and marketing positioning strategies for several international businesses sponsoring this cable conglomerates television programming.
• Wrote & Produced on-air productions
PANTHER PRODUCTIONS, Santa Barbara, CA 2006-2008
Ghost Writer/Marketing Consultant
Recruited to provide strategic leadership in intellectual property launch, management, marketing, ghost & copywriting, creative development and branding to introduce the book series A Sane Approach to Emotional Issues. Also provide marketing consulting & development for the animated series - Gutsy Gals.
• Developed and promoted product messages, value propositions, sales support, and collateral.
• Ghost wrote the book that launched in the fall of 2009
• Provide ongoing consultation and architecture for product development, which serves as the main purpose and product for the book series – The Family & Friends Agreements
CHARTER MEDIA, Santa Barbara, CA/Eau Claire, WI 2005-2006
Production Manager/Account Executive
Recruited to provide strategic leadership in intellectual property management of high-end television advertisements, marketing, creative development and branding as well as manage and retrain a team of 8 television producers across the entire western state of Wisconsin to improve quality of production & sales.
• Wrote and produced on-air productions, value propositions, sales support, and collateral.
• Filled a pivotal role in driving more production sales by creating high-end productions, stream lining production and training producers in updating marketing and production techniques.
• Directed a team of 8 full and part-time employees in the execution of a marketing/ad production campaign that was successful at acquiring over 70 regional business customers, and over 600,000 consumers that led to savings in $250,00.00 in marketing/production costs for our region.
• Developed the media plan and oversaw on-air productions & promotions for ad campaigns.
• Won a free vacation and award in April of 2006 for high sales volume.
PARALLEL D PRODUCTIONS, NYC/Santa Barbara, CA 2000-2003
iTV Interactive Content Production, Founder
Spearheaded product development initiatives for this $20 million interactive content company for web interactivity on television programming for T.V. with responsibility of 35+ products. Provided strategic leadership in financial management, creative development, marketing, market research, PR, sales, pricing strategies, package design, business and financial planning and B2B partnerships.
• Co-authored business plan and investor presentations to obtain funding for this new and innovative company. Secured a million dollar financing deal from venture capital firm.
• Established and led production division, marketing and PR divisions as well as technology research.
• Presented plan to angel investors, venture capitalists and CEOs of large public companies.
• Negotiated the acquisition of over 5 interactive technology companies to launch unknown technological media product in the interactive media world.
• Developed, wrote and produced new interactive television programs for interactive documentary television/internet programming, marketing collateral, brochure, press kit, press releases, branding, web content and client presentations.
SOUTHCOAST ALLIANCE OF MEDIA PROFESSIONALS, Santa Barbara, CA 2000-2003
Board Member, Online Marketing Consultant
SCAMP was a non-profit company established to advance and network media professionals in Santa Barbara.
• Established all marketing programs in print and e-based marketing, newsletters & PR campaigns that resulted in over 400 professional members joining.
NBA, ENTERTAINMENT, New York City, NY 2000-2000
Web Producer, (Contract)
Appointed as a consultant and producer to redesign 9 out of 29 NBA basketball team websites with ten different marketing teams and 9 different web designers across the country.
• Consulted and managed successful launch of 9 brand new NBA team website and over 30 web pages, including planning and executing advertisement positioning, content architecture, technology templates, media package design and retail/merchandising positioning.
• Implemented new project management system and with corporate marketing group to develop realistic milestones for the first time in NBA marketing history to meet a two month launch deadline.
DEJA.COM, New York City, NY 2000-2000
Writer/Web Producer, Strategic Alliance Manager
Brought in to provide strategic website content and corporate alliances from specific web content on this extensive rate and review website for every name brand product in North America.
• Brought in over 35% of all corporate alliances in click & link revenues.
• Wrote, produced and architected information for over 5 to 6 web pages per day resulting in a 16% increase in sales quarterly.
A&E and THE HISTORY CHANNEL, New York City, NY 1997-2000
On-Air Promotional Producer/Writer, (Contract).
• Responsible for writing, producing and editing on-air promotional spots and campaigns for A&E network programming (Biography, Ancient Mysteries, Modern Marvels, etc.)
• Conceptualized and oversaw promotional shoots, worked with graphic designers, online editors, and audio mixers to shepherd projects through entire production process
• Partnered with other writers for brainstorming and script-writing
FORCE ONE ENTERTAINMENT - NYC 1996-1997
Executive Associate, Consultant
• Provided marketing collateral, brochures, press kits, press releases, branding, web content and client presentations to several clients such as; FORBES MAGAZINE, VARIETY MAGAZINE, THE NEW YORKER, COMEDY CENTRAL and CBS Radio (K-ROCK).
DISCOVERY CHANNEL/NORTH MEDIA – Minneapolis, MN 1996-1996
Television Field Producer
Gimme’ Shelter is a home improvement television show that was created by North Media and produced/aired by the Discovery Channel.
• Recruited to write and produce episodes, as well as direct and coach talent on field shoots for over 150 individual segments of the 50 episodes created.
UPN NETWORKS/EVERYDAY LIVING – Minneapolis, MN 1995-1996
Segment Producer/Writer
Everyday Living was a national morning talk show – a television magazine for a sole female demographic.
• Established show structure, segments and formats, booked all in-studio guests, wrote, produced and directed studio segments, field packages, satellite interviews, news and all promotional web content.
• Produced on-air promotions.
Early Positions from 1994 to 1996: Held a variety of television producer/writer, and web internship roles at NBC News and PBS, becoming the first intern in television to skip production assistant work and to be directly hired for full-time producing on a national morning talk show after one year of interning.
EDUCATION
1996 – University of Minnesota, – B.A. Interdisciplinary Studies designed for Television Production:
Speech/Broadcasting, Rhetoric and Sociology
1991-1993 Minneapolis College of Art and Design – Film & Video
PROFESSIONAL AFFILIATIONS
2001 - Present Advisory Board Member - Santa Barbara City College
2001 – Present Women in Film
2000 - Present Women in Technology
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