MARIO TRISTAN
New Braunfels, Texas
******.*@*****.***
OBJECTIVE
Top-performing Sales Professional with a strong background in maximizing profitability through sales and marketing techniques seeks new opportunities with a growth-oriented organization.
SUMMARY
Over 20 years’ experience and a track record of consistently expanding market share through customer service, aggressive pursuit of opportunities, creative problem-solving and ability to implement training solutions. Qualifications include:
Staff Development: A goal-oriented team leader and team builder who can coordinate and resolve sales training needs while recruiting and motivating top performers to ensure consistent revenue increase, quality service and superior customer satisfaction.
Performance Improvements: Proven track record in exceeding sales objectives, expanding sales territory and establishing sales benchmarks. Well-versed in practical methods of analyzing sales issues to better utilize resources and maximize profits.
Relationship Building & Negotiations: Strong background in developing new clients, expanding sales territory and maintaining existing client base. Excellent negotiation and closing skills. Adept at tailoring services and products to resolve client needs and effectively close the sale.
Technical Skills & Capabilities: Bilingual and able to perform business in Spanish. Highly analytical with strong technical skills. Able to adapt to rapid market changes and proficient in Word, Excel, PowerPoint, Free Hand, Photo-Shop, Mac and IBM systems.
EXPERIENCE
Tristan Media Group., New Braunfels, Texas 9/09 – Present
Independent Marketing Consultant: SEO/SEM, Print Branding, Social Media & Outdoor Digital Billboard Specialist. I procure my client base via mixers, chamber of commerce functions, business international meetings, and through everyday new acquaintances. Performing a thorough needs analysis with each client is paramount to tailor an impactful advertising campaign through the myriad of media companies at my discretion. My success is attributed to tracking each vehicle for its ROI value every quarter and tweaking each low performing item accordingly until it performs to standards set forth.
AdzZoo., San Antonio, Texas 7/09 – 9/09
Search Account Executive: Premise cold call businesses from business cards, yellow pages, billboards, TV commercials, magazines, direct mail and other media to invest in top placement via sponsored listings on Google, Yahoo!, MSN and Ask with a unique landing page that is tracked and monitored for a high ROI. Revisit each business on the 13th month to assess advertising program and discuss new future goals.
AT&T/SOUTHWESTERN BELL YELLOW PAGES, INC., San Antonio, Texas 1/96 – 6/09
Account Representative: Assisted businesses at their premises in the Rio Grande Valley and Laredo cities by increasing their market share with the suite of advertising products we offered tailored to their industry. Top sales rep in 2008 in both the print yellow page book, and yellowpages.com resulting in the only objective achiever in the Rio Grande Valley office.
Internet Sales Manager/South Texas Region – Established an excellent record of performance in a highly competitive market and successfully improved territory performance through effective sales training, superior staff support and enhanced product knowledge. Promoted to this position in 2001 after demonstrating outstanding customer service and sales skills as an Inside Telephone Sales Representative.
Oversaw a staff of up to 80 representatives and provided direct support for YellowPages.com sales, account maintenance and client development.
Traveled extensively and served as a troubleshooter and problem-solver to resolve technical customer concerns and online issues.
Consistently reviewed sales and training strategies to maintain competitive edge and developed dynamic tools and PowerPoint presentations to enhance staff’s sales skills and ensured team’s ability to meet and exceed sales objectives.
Major Accomplishments:
Achieved an annual sales increase of over 40% and consistently raised sales revenue by $1 Million since initial appointment in 2001.
Created effective training materials that included interactive sales preparation tools, effective PowerPoint presentations and in-depth product knowledge applications.
Designed a 20-page internal website to support new technology and training needs that acted as a one-stop sales prep shop for representatives.
Received the Vice President’s Sales Award (Top 25%), 1997 and 2000.
Received Rookie of the Year Award, 1996.
Google Certified
Yahoo! Certified
GTE DIRECTORIES CORP., Las Colinas, Texas 7/94 – 1/96
Inside Service Representative – Sales, marketing and account management position. Contacted clients to up-sell services, update account information and recommend more beneficial advertising programs tailored to suit customer needs.
Consistently achieved 110% over target and established a superior customer service reputation.
MARIO JOSEPH TRISTAN Page 2
DELTA AIRLINES, INC., Dallas, Texas 11/93 – 7/94
Cargo Customer Service Agent – Demonstrated excellent multitasking skills in supporting the shipping and dispatching department. Employed self-initiative and developed tools for performance and safety that were adopted company-wide. Invented an efficient and safe method for drivers to place delivery slips without having to delay delivery time. Assisted customers with parcel pricing and routed shipments to appropriate destinations.
TSR (American Airlines Agent), San Antonio, Texas 11/91 – 5/93
Operations Staff Assistant/Domestic Sales Reservations Agent – Initially hired as a Sales Reservations Agent and promoted to operations after establishing a reputation for dependability and ability to quickly resolve complex issues. Maintained top sales performance and consistently up-sold travel services through ability to provide customers with option benefits. Facilitated the smooth management of call flow operations and served as problem-solver to quickly resolve personnel inquiries.
SAM’S CLUB, San Antonio, Texas and Vacaville, California 4/86 – 11/93
Receiving Dock Supervisor/Membership Sales Agent – Directed a staff of 10 receiving dock personnel and supported the membership desk to enhance membership sales.
Established performance strategies to improve receiving dock operations that included creation of a pallet hook device that significantly reduced labor time by over 30% and increased forklift operation safety.
Developed innovative marketing concepts to drive sales of specialized items and implemented new selling techniques to stimulate purchasing growth.
Recognized for team spirit – received Top Fundraiser Award for supporting the Children’s Hospital as a company representative.
EDUCATION
Bachelor of Business Administration Courses Completed at: Dallas Baptist University, Northlake College and San Antonio College.
Professional Development Training:
Effective Selling Techniques
Customer Service and Communication
Search Engine Technology and New Product Training
Multimedia Sales Strategies
System One Travel and Airline Procedures
REFERENCES AVAILABLE ON REQUEST