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Developer Sales

kanpur, Uttar Pradesh, India
1-3 lac p.a.
March 22, 2011

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Name- Pooja Srivastav

Address- H.NO.**, **/** Anwarganj, Tezab Mill Campus

City, State, Zip Code- Kanpur, UP, 208003

Phone Number- 09838898252, 0512-2242345 Email Address-

As an experience in the FMCG & Beverage industry, I learned that the best way to achieve success was to motivate the resources I had with well-defined objectives and empowerment. A management belief based on integrity, quality, and service, along with a positive attitude, an aptitude for strategic thought and planning, and the ability to adapt quickly to new ideas and situations allows me to achieve consistent and significant successes in multiple industries.

My personality profile says:

• A confident, driving individual who responds quickly to change.

• A self-starter with a strong sense of urgency who responds positively to challenge and pressure.

• A fast learner who is a practical and ingenuous problem solver.

• A fluent and articulate communicator, flexible and responsive. A self directed, goal oriented doer.

I look forward to hearing from you. Thank you for your consideration.


(Ex-11 months)


To be associated with an organization, this provides a high quality work life through challenging opportunities meaningful career growth and professional development.


Name Pooja Srivastav

Date of Birth 08-DEC-1987

Specializations Marketing/HR

Contact No 09161543186,0512-2242345,08874328637

Email id

Address H.NO.52, 84/63 Anwarganj, Tezab Mill Campus Kanpur-208003


Period Qualification Institute - University / Board

2008-2010 MBA ICFAI

2005-2008 B.Sc CSJM University, Kanpur

2003-2005 X II (HSC) UP Board

2002-2003 X (SSC) UP Board


Organization & Period Project Brief

Hindustan Coca-Cola Beverages Private Limited

Summer Internship

(March2009 – Jun 2009)

RED- Right Execution Daily

RED is the right thing right time and at right place. This defines the picture of success of an outlet. RED is all about developing picture of success at the store through in outlet execution.

To ensure this there is a third party audit to ensure that the right product is placed at the right place.

The entire Picture of success defines to execute a outlet where the products is at a danger of being sold. The entire concept is divided into three parts Visicooler, Availability & Activation.

MIT- Market Impact Team

• This is a market coverage practice of the coca cola company

• The objective is to hit a particular market with some specific agenda

• This is done in forms of teams comprising of 4 to 6 people.

• Storm the market and drive the agenda and impact the market.

• Worked for MIT with objective of Horizontal Expansion.

• Worked in a group of 4 people driving HE with help of icebox.

• Strike a dry outlet, explain ice box scheme, convince , close .

• Achieved the special 10 day MIT target of 250 Ice boxes.

DEEP RED- Deep Right Execution Daily

• It is in outlet picture of success defined for Key A/C.

• POS survey method to measure the daily execution standards in defined outlets with respect to Equipment, Activation & Availability.

• It is basically done for the key A/c category, which comprises of major a/c’s like Hotels, cine plex , QSR ‘s , restaurants, pub, disc & any other fine dines. We have defined picture of success for all the major categorize of key a/c’s

• The company has tailor made defined standards for all channels


QSR & Fine Dines

(KNP City)

• The survey was done through questionnaire prepared by me based on following criteria-

• Most selling pack/SKU

• Maximum foot fall time

• Age group preference

• Product availability

• Customer satisfaction Level

• Reasons for low fill rate etc.

Work experience:

Organization & Period Job Profile

Hindustan Coca-Cola Beverages Private Limited

Key A/c Market Developer

(April 2010 – till date )

• To ensure monthly volume achievements of key a/c under me

• To build business with Key a/c customers across all channels with focus on QSR and Fine-Dine.

• To deliver business to the company with EBIT positive deals with all local Key a/c.

• To be in continuous touch with competition tied – up key a/c.

• To ensure brand pack availability at all key a/c at any point of time.

• To follow up for payments from all credit parties. Keep outlet informed about their credit status.

• All responsibilities from PO generation to payment process.

• Successful execution of all regional level & national level promotions in key a/c.

• Negotiating for in outlet execution on the standards of defined picture of success.

• Ensure availability, and activation on Deep RED parameters.

• Ensure 90% fill rate for all Key A/C.


Day in a life of Market Developer. Hindustan Coca-Cola Beverage Pvt. Ltd. F – 8, Panki Industrial Area, Kanpur.

Comparative study on managerial qualities in men and women.


Sales & Promotional Strategy of FMCG Company.


Keen interest in organizing events and travelling.


I hereby declare that the particulars mentioned above are true to the best of my knowledge and belief.

DATE- 22.03.11 (Pooja Srivastav)

PLACE- Kanpur

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