Sales Manager
Resume:
CARMENLEAL
Social Media Marketing
**** *. ******** ***, *******, Il 60630
SUMMARY OF QUALIFICATIONS
Fully Bilingual; Spanish/English and in the process of learning Portuguese(Rosetta Stone)
Champion of social media tools and technologies, with a track record of creating and implementing successful social media programs.
Advance Microsoft Office skills
Expert on facebook, twitter, foursquare, google+ and pinterest
Keep up-to-date with constantly evolving technologies in online social networking
Ability to identify, create, and seed buzz-friendly content through social media channels
Self-starter with the willingness, and desire, to "roll up your sleeves" and get the job done
Creative, innovative, technological savvy, and quick to learn new skills
EDUCATION
MBA, International Marketing, Argosy University-Chicago, 2010
BA, Integrated Marketing, Northern Illinois University, 2005
Minor in Spanish & Graphic Design, Northern Illinois University, 2005
PROFESSIONAL EXPERIENCE
BuyHappier.com
Interactive Marketing Manager May 2012-Present
Develop Facebook fan count over 10,000 / Twitter followers 1,000 in the first month. Currently, 32,000 Facebook fans.
Increased email list 2x in 1 month.
Responsible for blogger outreach, email marketing and social media initiatives
Responsible for appropriate staffing and utilization of resources, as well as managing 3rd party vendors and agencies on campaigns.
Accountable for managing projects budgets
Monitor and analyze marketing initiatives using tools like Netsuite, HubSpot and Google Analytics
Identify and tap into new channels to optimize ROI and fuel revenue growth
Responsible for analyzing and reporting data in order to identify issues, trends, or exceptions to drive improvement and find solutions
Maintain working relationship with bloggers in order to create partnerships, product reviews and giveaways
Collaborate with search engine optimizers, copywriter and graphic designer to take email campaigns from concept through completion, and conduct detailed performance analysis post project
Responsible for social media moderation and daily social activities including reporting, editorial calendar and ads
Sears Holdings May 2011- May 2012
International Social Media Specialist-Contract
Developed Facebook fan count over 11,000 / Twitter followers 800 in the first week
Met and surpassed quarter’s goal in the first month. Passed 100,000 fans/ 3,500 followers
Successfully launched a social media strategy targeting Latinos around the world and USA
Identified and tap into new channels to optimize ROI and fuel revenue growth
Developed a social strategy and lead social engagement activities according to seasons and company programs
Developed and executed brand conversations that engage consumers and strengthen the brands
Responsible for managing the relationship and coordinating across the business enterprise to gain a strong understanding of the business needs and ensure effectiveness
Monitored social networks conversations using social media monitoring tools like Radian6, Omniture, Google Analytics, Sprinklr, tracx, Social Bro and Hootsuite
Maintained working relationship with Latino bloggers in order to create partnerships, product reviews and giveaways
Established promotional schedules and editorial calendar
Responsible for fan/follower acquisition for twitter, facebook, google+ and foursquare
Developed creative graphics, copy for ads creation
Responsible for twitter chat schedules, sponsored tweets and sponsored accounts.
Accountable for managing projects budgets
Continually educated and informed the division on industry related developments and topics
Responsible for analyzing and reporting data in order to identify issues, trends, or exceptions to drive improvement of results and find solutions
Actively listened, identified, escalated and documented any serious issues related to quality, brand impingement or company image in a timely manner
Cworks, Inc 2009- 2011
Social Marketing Business Development Specialist
Client: JVF Construction, MDS Cleaning, Arepa o que?, mrgogle
Increased traffic to clients’ website 32% via social media strategy comprising facebook and twitter
Developed and managed online marketing campaign effectively driving brand awareness, engagement and traffic to social media pages
Achieved a strong, visible social media presence and developed concepts with viral potential. Continuously monitor online public relations and ensure the success of client programs
Assessed social media marketing strategies to determine rate of return. Identified and tap into new channels to optimize ROI and fuel revenue growth
Monitored social networks conversations using social media monitoring tools like Radian6, Klout and Hootsuite
Established promotional schedules for site content
Developed Facebook fan pages that have over 8,000 followers
Team Enterprises USA, Chicago,IL 2008-2009
Hispanic Market Activation Specialist, Miller/Coors Account
Increased Account Sales minimum 2% at each event and maintained MillerCoors as #1 domestic beer in Chicago
Perfect event attendance
Increased overall sales volume in assigned accounts
Identified opportunities for increased business in key accounts
Served as the single point of contact with Miller Brewery Co and District Sales Manager, Regional Manager, Distributor, Accounts and other agencies
Responsible from start to execution of Miller Lite 3x3 soccer tournament, Miller Genuine Draft Concert Series, Miller Lite “Noches De Sabrosura” grassroots’ program, Miller Lite “Copa de Oro” Mobile marketing campaign, Miller Lite boxing match, brands sampling events and radio remotes at different restaurants and venues.
Recruited, hired, trained, supervised and evaluated staff, as well as overseeing brand ambassadors at events
Developed and maintained a positive working relationship with 85 targeted accounts
Responsible for weekly paperwork, post-event reports, competitive report, weekly brand budgets and sales report
Directo Hispanic Promotions, Chicago, IL.
In-Market Manager, Lala Account - Midwest Region 2005-2008
Increased sales by 15% compared to competitors
Positioned Chicago as Lala’s #1 market by increasing sales 22% in 3 months and perfect demo attendance
Helped Lala sales team to obtain leads that turn in major profitable accounts
Helped Lala established brand name and products in the Midwest after only 8 month of introduction in the USA
Provided integrated support for Lala’s product launches
Responsible for weekly paperwork, post-event reports, goal tracking, mid-year and final wrap reports
Acted as a liaison between management, Lala’s sales force, samplers, and store managers
Managed local market budgets, inventory, and all company/program assets
Managed marketing programs including all day-to-day activity associated with the account
Panasonic Corporation of North America, Elgin, IL.
Marketing Intern 2004-2004
Obtained, summarized and analyzed market technology trends and competitive information
Helped in the copy editing of all pos materials (brochures, website, kiosks, company pamphlets)
Participated and helped in organization of trade show events and marketing meetings
LEADERSHIP ACTIVITIES
Second Chance in Illinois Foundation, Chicago, IL. 2010-Present
Founder & Marketing Director
Create marketing plan
Responsible for all marketing efforts and 5 subcommittees’ teams
Coordinate trimester fundraiser to help other non-profit organization change lives
Founding member, NIU All Greek Council 2003
Participated in National Diabetes Walk 2002-2010
PAWS Chicago center animal care, adoption events and angels with tails fundraisers volunteer 2009-Present
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