Sales Customer Service

VILMA LAZRADO

** ***** ***** *****, *******, ON L6B 0N7

Tel: 905-***-**** Email: ********@*******.***

Summary of Qualifications

• Quota-surpassing professional with a history of exceeding employer expectations across diverse industries. Unique ability to establish longterm, loyal customer base.

• Persuasive communicator: Use consulting selling approach to overcome objections, build relationships and turn cold calls into sales.

• Tenacious negotiator and closer: Adept in conveying the benefits of products/services and generating customer interest. Quickly learn, master and sell new product offerings.

SALES SKILLS

Account Acquisition and Retention Business-Business sales

Territory Management and Relationship building Business presentations

SPIN selling Best in Class Sales

CAREER PROGRESSION

PANDA SECURITY Mar’08 to date

Regional Account Manager

• Manage IT security distribution channels and partners within assigned territory

• Establish and maintain strong partner relationships through creating spiffs and training programs.

• Regularly attend trade shows and reseller events to achieve monthly quota (10% increase monthly.

Sales Results:

• Achieved the highest sales numbers in 2009 with an overall increase of 25% YOY growth

• Responsible for bringing on board the biggest retail chain “Canada Computers” thus helping the company increase brand awareness in the GTA

• Consistently in the top three sales status in a very competitive and recession market

• Responsible for managing “Softchoice” the biggest VAR in the industry

• Currently managing high profile companies like Algonquin College, Smart Centre, Canada Computers &Brenntag.

MARKETBRIDGE CORPORATION Jul’07 to Nov’07

Inside Account Executive

• Actively prospected hospitals and doctors’ offices across the United States to identify business opportunities within both new and existing clients.

• Consultative Selling –incorporate SPIN Selling to ensure proposed solutions matched customer’s explicit and implied needs.

• Worked collaboratively with 4 to 6 Field Representatives based in United States, following their directives and territory priorities in a team based environment.

DHLWORLDWIDE EXPRESS Apr’06 to Apr’07

Direct Sales Manager

• Directly managed a team of 6 diverse Direct Sales Executives and 2 lead qualifier – $6 million

• Primarily accountable for achieving overall sales objectives of DHL Telesales division including: new business, organic growth, price increases and client retention

• Manage budgets, forecasts and reports on product, service and market trends

• Regularly monitoring, coaching and giving performance feedback through quarterly and yearly reviews-summarizing development plans

• Ensured that effective motivation, recognition and incentive programs were in place for the team.

• Managed and monitored the administration of the Sales Leads Incentive Program for the country office in the Middle East.

Sales Results:

• Achieved $ 6 million in 2006 - (23% growth) versus fiscal 2005 in revenue.

• Converted a de-motivated department into a team of highly motivated individuals through regular team-building exercises, training, and recognition.

• Sales Person of the year 2007 was selected from my team which was an achievement in itself.

Direct Sales Executive Oct’00 to Apr’06

• Focused on account penetration, development and up-selling of existing client base

• Actively followed leads that were passed from Customer service to bring in new business

• Managed challenging territories with effective internal and external communication.

Awards & Major Achievements

Winner of “UAE Sales Person of the Year” 2005

Nominated “Salesperson of the Year” competition 2004

Second highest sales volume in the regional (7 countries) competition for “Imports” 2003

Awarded for delivering $250,000 in Quarter 1 -60% growth 2003

Winner of “Telesales person of the year” 2001

Awarded “Telesales person of the quarter” twice 2001

Awarded “Best Employee of the Year” 1998

WINCHESTER HOTEL APARTMENTS Dec‘96 – April ’99

Inside sales Executive

EDUCATION

University of Bombay, India 1993

– Major in Sociology & Education

REFERENCES

Available on request.

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