Marketing Communications Specialist

Katherine Ferrari

********@*****.*** *** Sherwood St #2, Portland, ME 04103 319.7719

E D U C A T I O N

Simmons College, Boston, MA 2002

BA in Public Relations and Marketing Communications

RELEVANT COURSE WORK

Editing Copy and Proof, Writing for PR and Marketing, Communications Media, Public Speaking, Layout and Production, Graphic Design, Advertising and Design, Studio Five, Journalism, Feature Writing, etc.

W O R K H I S T O R Y

Marketing Specialist, CONTECH Stormwater Solutions Scarborough, ME

November 2007- Current

Write all Case Studies

Monitor Web Trends

Collateral Copy Writing

Lead Management, SalesLogix

HTML Email Campaigns, Conception through completion

Tradeshow Coordination

Publication Management and placements

Public Relations writing and coordinating

Direct Mail Campaigns, conception through completion

Updating websites

Managing content on Stormwaterauthority.org

Copy editing and proofing of all collateral

Company Intranet content management

Internal communications management

SEO tracking and metrics

Sr. Marketing Specialist, First Advantage HMS, Portland, ME

November 2005- November 2007

Team Lead for marketing department

Strategic development/execution/evaluation of direct mail campaigns

Coordination/development/metrics of email blast campaigns

Webex demo creation and implementation

Webinar creation and follow up

Copywriting (website/webinars/whitepapers/collateral)

Manage all lead retrieval and databases

Coordinate tradeshow activities

Manage all SEO activities

Maintain all links and website directories

Manage all corporate gift giving

Manage all relationships with vendors (printers, etc.)

Oversee industry and vertical marketing research

Maintain/manage relationship with marketing departments for all divisions in Hiring Solutions Group

Show Service Specialist, America's Best Shows, Freeport, ME

July 2005- November 2005

Access database maintenance

Accounts Receivables for shows and show services

Production of marketing collateral for shows

Direct Mail Campaigns

Clerical and Reception tasks

Generating new leads for exhibitors

Pre-production and post-production for all shows

Design for all marketing collateral

Copy writing of all marketing collateral

Marketing Manager, Valvoline Instant Oil Change & Glass Dr. Hartford, CT

November 2003- June 2005

Work with chambers to acquire databases for local mailers

Issue weekly and monthly metrics un-mailable reports

Editor of bi-monthly company newsletter

Process coupon redemption reports monthly

Create coupon code for POS system

Manage/create relationships with other departments/employees

Issue mystery shopper scores and trends

Write and issue press releases

Order merchandising and signage

Design signage

Update all service center websites (58)

Manage donations/gifts/corporate giving

Maintain Ad book

Event planning/management/ coordination

Create and plan supplemental material for monthly managers meetings

Write ad copy, internal and external communications

Market research and development

Maintain direct mail pieces

Company employee incentive program development/execution

Patient Access Services Representative BIDMC, Boston, MA

November 2000- July 2003

Daily hospital wide report on status of patients

Sole person acquiring HIPPA/ General Release signatures for 600 bed facility

Data entry of all signatures attained daily

Daily patient contact and interaction

Maintain status of all patients release form status

Multi-line phone service

PR and Advertising Intern The Link Agency, Providence, RI

June 2002- September 2002

Internet Research

Helped direct casting calls and T.V. shoots

Developed and prepared pre production materials and post production materials

Helped with storyboard production

Participated on all major projects for clients

S K I L L S

All Microsoft applications, H.P. Reflections(MPI), Desktop 7000 (MIS), Peachtree Complete, CIA, Power Point, Equitrac Systems, Adobe Indesign, Photoshop, Adobe Illustrator, Quark Xpress, FileMaker Pro, Netsuite, SalesForce, SalesLogix, Dreamweaver. I have studied both Italian and Spanish. I enjoy traveling. I play the viola and the piano.

Behind the scene peek at Katie Ferrari~ I was born in Portland, Maine. I was very active with volunteer work during High School. After I graduated I attended Simmons College in Boston, MA and received my BA. I remained in Boston until 2003 when I relocated to Connecticut. Now I have come back to Maine- the way life should be!

Contact this candidate